Blippar jess butcher - mobile retail summit

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  • 1.   Blĭpp [blipp] v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experienceUpdated  January  2012
  • 2. Video  demo    See  h*p://www.youtube.com/watch?v=ByMnKXr7BB4    
  • 3. Why  this  technology?  A  truly  game  changing  new  medium…          •  INSTANTLY  converts  the  physical  old  push-­‐world  into  a  spontaneously   ‘pulled’  interacBve  experience  •  INTERACTVITY  and  unparalleled  engagement–   proacBvely  requested  •  CONTENT  delivery  straight  to  the  user’s  hand  •  MEASURABLE.  Accountable  and  mappable  to  the   very  last  blipp  •  AUDIENCE:  a  cumulaBve,  rapidly  growing  audience   of  users  
  • 4. The  Product:    Tech  &  features    •  One  free  consumer  plaUorm:    iOS  and  android  –  one  verb  ‘to  blipp’  •  Fastest  image  recogniBon  and‘sBckiest’tech  in  the  world  today    •  Widest  range  of  possible  applicaBons  •  In-­‐app  catalogue  for  blipp  promoBon  •  Social  plug-­‐ins:  blipps  1-­‐click  shareable  •  Full  reporBng/  analyBcs  (=  targeBng,  tracking,   media-­‐buying  implicaBons)  
  • 5. What  can  this  technology  do?   Any  real-­‐world  creaLve  can  be  used  as  a  ‘marker’  …   to  instantaneously  enable  any  smart-­‐phone  acLon  
  • 6. Instant  Content  Delivery  
  • 7. Weblinking  
  • 8. Direct  Response  
  • 9. InteracLve  &  PR   And  you  tell  us…!  
  • 10. FuncLonality:       •  Video  play   •  Buy  now  –  from  gadget/  fashion  pg   •  CompeLLon  –  spot  the  ball   •  VoLng/  polls   •  Personalised  e-­‐card  Results   •  Photo  game  fun     •  Exclusive  sound  clip  &  more  •  15%  of  circulaLon  blipped  •  Over  250K  blipps  •  Average  of  13.8  blipps  per  user  
  • 11. ApplicaLons  for  Retail  Now  •  Part  of  your  markeBng/  adverBsing  mix  •  In-­‐store  engagement  •  Direct  response:   •  M-­‐commerce   •  Nearest  Store   •  Mobile  couponing   Future     •  Second  screen  behaviour  entrenched   •  Personal/  customised  blipps   •  For  brands,  markeBng  &  spontaneous   conversion:    BLIPPAR   •  For  CRM:  POWERED  BY  BLIPPAR  
  • 12.   Blĭpp [blipp] v. & n. blipp-ed, blipp-ing: the action of instantaneously converting anything in the real world into an interactive wow experience Jessica  Butcher,  CMO  &  Founding  Director   jess.butcher@blippar.com        @jessbutcher  @blippar  Updated  January  2012