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Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
Mobile gambling summit   openmarket
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Mobile gambling summit openmarket

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Transcript

  • 1. Attract, Appeal, Entertain
  • 2. The Mobile Revolution Proprietary & Confidential to OpenMarket2
  • 3. What we need to look at Proprietary & Confidential to OpenMarket3 Attracting Appealing Entertaining Long Term Value
  • 4. Attracting Proprietary & Confidential to OpenMarket4
  • 5. Attracting Proprietary & Confidential to OpenMarket5
  • 6. Appealing Proprietary & Confidential to OpenMarket6 Registration incomplete You haven’t deposited yet! Welcome! How to get the most out of us First bet – good luck! You have an open bet split – did you mean to leave? Lapsed customer campaigns Time limited promotions
  • 7. Entertaining Proprietary & Confidential to OpenMarket7
  • 8. Best Practice Proprietary & Confidential to OpenMarket8 1. Will this piece of information be valuable to the user? 2. Have I included a sufficiently compelling call to action? 3. Will this be seen as an intrusion?
  • 9. • Mobile is where the customer is • Benefits should be felt across departments • Use your DATA • Put a call to action on EVERYTHING • Deliver relevant messages that work What to take home Proprietary & Confidential to OpenMarket9
  • 10. Thank You Text SIAMAC to 88600

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