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Ross elmsly sap mobile services

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  • 1. Big Data Big Hype, Big Problems, Big Potential Public Ross Elmsly, SAP Mobile Services 3rd October 2013
  • 2. © 2013 SAP AG. All rights reserved. 2 Big data saves lives
  • 3. © 2013 SAP AG. All rights reserved. 3Public SAP Mobile Services is a bridge to connect the mobile world Mobile Network Data Demographics Location Behaviour Time Anonymised and aggregated
  • 4. © 2013 SAP AG. All rights reserved. 4 ‘Big data’ analytics marketing
  • 5. © 2013 SAP AG. All rights reserved. 5 Privacy
  • 6. © 2013 SAP AG. All rights reserved. 6 One network is not big data Big data on a massive scale
  • 7. © 2013 SAP AG. All rights reserved. 7 Outdoor media placement
  • 8. © 2013 SAP AG. All rights reserved. 8 Transport
  • 9. © 2013 SAP AG. All rights reserved. 9 summary High street retail
  • 10. © 2013 SAP AG. All rights reserved. 10 Big hype? Big problems? Big potential…
  • 11. Thank You Ross Elmsly SAP Mobile Services ross.elmsly@sap.com