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Mobile gambling summit mobile customer experience textlocal Presentation Transcript

  • 1. Welcome to Utilising ‘Messaging’ for today’s mobile gambler ‘Smarter-phone targeting’ Rob Townsend Marketing & Communications Director Jason Palgrave-Jones Commercial Relationships Director Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777
  • 2. In the next 15 minutes we’ll cover: Today’s agenda • A little bit about us • Who we work with • Communicating with the mobile Gambler Insight from our new White Paper • Benefiting from an ‘opt-in’ strategy • Building your Mobile Engagement Model ‘Messenger’ Demo • Q&A Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777
  • 3. UK's leading business SMS service provider. Deliver your news, alerts, confirmations & offers easily. Award-winning platform Messenger and expert support A little bit about us All your mobile news, & discussions on LinkedIn Messenger and your marketing mix • Send & receive SMS • Connect CRM systems via our API • Short codes and keywords • Attachments – Video, PPT, PDF • Mobile web pages & sites • Vouchers & ticketing • Surveys & Data capture forms Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 Easily get started with our Wizard • Price Promise = best value every time • Free Account Management • Round the clock support • No Contracts & no software to download
  • 4. Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777
  • 5. The UK has spoken Using mobile effectively in today’s multichannel marketing world. The first meaningful regionally representative report on Mobile Customer Experience in the UK. Interviewed hundreds of businesses and thousands of consumers across the UK in March 2013 on their views about mobile marketing and mobile customer experience Here’s a sneak preview of… ‘Gambling’ Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777
  • 6. The Mobile Market Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 By 2015, iPhone users will increase to 12.5 million, while the total number of Android users will leap to 37.9 million That means almost 60% of the total UK smartphone market will be made up of these two operating systems. So building for 2015 represents a huge opportunity £912m bets placed on Smartphones in 2012 will skyrocket But don’t neglect the 30 million Feature-phone/legacy-phone market
  • 7. Opt-in universe Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 85 million active UK mobile subscriptions. There are near 28 million opt-in’s climbing to 35.3 million by 2015 SMS is best 99.9% of all messages read, with 95% read within 3 minutes SMS is the only sure-fire way to reach them given type of handset/OS
  • 8. Mobile device use Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 Our consumer research of over 2,000 users cited SMS as primary use above anything else Incredibly, that’s nearly twice that of email, apps and social SMS Messaging is the standout service for UK mobile users • 98% of 18-24 year olds • 93% of 25-34 year olds • 96% of 35-44 year olds • Grey market tipped as improving trend
  • 9. Best send time for consumers Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 During weekdays consumers favour messages sent between 07.00 – 09.00 But remarkably anytime over the weekend is cited as the most favourable time to receive messages Forget the learnings from best email send times!!
  • 10. Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 Frequency of sends for businesses Consumers will accept more communications but alarming 36% don’t send a thing Only 16% of businesses have age, gender, location and preferences Only 6% integrate with a CRM platform Our platform Messenger can integrate all of your segments
  • 11. Age and frequency Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 Breaking the research data out by age reveals that 25-34 year olds(21%) are most receptive to weekly communications from gambling companies When frequency of messages is on a fortnightly basis, 43% of 55-64 year olds are by far the most receptive – mature market Of which, featurephone user, Q3 382,996
  • 12. UK mobile gambling opt-in landscape Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 42% of those 2.4 million customers today that are willing to opt-in to receive communications from gambling companies are still on a featurephone - almost 1 million people - it remains a sizeable audience Messaging is the only channel that transcends the differences in mobile devices and OS platforms, and delivers a one- size-fits-all service
  • 13. Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777 Mobile surveys, Data capture forms and Attachments Short Code Segmentation Mobile Web Pages and Sites Social Connect Messenger
  • 14. Build your Mobile Engagement Model Create Touchpoints Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 67777
  • 15. Jason Palgrave-Jones Commercial Relationships Director Jason.Palgrave-Jones@Textlocal.com Rob Townsend Marketing & Communications Director Rob.Townsend@Textlocal.com Q&A – Grab a copy Textlocal.com Get your FREE WHITE PAPER - Text: GAMBLING to 60777