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Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
Mobile gambling summit  betway
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Mobile gambling summit betway

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  • 1. MOBILE PAIN POINTS PAUL MCMANUS HEAD OF MOBILE BETWAY.COM
  • 2. • Flagship brand of The Betway Group • Launched in 2006, offering extensive game choice across in-play sports betting, virtual casino, slots and poker. • Mobile offering on iOS and Android launched in 2012 across both sports betting and casino platforms
  • 3. “What is it like working in Mobile?”
  • 4. EXCITING. Flickr: MCFC
  • 5. Flickr: zachklein FRUSTRATING.
  • 6. “Where are these ‘pain points’?”
  • 7. EXAMPLES... Flickr: cathiehh
  • 8. PAIN 1 DEVICES
  • 9. @lukew
  • 10. http://www.lukew.com
  • 11. Lenovo IdeaCenter Horizon • 27-inch tablet • Only 17 lbs • Probably lasts 5 mins after a charge...
  • 12. DEVICE CHALLENGES  We can no longer assume device size and usage can be pigeon-holed like in the past.  How users can interact with these devices differ also – with the introduction of touch/gesture enabled laptops/PCs. “Mobile” isn’t the mobile we knew even 6 months ago.
  • 13. PAIN 2 APP STORES
  • 14. :*(
  • 15. APP STORES DISTRIBUTION?  One of the first places users go to find your brand.  Users already there – if rank in category or keyword/s you pick up extra players.  Apps offer wider channel of comms for Loyalty & Retention purposes.
  • 16. APP STORES RANKING? iOS Mostly downloads right now Ratings, Social and interaction features more prominent? Android Downloads, Uninstall rate, Ratings Social and interaction features more prominent?
  • 17. CONFUSING.
  • 18. APP STORES TRACKING?  Difficult to track in conventional manner.  There are platforms out there which offer functionality to track app installs.  Difficult to incorporate into internal systems to fully understand how app installs (Organic & Paid) contribute to marketing campaign bottom line.
  • 19. CONFUSING... Flickr: kevints
  • 20. PAIN 3 AFFILIATES
  • 21. AFFILIATE OPPORTUNITY?  Traditional web affiliates slowly realised potential for Mobile traffic.  New areas of affiliate marketing still immature.  Most app developers still apprehensive in working with gambling operators. 3-pronged monetisation: Freemium, In-App Purchases, Affiliate
  • 22. NETWORKING.
  • 23. PAIN 4 DISPLAY ADVERTISING
  • 24. TABLETS.
  • 25. DISPLAY ADVERTISING RELEVANCE?  Distinction between traditional desktop and tablet traffic is confusing.  Tablet “experience” mixture of scaled-up mobile sites or straight desktop. Publishers starting to offer responsive sites that cater for all device resolutions.  Some tablets don’t cater for Flash platform – HTML5 “rich-media” supported better.
  • 26. WHEN IN DOUBT... ...PROCRASTINATE.
  • 27. SOLUTIONS?
  • 28. CALL TO ARMS.
  • 29. PAIN POINTS CALL TO ARMS  Organisations have started to fully embrace “Mobile”.  HOWEVER don’t allow it be siloed for too long.  Mobile needs to be much more integrated in culture, process, knowledge and strategy of business as whole.  Working in Mobile gives us a great platform to make the business as a whole more relevant for new visitors and current players.
  • 30. EXCITING AGAIN. Flickr: MCFC
  • 31. THANK YOU. paul@betway.com @paul_mcmanus

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