Big Data
Big Hype, Big Problems, Big Potential
Public
Ross Elmsly, SAP Mobile Services
3rd October 2013
© 2013 SAP AG. All rights reserved. 2
Big data saves lives
© 2013 SAP AG. All rights reserved. 3Public
SAP Mobile Services is a bridge to
connect the mobile world
Mobile Network Dat...
© 2013 SAP AG. All rights reserved. 4
‘Big data’ analytics marketing
© 2013 SAP AG. All rights reserved. 5
Privacy
© 2013 SAP AG. All rights reserved. 6
One network is
not big data
Big data on a
massive scale
© 2013 SAP AG. All rights reserved. 7
Outdoor media placement
© 2013 SAP AG. All rights reserved. 8
Transport
© 2013 SAP AG. All rights reserved. 9
summary
High street retail
© 2013 SAP AG. All rights reserved. 10
Big hype?
Big problems?
Big potential…
Thank You
Ross Elmsly
SAP Mobile Services
ross.elmsly@sap.com
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Ross elmsly sap mobile services

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Ross elmsly sap mobile services

  1. 1. Big Data Big Hype, Big Problems, Big Potential Public Ross Elmsly, SAP Mobile Services 3rd October 2013
  2. 2. © 2013 SAP AG. All rights reserved. 2 Big data saves lives
  3. 3. © 2013 SAP AG. All rights reserved. 3Public SAP Mobile Services is a bridge to connect the mobile world Mobile Network Data Demographics Location Behaviour Time Anonymised and aggregated
  4. 4. © 2013 SAP AG. All rights reserved. 4 ‘Big data’ analytics marketing
  5. 5. © 2013 SAP AG. All rights reserved. 5 Privacy
  6. 6. © 2013 SAP AG. All rights reserved. 6 One network is not big data Big data on a massive scale
  7. 7. © 2013 SAP AG. All rights reserved. 7 Outdoor media placement
  8. 8. © 2013 SAP AG. All rights reserved. 8 Transport
  9. 9. © 2013 SAP AG. All rights reserved. 9 summary High street retail
  10. 10. © 2013 SAP AG. All rights reserved. 10 Big hype? Big problems? Big potential…
  11. 11. Thank You Ross Elmsly SAP Mobile Services ross.elmsly@sap.com
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