x
CONNECTING WITH CONSUMERS
WHERE AND HOW THEY WANT
Daniel Angel
11 June 2014
AGENDA
 Data & insights
 Real campaigns
 What should I do?
Data: Bain, 2013
WHAT BRANDS CURRENTLY KNOW
THE MISSING JIGSAW PIECES
Mobile Interaction = Consumer Insights
REAL CAMPAIGN INSIGHTS
65%
QR vs NFC
3-5pm
highest interaction
(second highest 10pm)
Location-based engagement
NFC vs QR – Stratford, Central /
S...
BCC CAMPAIGN
259
interactions (35% of
total attendees)
88%
NFC vs QR interaction
8-9pm
most popular time of day
(35% inter...
AT&T CAMPAIGN
AT&T CAMPAIGN
8232
interactions during the four
days of the campaign
80%
of interactions over Wi-Fi
(10% AT&T, 3% Verizon)...
P
U
S
H
P
U
L
L
• No app needed
• Fast and easy to use
• Requires close proximity
• Enables interaction with
apps
• Works ...
Added
value
Drive traffic to
digital presence
Enhance
multichannel
experience
Increase brand awareness
Track campaign
enga...
Connecting physical & digital media
daniel.angel@tamo.co
www.tamo.co
Upcoming SlideShare
Loading in …5
×

Daniel Angel Tamoco - Making Sense of Proximity Marketing 2014

1,097 views

Published on

Published in: Mobile, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,097
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Daniel Angel Tamoco - Making Sense of Proximity Marketing 2014

  1. 1. x CONNECTING WITH CONSUMERS WHERE AND HOW THEY WANT Daniel Angel 11 June 2014
  2. 2. AGENDA  Data & insights  Real campaigns  What should I do? Data: Bain, 2013
  3. 3. WHAT BRANDS CURRENTLY KNOW
  4. 4. THE MISSING JIGSAW PIECES Mobile Interaction = Consumer Insights
  5. 5. REAL CAMPAIGN INSIGHTS
  6. 6. 65% QR vs NFC 3-5pm highest interaction (second highest 10pm) Location-based engagement NFC vs QR – Stratford, Central / Spitalfields, Chelsea Over 40% of interactions on weekends Over 40% interacted more than once with almost all on weekend + weekday
  7. 7. BCC CAMPAIGN 259 interactions (35% of total attendees) 88% NFC vs QR interaction 8-9pm most popular time of day (35% interactions) Wi-Fi interaction highest (47% of activations)
  8. 8. AT&T CAMPAIGN
  9. 9. AT&T CAMPAIGN 8232 interactions during the four days of the campaign 80% of interactions over Wi-Fi (10% AT&T, 3% Verizon) 95% Android (1 Windows RT tablet!) 517 Interactions in the East 17th St store
  10. 10. P U S H P U L L • No app needed • Fast and easy to use • Requires close proximity • Enables interaction with apps • Works up to 70 m • Needs the use of an app • Enables interaction with apps • Works on most devices • Needs the use of an app • Difficult user experience NFC QR Bluetooth WiFi • Works up to 100 m • No app needed • Difficult user experience PROXIMITY TECHNOLOGIES
  11. 11. Added value Drive traffic to digital presence Enhance multichannel experience Increase brand awareness Track campaign engagement in real time NOW IS THE TIME TO ACT
  12. 12. Connecting physical & digital media daniel.angel@tamo.co www.tamo.co

×