Miles lewis shazam - mml 2013

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Miles lewis shazam - mml 2013

  1. 1. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. MMA October 2013 Shazam. Experience More.
  2. 2. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 2 What is going on out there? TV + Mobile Have we been solving a problem that does not really exist? Shazam’s take What we will cover…
  3. 3. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 3 What is happening out there?
  4. 4. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 4
  5. 5. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 5 Source:
  6. 6. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 6 Innerscope Research – 330 hrs of TV, Web, Tablet, Smartphone and print / weekdays and weekend
  7. 7. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd.
  8. 8. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 8 Sky.com/corporate
  9. 9. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. UM #wave7
  10. 10. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 10 Source: Statistic Brain/ Apple – Computer – Company Statistics 9.22.2012
  11. 11. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 11
  12. 12. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 12
  13. 13. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd.
  14. 14. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 14 The consumer is running mission control
  15. 15. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. Fostering interactive experiences through mobile technology. Shazam.
  16. 16. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 16 13 15
  17. 17. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 17
  18. 18. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 18
  19. 19. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 19 When it comes to second screen, have we been solving a problem that doesn’t really exist?
  20. 20. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 20
  21. 21. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 21 http://www.jaguar.com http://www.homedepot.com http://www.honda.com/ http://www.mcdonalds.com http://www.cocacola.com http://www.itv.com/downtonabbey http://www.bbc.co.uk/apprentice http://www.cbs.com/shows/how_i_met_your_mother/ http://www.channel4.com/program mes/the-big-bang-theory
  22. 22. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. Simple Relevant Flexible 22 Our second screen formula
  23. 23. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 23 “Simplicity is the ultimate sophistication.” Leonardo da Vinci
  24. 24. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. People of all ages are using Shazam 24 18-24 25-34 35-44 45-54 55-64 65 27% 19% 11%19% 10% 1% *percentages reflect current Shazam users source: Nielsen/Flurry 2012 13% <18
  25. 25. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 25
  26. 26. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 26 It’s not easy turning interest into action
  27. 27. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 27 • Launch the Shazam app • Press 1 button • In a few seconds, viewers are in the “right place” • A blend of rich mobile- optimized content and social features • Can link out to mobile- optimized content
  28. 28. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 28 ”Relevance is a search engine’s holy grail. People want results that are closely connected to their queries.” Marc Ostrofsky
  29. 29. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 29 Jaguar
  30. 30. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 30 Jaguar F-Type – Gyroscopic Panorama 360° Gyroscopic Interior View (user controlled) 360° Exterior View
  31. 31. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 31 VO5
  32. 32. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 32 255 spots 129 spots Measurement
  33. 33. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 33 255 spots 129 spots Measurement
  34. 34. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 34 ”Stay committed to your decisions, but stay flexible in your approach.” Tony Robbins
  35. 35. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. • Shazam selected by NBC Olympics to provide interactive second-screen experience for the 2012 London Olympics •Promoted by both NBC and Shazam to their consumers
  36. 36. STRICTLY CONFIDENTIAL © Copyright 2012 Shazam Entertainment Ltd. 36 2012 London Olympics Daytime Call-To-Action
  37. 37. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. •Custom experience - Opening Ceremonies - Daytime - Primetime - Closing Ceremonies •Drives into Olympics apps •Promoted NBC programming •Social Activation 2012 Olympics Shazam Experience The official partner
  38. 38. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. Simple Relevant Flexible 38 Our second screen formula
  39. 39. STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. Did you know the way you choose to contact someone suggests you are a Digital Native or a Digital Immigrant? Which will you choose? • miles.lewis @ shazam.com • @wakehurst2 • linkedin.com/in/mileslewis • + 44 7814 522769 Thank you.

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