Making Sense of Programmatic Buying - Radium One - Daniel Warner
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Making Sense of Programmatic Buying - Radium One - Daniel Warner

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Making Sense of Programmatic Buying

Making Sense of Programmatic Buying

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    Making Sense of Programmatic Buying - Radium One - Daniel Warner Making Sense of Programmatic Buying - Radium One - Daniel Warner Presentation Transcript

    • making sense of
 [proh-gruh-mat-ik]
    • making sense of
 [proh-gruh-mat-ik] dynamic creative optimisation supply side platform demand side platforms data management platform real time bidding campaign strategies private market place software development kit audience segmentation black boxes tech wizards algorithms
    • something is missing
    • the most efficient way to market your products and services to people making sense of
 [proh-gruh-mat-ik]
    • it’s simple
    • toast down, beans on step one get your app on users phones. step two drive engagement and/or purchases. *other meals available
    • step one smart attribution single tech platform to overview all media partners. lift lid on cost effectiveness and media efficiency real users - not ‘gold diggers’
    • step two drive re-engagement and sales Understand user behaviours and products / pages they like. Personalised display ads sent to the user in real time. Send a push message as an additional layer of intelligent communication.
    • step 2 drive even more re-engagement and sales Automatically send further personalised ads to a user for more engagement. Continues the loop of display ad and push for perfect timing. Results in on going engagement and strong loyalty to the app.
    • high quality and brand safe publisher base all major exchanges 6000+ direct publisher
 w/ preferred access
    • making sense of
 [proh-gruh-mat-ik] come in, and let us show you. Carl Millikin
 Head of Platform Ops
    • making sense of
 [proh-gruh-mat-ik]