Build & Integrate A Mobile Site …   …a brief Introduction   Duncan Hallas   Commercial Director EMEA   d.hallas@netbiscuit...
Mobile Market Overview Mobile Commerce eBay expects mobile GMV of $5bn for 2011 Mobile Payment PayPal predicts payments of...
Netbiscuits is the world’s leading platform   for developing, publishing, and monetizing   sites and apps across all mobil...
Customers Include Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps ac...
Latest Milestones              Gartner Ranks Netbiscuits as              Visionary with highest ability to execute        ...
Our Numbers                                10                             25,000Revenue growing       >50%          per ye...
Global Partner Network                           Digital, Creative &               Consulting Companies           System I...
The Market Changes Fast!                     3,000+ different devices access Netbiscuits           /day                   ...
8000 Devices All Tested In-House      50-100 Added Every MonthJanuary 30, 2012   © Netbiscuits GmbH 2011   9
Tools For Mobile Developer To Build Next GenerationMobile Sites & Apps               Write once run anywhere: Biscuits as ...
Whats New @ Netbiscuits30.01.2012        © 2011 Netbiscuits GmbH   Slide 11
Getting Trained On Netbiscuits!   Training Courses Available NOW addressing key learning   paths         Creative Users   ...
2012 Products: Coming SoonCreate Rich UI Experiences For Touch Enabled Tablets & Smartphones                              ...
In Mobile Retail Web Presence Includes:                Fixed                               IP/TV?                Smartphon...
Question 1: Vision   Do you have a digital vision which captures mobile   web?               Re-check your Vision!   Visio...
Question 2: Agree Purpose   Is this a tactical project or strategic initiative?    Warning: Should never be a tactical pro...
Mobile Web Presence: Tactical   Not specific time period. i.e. will it evolve?        YES – unlikely to be tactical       ...
Mobile Web Presence: Strategic   Should be considered as a program             …not a product lifecycle approachExpect: Ev...
User Case Technology Mapping  Web  Tablets (in/out store)  Mobile (in/out store)  January 30, 2012    © Netbiscuits GmbH 2...
Mobile Web Presence: Mobile Champions  Who’s your Mobile Champion?  What skills do you have internally?  How up to date ar...
Mobile Web Presence: Mobile Landscape    Mobile Web Landscape changes constantly…        Mobile devices ( be prepared to t...
Platform Questions!   Are you in the business of building   platforms?   Is your Creative team also your Platform   Provid...
Service Questions!  AKA: You are going to optimise this right?   Service Management… who?   Will the team who built it, ma...
Build Questions!   Can I re-use the middleware elsewhere?   Can Business logic and design/Brand governance be   handled ce...
THANK YOU                               d.hallas@netbiscuits.com                                 www.netbiscuits.comGERMAN...
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Netbiscuits duncan hallas - mobile retail summit

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Netbiscuits duncan hallas - mobile retail summit

