Enterprise MobilityRetailCopyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  A...
Copyright	  ©	  2013	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  AND	  PROPRIETARY	   2	  F...
Enterprise MobilityRetailCopyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  A...
Copyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  AND	  PROPRIETARY	  	  4	  
5	  Copyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  AND	  PROPRIETARY	  	 ...
Enterprise MobilityRetailCopyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  A...
Enterprise MobilityRetailCopyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  A...
Enterprise MobilityRetailMobile	  channel	  meets	  customers’	  needs	  Copyright	  ©	  2012	  Symphony	  Teleca	  Corp.	...
v	  v	  Fun,	  New	  AucJon	  House	  Experience	  Copyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reser...
Make	  it	  even	  easier	  to	  bid,	  track	  &	  buy	  vehicles	  	  Stay	  Informed	  with	  alerts	  	  Search	  base...
Enterprise MobilityRetailCopyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  All	  rights	  reserved.	  	  CONFIDENTIAL	  A...
Enterprise MobilityRetailEnterprises	  choose	  Symphony	  Teleca	  A	  unique	  combina-on	  of	  so0ware	  exper-se,	  a...
Enterprise MobilityRetailWe	  Make	  Mobile	  Apps	  That	  Mamer.	  Copyright	  ©	  2012	  Symphony	  Teleca	  Corp.	  Al...
Dave Evansdavid.evans@symphonyteleca.comtel. +44 7843 471 023
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Dave evans - symphony teleca - Mobile Retail Summit - April 2013

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Dave evans - symphony teleca - Mobile Retail Summit - April 2013

  1. 1. Enterprise MobilityRetailCopyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    1  Spark!  Mobile  Retail  InnovaJon  Dave  Evans,  SVP  &  CTO,  Enterprise  Mobility,  April  2013  
  2. 2. Copyright  ©  2013  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY   2  Fast  Facts  Recogni(on    Global  Services  Zinnov  NGN  Leadership  TMC  Labs  STG  Gartner  Forrester  Por,olio    RedPrairie  Subway  Tesco  Under  Armour  Shopzilla  Pacific  Brands  DirecTV  Partners    Amazon  Oracle  HP  MicrosoX  Qualcomm  SAP    Company    10+  years  of  operaJons  6,000  employees  Ownership  by  Symphony  Technology  Group  and  TH  Lee  Putnam  Ventures    Loca(ons    35  Offices  HQ  in  Mountain  View,  CA  Delivery  centers  in:  America,  China,  Germany,  India,  Russia  &  UK    
  3. 3. Enterprise MobilityRetailCopyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    3  Catching  the  customer  at  the  right  moment  
  4. 4. Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    4  
  5. 5. 5  Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    Business  &  Engineering  Aligned   Enterprise MobilityRetailDevelopmentCode re-useEasy maintainMultimediaNetworkIn-store Wi-FiGSM / CDMANo guaranteeCost of bandwidthDevicesBYODAndroid + iOSNo additional purchaseClient securityPlatformHTML 5 (iOS)Hybrid (Android)Bespoke CMSSales ManagementROBUST  DESIGN   CLOUD  MANAGED  SERVICE   LOWER  CAPEX  /  OPEX  
  6. 6. Enterprise MobilityRetailCopyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    Need  for  Speed  &  Agility  LEADING  INTO  A  SPRINT  DISCOVER  IdeaJon    |    ConceptualizaJon    |    Personas    |    Brainstorming    |  White  Boarding  DEFINE  Low-­‐Fi  Wireframes  SimulaJons  Visual  Strategy  Early  Assessments    DEVELOP  Wireframes    |    SimulaJons    |    Mockup  Designs    |    Assets  EVALUATE  Proof  of  Concept    Simulated  scenarios  User  TesJng  Early  Feedback  Add  Improvements  Revise  Roadmap      OUT  OF                          SPRINT  6  
  7. 7. Enterprise MobilityRetailCopyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    7  Mobilizing  the  AucJon  House  Experience  
  8. 8. Enterprise MobilityRetailMobile  channel  meets  customers’  needs  Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    8  Source:  Next  Gen  Retail  Study  :  Mobile  &  Beyond,  LaJtude,  December  2012    
  9. 9. v  v  Fun,  New  AucJon  House  Experience  Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    9  
  10. 10. Make  it  even  easier  to  bid,  track  &  buy  vehicles    Stay  Informed  with  alerts    Search  based  on  current  locaJon            Freedom  to  use  anywhere  Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    10  
  11. 11. Enterprise MobilityRetailCopyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    New  Insight  -­‐  Leverage  UI  /  Visual  Design      Personas/Scenarios  InteracJon  Design      Wire  Framing  Visual  Design  Prototype  Development      Take  a  User  Centered  Approach  Design  work  begins  with  insights  into  how  users  find  value  in  a  product  and/or  service.    Aim  to  build  smart  designs  by  working  in  tandem  with  soXware  engineers  throughout  a  project.  Blend  users  needs  with  business  objecJves  and  markeJng  needs  to  build  a  systemic  soluJon.  11  Enterprise MobilityRetail
  12. 12. Enterprise MobilityRetailEnterprises  choose  Symphony  Teleca  A  unique  combina-on  of  so0ware  exper-se,  analy-cs,  deep  industry  insight,  process  excellence  and  a  passionate  global  workforce.  Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    12  Leverage cross-industry experience
  13. 13. Enterprise MobilityRetailWe  Make  Mobile  Apps  That  Mamer.  Copyright  ©  2012  Symphony  Teleca  Corp.  All  rights  reserved.    CONFIDENTIAL  AND  PROPRIETARY    13  
  14. 14. Dave Evansdavid.evans@symphonyteleca.comtel. +44 7843 471 023

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