Attract, Appeal, Entertain
The Mobile Revolution
Proprietary & Confidential to OpenMarket2
What we need to look at
Proprietary & Confidential to OpenMarket3
Attracting Appealing
Entertaining
Long Term Value
Attracting
Proprietary & Confidential to OpenMarket4
Attracting
Proprietary & Confidential to OpenMarket5
Appealing
Proprietary & Confidential to OpenMarket6
Registration
incomplete
You haven’t
deposited yet!
Welcome!
How to get...
Entertaining
Proprietary & Confidential to OpenMarket7
Best Practice
Proprietary & Confidential to OpenMarket8
1. Will this piece of
information be valuable
to the user?
2. Have...
• Mobile is where the customer is
• Benefits should be felt across departments
• Use your DATA
• Put a call to action on E...
Thank You
Text SIAMAC to 88600
Upcoming SlideShare
Loading in …5
×

Mobile gambling summit openmarket

1,942 views
1,902 views

Published on

Published in: Health & Medicine, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,942
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile gambling summit openmarket

  1. 1. Attract, Appeal, Entertain
  2. 2. The Mobile Revolution Proprietary & Confidential to OpenMarket2
  3. 3. What we need to look at Proprietary & Confidential to OpenMarket3 Attracting Appealing Entertaining Long Term Value
  4. 4. Attracting Proprietary & Confidential to OpenMarket4
  5. 5. Attracting Proprietary & Confidential to OpenMarket5
  6. 6. Appealing Proprietary & Confidential to OpenMarket6 Registration incomplete You haven’t deposited yet! Welcome! How to get the most out of us First bet – good luck! You have an open bet split – did you mean to leave? Lapsed customer campaigns Time limited promotions
  7. 7. Entertaining Proprietary & Confidential to OpenMarket7
  8. 8. Best Practice Proprietary & Confidential to OpenMarket8 1. Will this piece of information be valuable to the user? 2. Have I included a sufficiently compelling call to action? 3. Will this be seen as an intrusion?
  9. 9. • Mobile is where the customer is • Benefits should be felt across departments • Use your DATA • Put a call to action on EVERYTHING • Deliver relevant messages that work What to take home Proprietary & Confidential to OpenMarket9
  10. 10. Thank You Text SIAMAC to 88600

×