  1. 1. Build & Integrate A Mobile Site … …a brief Introduction Duncan Hallas Commercial Director EMEA d.hallas@netbiscuits.com +44 (0)7984960807 Linkedin/in/duncanhallas @duncanhallasJanuary 30, 2012 © Netbiscuits GmbH 2011 1
  2. 2. Mobile Market Overview Mobile Commerce eBay expects mobile GMV of $5bn for 2011 Mobile Payment PayPal predicts payments of $4bn for 2011 Mobile for SMBs 1&1 and Yell committed to mobilizing their network Mobile Advertising Global value $240bn, predicted $670bn by 2015 Mobile Social Over 200m users access Facebook on mobile January 30, 2012 © Netbiscuits GmbH 2011 2
  3. 3. Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices.January 30, 2012 © Netbiscuits GmbH 2011 3
  4. 4. Customers Include Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices. January 30, 2012 © Netbiscuits GmbH 2011 4
  5. 5. Latest Milestones Gartner Ranks Netbiscuits as Visionary with highest ability to execute Google US Ranks Netbiscuits as Netbiscuits Selected As Leading SAAS Platform CBS.com mobile site built on the Netbiscuits Platform Wins 2011 Meffys Award for Best Mobile Website Netbiscuits win Wins Best Mobile Publishing Platform 2011 Frost & Sullivan Awards Netbiscuits 2011 European Awarded Product Innovation Of The Year Award January 30, 2012 © Netbiscuits GmbH 2011 5
  6. 6. Our Numbers 10 25,000Revenue growing >50% per year Sites & apps live and growing by 500/month >8000 billion Pages & content items delivered/month Developers Doubled in the last 9 months 8 offices on 4 continents Use Netbiscuits/month January 30, 2012 © Netbiscuits GmbH 2011 6
  7. 7. Global Partner Network Digital, Creative & Consulting Companies System Integrators Ad Sales Agencies & IT Service ProviderBusiness PartnerTechnology Partner Platform &Software Provider VAS Provider January 30, 2012 © Netbiscuits GmbH 2011 7
  8. 8. The Market Changes Fast! 3,000+ different devices access Netbiscuits /day USA Germany iOS Android Android iOS 33% 28% 47% 49% 2% Blackberry / RIM 15% Blackberry / 1% Symbian RIM 13% Symbian 2% Windows Phone 4% Windows Phone 2% Others 4% Others Less than 25% of HTML5 features are supported by the leading devices January 30, 2012 © Netbiscuits GmbH 2011 8
  9. 9. 8000 Devices All Tested In-House 50-100 Added Every MonthJanuary 30, 2012 © Netbiscuits GmbH 2011 9
  10. 10. Tools For Mobile Developer To Build Next GenerationMobile Sites & Apps Write once run anywhere: Biscuits as Web App Building Blocks HTML5+ Rich UI Framework: Develop Mobile Sites which feel like native Apps SDK Plugins for development in .NET, Eclipse und NetBeans Data Integration: Flexible secure integrations with all exposable back-end systems Slide © 2011 Netbiscuits GmbH 30.01.2012 10
  11. 11. Whats New @ Netbiscuits30.01.2012 © 2011 Netbiscuits GmbH Slide 11
  12. 12. Getting Trained On Netbiscuits! Training Courses Available NOW addressing key learning paths Creative Users FE Developers Systems Architects Business Users Netbiscuits Certification in Q2 Remember there are already over 8,000 developers using Netbiscuits January 30, 2012 © Netbiscuits GmbH 2011 12
  13. 13. 2012 Products: Coming SoonCreate Rich UI Experiences For Touch Enabled Tablets & Smartphones Tactile IN BETA SINCE Q4 2011 A Multi-Touch Framework Tactile enables the rapid development of web apps to create native like experiences on smartphones, tablets and beyond January 30, 2012 © Netbiscuits GmbH 2011 13
  14. 14. In Mobile Retail Web Presence Includes: Fixed IP/TV? Smartphones Kiosks? Tablets EPOS? 30.01.2012 © 2011 Netbiscuits GmbH Slide 14
  15. 15. Question 1: Vision Do you have a digital vision which captures mobile web? Re-check your Vision! Vision thing too big? Agree the purpose. January 30, 2012 © Netbiscuits GmbH 2011 15
  16. 16. Question 2: Agree Purpose Is this a tactical project or strategic initiative? Warning: Should never be a tactical project which kick starts your strategic initiative January 30, 2012 © Netbiscuits GmbH 2011 16
  17. 17. Mobile Web Presence: Tactical Not specific time period. i.e. will it evolve? YES – unlikely to be tactical NO – carry on… Don’t forget… ….still needs Support / Maintenance? January 30, 2012 © Netbiscuits GmbH 2011 17
  18. 18. Mobile Web Presence: Strategic Should be considered as a program …not a product lifecycle approachExpect: Evolution & Support andMaintenance to play a much bigger roleand cost! January 30, 2012 © Netbiscuits GmbH 2011 18
  19. 19. User Case Technology Mapping Web Tablets (in/out store) Mobile (in/out store) January 30, 2012 © Netbiscuits GmbH 2011 19
  20. 20. Mobile Web Presence: Mobile Champions Who’s your Mobile Champion? What skills do you have internally? How up to date are they? Who else needs training? January 30, 2012 © Netbiscuits GmbH 2011 20
  21. 21. Mobile Web Presence: Mobile Landscape Mobile Web Landscape changes constantly… Mobile devices ( be prepared to test more than 50 new devices a month) Mobile OS releases (Monthly regression testing) iOS Android WinMo HTML5 (it’s a web standard not a mobile web) Add to this Leveraging central information systems? Development Recycling? Ease of roll out? Engaging additional agency partners? January 30, 2012 © Netbiscuits GmbH 2011 21
  22. 22. Platform Questions! Are you in the business of building platforms? Is your Creative team also your Platform Provider? Platform Provider can they separate mobile from web? Where is you mobile technology ‘know how’ ending up? Do you want the same©teamGmbH 2011 web, January 30, 2012 Netbiscuits to run 22
  23. 23. Service Questions! AKA: You are going to optimise this right? Service Management… who? Will the team who built it, maintain it? What will this cost? Budget, Agility, Time to Market, Knowledge LOST! Can you move service management without rebuilding from scratch? January 30, 2012 © Netbiscuits GmbH 2011 23
  24. 24. Build Questions! Can I re-use the middleware elsewhere? Can Business logic and design/Brand governance be handled centrally? Do I need to train people? January 30, 2012 © Netbiscuits GmbH 2011 24
  25. 25. THANK YOU d.hallas@netbiscuits.com www.netbiscuits.comGERMANY UK AMERICAS APACHeadquarters Netbiscuits UK & RoI United States SingaporeNetbiscuits GmbH 33 Cavendish Sq Netbiscuits, Inc. Netbiscuits Pte LtdEuropaallee 10 11190 Sunrise Valley Dr. #02-01 The Aquarius67657 Kaiserslautern LONDON W1G 0PW Suite 150 21 Science Park RoadGERMANY UNITED KINGDOM Reston, VA 20191, USA Singapore 117628Tel +49 631 68036-100 Tel: +44 7970 218121 Tel +1 703 435 9008 Tel +65 6777 8337Fax +49 631 68036-111 Fax: +44 208 8196879 Fax +1 703 889 5126 Fax +65 6777 8557sales_emea@netbiscuits.com sales_uk@netbiscuits.com sales_america@netbiscuits.com sales_apac@netbiscuits.com 30.01.2012 © 2011 Netbiscuits GmbH Slide 25

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