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Mobile gambling summit twitter
 

Mobile gambling summit twitter

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    Mobile gambling summit twitter Mobile gambling summit twitter Presentation Transcript

    • @TwitterAds | Confidential The Shortest Distance Between You & Your Interests @DaraNasr September 11, 2013 Thursday, September 12, 13
    • @TwitterAdsUK the pulse of the planet @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Barack Obama @BarackObama Four more years. pic.twitter.com/bAJE6Vom @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK David Whitehouse @d_whitehouse Lance Armstrong should be applauded for being able to ride a bike so well on drugs. I tried it once. Hit a dog and fell into a canal. 10,496 RETWEETS 2,229 FAVORITES 4:17 PM - 18 Jan 13 @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK 1. More Relevant 2. A Multiplier The moment is... Thursday, September 12, 13
    • Live, Public, Conversational TWITTER IS Thursday, September 12, 13
    • Thursday, September 12, 13
    • 3.2M TWEETS in 12 HOURS Thursday, September 12, 13
    • 3.2M TWEETS in 12 HOURS Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Twitter is the shortest distance between you and what interests you most Thursday, September 12, 13
    • Twitter is the shortest distance between and what interests you most @ Thursday, September 12, 13
    • Twitter is the shortest distance between and @ # Thursday, September 12, 13
    • 15M UK users Thursday, September 12, 13
    • 80% access Twitter via mobile Thursday, September 12, 13
    • 1 billion Tweets every 2 days Thursday, September 12, 13
    • Billions of moments to engage Thursday, September 12, 13
    • How can you plan for the moment? Thursday, September 12, 13
    • @TwitterAdsUK Scenario Planning EVERYDAY MOMENTS LIVE MOMENTS CONNECTED MOMENTS Thursday, September 12, 13
    • Plan for everyday moments Thursday, September 12, 13
    • #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Thursday, September 12, 13
    • #hungry WED SATFRITUE THU SUNMON VOLUME OF CONVERSATION Thursday, September 12, 13
    • “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON Thursday, September 12, 13
    • :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& :00& “run” VOLUME OF CONVERSATION WED SATFRITUE THU SUNMON Thursday, September 12, 13
    • “football” VOLUME OF CONVERSATION WED FRITUE THUMONSAT SUN Thursday, September 12, 13
    • “football” VOLUME OF CONVERSATION WED FRITUE THUMONSAT SUN Thursday, September 12, 13
    • “shopping” WED SATFRITUE THU SUNMON Thursday, September 12, 13
    • “shopping” WED SATFRITUE THU SUNMON Thursday, September 12, 13
    • Thursday, September 12, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Vine @vineapp · Unfollow Add value to everyday moments Thursday, September 12, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Vine @vineapp · Unfollow Add value to everyday moments Thursday, September 12, 13
    • @TwitterAdsUK Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Lowe’s @Lowes Jamison Ernst @JamisonMernst Mind blown. “ @Lowes: Stripped screw? No problem, just use a rubber band. #lowesfixinsix #howto vine.co/v/bU61aqq2YOp Vine @vineapp · Unfollow Add value to everyday moments Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • #hungry Moments matter Non-engaged user Engaged user Purchase IntentBrand Favorability +30% +53% Source: Nielsen Brand Effect for Twitter, March 2013 Thursday, September 12, 13
    • Plan for live moments Thursday, September 12, 13
    • @TwitterAds | Confidential 37 Twelve months. One moment. All different - #allforthis #UCLFinale pic.twitter.com/4CGZeJC9CC adidasfootball @adidasfootball Key live moments can be planned for Thursday, September 12, 13
    • Twitter, Inc. | Confidential 0M 1M 2M 3M 06:00 12:00 18:00 24:00 38 And engaged at scale 6MTWEETS Thursday, September 12, 13
    • @TwitterAdsUK@TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK@TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK@TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK@TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAdsUK Thursday, September 12, 13
    • @TwitterAds | Confidential 49 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Thursday, September 12, 13
    • @TwitterAds | Confidential 49 NBA @NBA How did that go in?!? Pondexter with crazy shot and foul! #NBARapidReplay #LiveMas - on.nba.com/Z7HypG  Promoted by NBA Tweets Twitter amplifies live moments Thursday, September 12, 13
    • #hungry Twitter connects and strengthens sponsorships association Source: Nielsen Brand Effect for Twitter, March 2013 Message association Not exposed to Promoted Tweet Exposed to Promoted Tweet +22% Thursday, September 12, 13
    • Plan connected moments Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • 15.4M impressions 3.2M uniques (US only) Thursday, September 12, 13
    • Live Reach 15.4M impressions 3.2M uniques (US only) Thursday, September 12, 13
    • #hungryTwo screen engagement Thursday, September 12, 13
    • #hungry Thursday, September 12, 13
    • #hungry Thursday, September 12, 13
    • Twitter, Inc. | Confidential TV is more effective with Twitter increase in purchase intent vs. TV alone +58% increase in message association vs. TV alone +95% Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • @TwitterAds | Confidential 62 Samsung Mobile US @SamsugMobileUS Coming to you first: unlock JAY Z’s new album #MagnaCarta 72 hours early, only on your Samsung Galaxy. See how: smsng.us/ 1ai7eEx 8,067 RETWEETS 3,898 FOLLOWING Thursday, September 12, 13
    • Thursday, September 12, 13
    • If 1 Million records gets SOLD and billboard doesn't report it, did it happen? Ha. #newrules 77 characters Thursday, September 12, 13
    • Thursday, September 12, 13
    • Thursday, September 12, 13
    • @TwitterAds | Confidential moments#Everyday Thursday, September 12, 13
    • @TwitterAds | Confidential moments#Live Thursday, September 12, 13
    • @TwitterAds | Confidential moments#Connected Thursday, September 12, 13
    • @TwitterAds | Confidential Plan for the moment Thursday, September 12, 13
    • @TwitterAds | Confidential #ThankYou @DaraNasr September 11, 2013 Thursday, September 12, 13