0
Rovio  ©  2014  Confiden0al	
  
Mobile	
  &	
  Programma.c	
  
View	
  from	
  the	
  largest	
  na.ve	
  mobile	
  publish...
Rovio  ©  2014  Confiden0al	
  
Rovio  ©  2014  Confiden0al	
  
Rovio is evolving into a global
entertainment powerhouse
Rovio  ©  2014  Confiden0al	
  
1#DOWNLOADED
APP EVER…
Games – Angry Birds Portfolio
iOS, Android, Windows
Rovio  ©  2014  Confiden0al	
  
Angry Birds Massive Reach in EMEA
Rovio  ©  2014  Confiden0al	
  
•  Consumer	
  Video	
  Channel	
  launched	
  Mid	
  March	
  2013	
  	
  
•  Cross-­‐Pla8...
Rovio  ©  2014  Confiden0al	
  
ToonsTV - A Premium Mobile Video Ad Environment
•  Quality Original Content
•  Massive Scal...
Rovio  ©  2014  Confiden0al	
  
Flying into theatres
JULY 2016!
Rovio  ©  2014  Confiden0al	
  
Rovio Sales Configuration
FIRST	
  LOOK	
  EXCHANGE	
  
Direct Sales Team
Programmatic Direc...
Rovio  ©  2013  Confiden0al	
  
ROVIO
AD FORMATS & PERFORMANCE
Rovio  ©  2014  Confiden0al	
  
NATIVE RICH MEDIA
Average Results:
•  CTR: 4%
•  Engagement Rate 60%
!
Rovio  ©  2014  Confiden0al	
  
VIDEO
Average Results:
•  VCR: 40%
•  CTR: 5%
!
In Toons! In Game!
Rovio  ©  2014  Confiden0al	
  
INTERSTITIAL
17m
IMPRESSION
S
IN 4 WEEKS
Average Results:
•  CTR: 7%
Rovio  ©  2014  Confiden0al	
  
IN-GAME
INTEGRATIONS
Rovio  ©  2014  Confiden0al	
  
ANGRY BIRDS GO! IN-GAME INTEGRATION
STATE FARM INSURANCE
Click here to watch
https://www.yo...
Rovio  ©  2014  Confiden0al	
  
ASSET AND CHARACTER INTEGRATION
LEVERAGING THE BRAND THROUGH ADVERTISING
Rovio  ©  2013  Confiden0al	
  
THANK YOU!
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Making Sense of Programmatic Buying - Rovio - june2014

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Making Sense of Programmatic Buying seminar

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Transcript of "Making Sense of Programmatic Buying - Rovio - june2014"

  1. 1. Rovio  ©  2014  Confiden0al   Mobile  &  Programma.c   View  from  the  largest  na.ve  mobile  publisher  
  2. 2. Rovio  ©  2014  Confiden0al  
  3. 3. Rovio  ©  2014  Confiden0al   Rovio is evolving into a global entertainment powerhouse
  4. 4. Rovio  ©  2014  Confiden0al   1#DOWNLOADED APP EVER… Games – Angry Birds Portfolio iOS, Android, Windows
  5. 5. Rovio  ©  2014  Confiden0al   Angry Birds Massive Reach in EMEA
  6. 6. Rovio  ©  2014  Confiden0al   •  Consumer  Video  Channel  launched  Mid  March  2013     •  Cross-­‐Pla8orm:  Mobile,  Online,  Connected  Devices,  VOD   •  Rovio  animated  content,  weekly  Toons  series  &  exclusive  partner  videos   Angry Birds Toons.tv 2+  BILLION  TOONS  VIEWS!  
  7. 7. Rovio  ©  2014  Confiden0al   ToonsTV - A Premium Mobile Video Ad Environment •  Quality Original Content •  Massive Scale •  100% Transparency •  Brand-Safe Environment •  High Video Completion Rate & Ad Performance •  Cross Platform Viewership - Mobile, Tablet, Web" " "
  8. 8. Rovio  ©  2014  Confiden0al   Flying into theatres JULY 2016!
  9. 9. Rovio  ©  2014  Confiden0al   Rovio Sales Configuration FIRST  LOOK  EXCHANGE   Direct Sales Team Programmatic Direct Private Exchange
  10. 10. Rovio  ©  2013  Confiden0al   ROVIO AD FORMATS & PERFORMANCE
  11. 11. Rovio  ©  2014  Confiden0al   NATIVE RICH MEDIA Average Results: •  CTR: 4% •  Engagement Rate 60% !
  12. 12. Rovio  ©  2014  Confiden0al   VIDEO Average Results: •  VCR: 40% •  CTR: 5% ! In Toons! In Game!
  13. 13. Rovio  ©  2014  Confiden0al   INTERSTITIAL 17m IMPRESSION S IN 4 WEEKS Average Results: •  CTR: 7%
  14. 14. Rovio  ©  2014  Confiden0al   IN-GAME INTEGRATIONS
  15. 15. Rovio  ©  2014  Confiden0al   ANGRY BIRDS GO! IN-GAME INTEGRATION STATE FARM INSURANCE Click here to watch https://www.youtube.com/watch?v=McetDYpLqlk&feature=kp  
  16. 16. Rovio  ©  2014  Confiden0al   ASSET AND CHARACTER INTEGRATION LEVERAGING THE BRAND THROUGH ADVERTISING
  17. 17. Rovio  ©  2013  Confiden0al   THANK YOU!
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