Eagle eye solutions steve rothwell - mobile retail summit

All about…mobile coupons and vouchersMobile Retail Summit26th January 2012Steve Rothwell – CEOEagle Eye

About us • Est. 2003, Eagle Eye coupon technology patented 2009 • Team made up of retail and mobile experts • Sir Terry Leahy investor/board

What we do in-store redemption without the headache And made it possible to We took a frequently Put it on the mobile redeem in-store using used, proven idea phone the existing payment equipment

Consumers want coupons Coupons •61% of consumers use coupons up from 52% *1 •800% YOY increase in queries for coupons, vouchers & offers*2 Mobile •50% viewing retail business site on mobile *1 •13% of all retail search queries are mobile and 29% of restaurant queries *1 Mobile + Coupons •59% people want mobile coupons *4 •22% of mobile media users have redeemed a mobile coupon*5 •Global mobile coupon market worth $5.4bn now*6 •Grow to $43bn in 5 years*6 ‘Real-time, needs-driven discounts’ (eConsultancy)*1 Valassis, May 2011 *2 Think Mobile Google 2011 *3 KANTAR Oct 2011 *4 Orange Exposure 2 2010*5 IAB Oct 2011 *Forrester Nov 2011

Current Scenario Dave POS Kate APP Stores on High St, Retail Parks, SMS Shopping Malls & Supermarkets Phoebe

The coupon overlay Dave Drives Kate customer engagement. Instore POS APP More customers in- SMS store more often. Phoebe Live & secure offer & coupon redemption CLOSING THE LOOP

Media accountability & re-marketing Dave Platform Issuance & Live Redemption data Redemption SMS Instore POS SMS APP Press Basket Kate SMS Poster Location APP Email / Coupon Other clubs App Re-marketingFacebook Phoebe Target Reports Offers Media Efficiently Data Method By customer Tel no

CRM integration Supermarket Dave • Comes in on a Thursday Platform • Big purchaser of ethnic styles foods in small quantities Issuance & Live Redemption data • Regularly shops in Redemption London local stores CRM INTERFACE during the week Instore POS SMS APP Basket • Responsible for Kate the big shop in SMS household Location • Regular purchaser of current affair & fashion magazines APP • Buys large quantities of ‘healthy’ brand food Other ranges CRM /Loyalty • Has a student card • Shops mainly in Platform local stores in small Phoebe quantities Tailored Loyalty • Big purchaser of pasta, sauces and Programmes fruit Sophisticated • Buys a lot of 241 Data offers Management

The challenge!

In-store Redemption NFCChip & PIN mobile couponsScanning Biometrics

Synchronisation of retailers & brands… mobile coupons

Crowded market… Hi Dave Your ID is 3183000 Here are your vouchers

Retailer benefits?

Operations at the retailer Time and location based offers Removes Removes promotional fraud & mis- hijacking redemption Staff can focus on Single POS process fulfilling order for all offers

Some examples

Examples What they did • Exclusive promotion to all T-Mobile Customers advertised via mobile, TV, print and outdoor activity • Weekly offer to all customers developing loyalty to T-Mobile • Customer text in to request a mobile coupon • Coupons redeemed through existing Chip and PIN infrastructure in all Blockbuster stores in the UK. Results • Large consumer engagement results achieved – 2million requests • High redemption rates – 400k • Increase in basket size 38% • High volumes of consumer re-use

Karen Millen What they did • The existing Karen Millen EPoS system integrated with Eagle Eye’s mobile gift voucher technology through a simple system software upgrade. • Customers could buy Karen Millen gift vouchers directly through their existing website • Offered mobile voucher issuance as an option at the customer point of purchase. • Once the transaction is approved, the customer received an SMS message containing a unique PIN code, which was redeemed by entering it into the standard in-store Chip and PIN terminal. Results • Since Sept 2010, online mobile gift voucher sales outstrip paper version 3:1 • Return on initial investment took just 58 days • Customer insight gathered to develop mobile and wider marketing strategies

Thanks for listeningSteve Rothwell, CEOsteve@eagleeye.com

Eagle eye solutions steve rothwell - mobile retail summit

by Mobile Marketing Magazine on Feb 01, 2012

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