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Carinne saulet carlson wagonlit travel


Carinne Saulet - Carlson Wagonlit Travel - presentation @ Mobile Travel & Tourism Summit

Carinne Saulet - Carlson Wagonlit Travel - presentation @ Mobile Travel & Tourism Summit

Published in Mobile
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  • 1. Copyright © 2014 CWT The Digilution (Digital Evolution) of Business Travel Carinne Saulet VP Global Product Management, Carlson Wagonlit Travel (CWT)
  • 2. Copyright © 2014 CWT About Carlson Wagonlit Travel
  • 3. Copyright © 2014 CWT We are the start of over 37 million journeys each year…
  • 4. Copyright © 2014 CWT Source: Travel Distribution Study Business travel is digital and consumer driven 50% of online bookings are expected to be made through mobile devices by 2017 1 in 3 business travelers have posted hotel reviews online 48% of U.S. households are projected to have at least one tablet by the beginning of 2014 63% of business travelers want destination-specific offers 1.5 billion smartphones will be shipped in 2017 84% of air passengers carry a smartphone 12% of U.S. gross travel sales will come from mobile by 2015 Source: Travel Distribution Study Source: Passenger IT Trends Survey, Sita/Air Transport World, October 2013 Source: Quarterly Tablet Report/Consumer Electronics Association/April 2013 Source: Mobile and Wireless Communications Report/ IHS inc./ July 2013 Source: Sabre Mobile Survey of Business Travelers/Sabre Holdings/ August 2011 Source: U.S. Online Travel Overview, PhoCusWright, November 2013 Source: Travelers’ road to decision, Google & Ipsos OTX Media CT, July 2011
  • 5. Copyright © 2014 CWT Travelers expect services to aid decision- making wherever they are Delivering value Search and book travel More, essential travel-related information Tailored to them Personal and relevant Easy to use Best possible design A wider range of phone & tablet options CWT’s mobile vision Traveler
  • 6. Copyright © 2014 CWT CWT’s mobile vision will: Travel buyers cannot ignore this trend Strengthen a travel program by: Capturing more travel bookings Improving information for action Easing travel processes Travel Manager
  • 7. Copyright © 2014 CWT
  • 8. Copyright © 2014 CWT Expanding to additional devices & platforms
  • 9. Copyright © 2014 CWT Door to Door
  • 10. Copyright © 2014 CWT Door to Door
  • 11. Copyright © 2014 CWT CWT To Go Capture off-channel data and spend to provide increased visibility into traveller behavior
  • 12. Copyright © 2014 CWT Thank you 12