My things - Mobile Retail Summit - April 2013

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My things - Mobile Retail Summit - April 2013

  1. 1. Beyondthedesktop:Nextgen,data-drivenmobiledisplay
  2. 2. MYTHINGS – THE CONVERSION MACHINEmyThings is a global leader inconversion-driven display advertising solutions• We drive incremental sales by translating intent datato optimised, data-driven display ads in real time• Our cross-channel offering includes personalisedsolutions for:
  3. 3. DRIVING SALES FOR TOP-TIER BRANDS
  4. 4. 15MARKETS,800CUSTOMERS, 160EMPLOYEESJAPANTURKEYRUSSIAGERMANYSCANDINAVIAITALYBENELUXUKFRANCESPAINUSALATAMINDIA
  5. 5. DRIVING DISPLAY INNOVATIONPAST, PRESENT AND FUTUREStatic RetargetingDynamicPersonalisedRetargetingRTB +Multi-DimensionalSegmentation1st, 2nd, 3rd partydata mix;upper funnelBefore 2005 2005-2010 2011 20124th GENERATION3rd GENERATION2nd GENERATION1st GENERATION20135th GENERATIONMobile, Video& Facebookpersonalisation
  6. 6. MOBILE ADVERTISING TODAYBasic creativeCostly and inefficientStatic - No smart use of data
  7. 7. DATA-DRIVENMOBILEDISPLAY
  8. 8. DATA-DRIVENDISPLAY,NOWAVAILABLEONMOBILEHTML 5 and rich media bannersData-driven optimisation aimed atincreasing conversions of mobile trafficDynamic content generated in real time
  9. 9. CROSS-FUNNELPERFORMANCEDISPLAYMobilePretargetingMobile DynamicDisplayPersonalizedMobile RetargetingPotential customerIn-Market customerVisitor1010010011110110111110101010110101011100101001011101101111101010101101010111001010010100100010101000100100100011110100100111111001000010010011111110100100100010010111000101110101001001100001011010011111U P P E R F U N N E LM I D F U N N E L10100100110000101101001101001001100101101001101001001101001001110100100110100100101001001110111LOWERFUNNEL
  10. 10. HERE’SWHEREITALLCOMESTOGETHERNONOYESPublisher data, Consumer profileand advertiser inventorymanagement prioritiesUser Intent, based on actualproduct browsing Visualrecognition Text analysisUser’s interaction withadvertiser’s websiteKEY DATA SOURCESVISITED ADVERTISER’SSite/App?Pretargeting, Look-alikeUpper funnel - TacticalMid funnelLower funnel - RetargetingRecognizing, in real time, at which stage user is at in conversion path and showing him/her anoptimized banner based on available data
  11. 11. PERSONALISEDMOBILERETARGETINGHOWDOESITWORK?1User visits advertiser’smobile site/app but quitswithout converting2When user later visitssite/app on provider’smobile network, she’s showna personalised ad3Ad directs user back toproduct page
  12. 12. App-to-app retargeting Browser-to-app retargetingCOMINGNEXT-COOKIE-LESSRETARGETING
  13. 13. Leveraging user log-in data to unify a given user’s history andoptimise across devices to create a single user purchase cycleCOMINGNEXT-CROSS-DEVICEOPTIMISATION
  14. 14. LOCATION-BASEDBEHAVIORALTARGETINGRetargeting mobile users shopping at aretailer’s stores while in-store or after visitAcquire in-market prospects by targetingmobile users who visited a competitor’s store
  15. 15. ENHANCEDCREATIVECAPABILITIES
  16. 16. On tap:bannerexpandsClick here to see it in actionOn button tap:redirectionto product pageENGAGEMENT-DRIVENMOBILEDISPLAYRICH MEDIA BRANDING IMPACT
  17. 17. bvbv bvFinger gesturesTappingSwipe between productsENGAGEMENT-DRIVENMOBILEDISPLAYOPTIMAL MOBILE USER EXPERIENCE
  18. 18. ENGAGEMENT-DRIVENMOBILEDISPLAYIN-BANNER PRODUCT VIDEOS
  19. 19. SUCCESSSTORYMOBILE DYNAMIC DISPLAY3.5%PCCR(Smartphone)0.7%-1%CTR 7.7%PCCR(Tablet)
  20. 20. TOSUMUPPersonalised, data-driven solutions havecompletely transformed desktop display.This transformation is already beginning tohave a profound impact on mobile advertising.
  21. 21. EXCITING TIMES AHEAD!
  22. 22. THANK YOU

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