Amobee freddy friedman

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Amobee freddy friedman

  1. 1. (n.) the company defining digital marketing. Freddy Friedman, Sr. Product Director The Secret to Driving Customer Acquisition, Loyalty and Engagement on Mobile #mretailsummit @amobee
  2. 2. DIGITAL EXPERTS GLOBAL REACH SUPERIOR TECHNOLOGY [ ] #mretailsummit @amobee9 June 2014 [a•mo•bee] Confidential. Do not distribute. 2
  3. 3. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 3 (n.) the company defining digital advertising. Solutions for... Advertisers Agencies Publishers Operators Enterprise Developers 2005Company founded 2012Acquired by SingTel The only company offering a proven global, end-to-end digital advertising technology solution. #mretailsummit @amobee
  4. 4. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 4 1.4Bmobile users reached globally 1000+ global publishers, ad networks, and exchanges 200+ staff in 15 offices worldwide [a] [a] [a] [a][a] [a] [a] [a] [a] [a] [a] [a] [a] [a] San Francisco Los Angeles Chicago London Hamburg Tel Aviv Singapore Sydney New Zealand Hong Kong Beijing Shanghai New York Seattle Buenos Aires [a] #mretailsummit @amobee
  5. 5. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 5 BIG Advertisers BIG Publishers #mretailsummit @amobee
  6. 6. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 6 Deeper customer engagement to drive sales through personalized offers Deeper customer engagement to build loyalty through mobile channels Deeper insights into shopper behavior through mobile site or app insights 45% 41% 31% Top 3 Retail Mobile Strategies Top new opportunities for retail from adoption of a mobile strategy Source: RSR Research, February 2014 #mretailsummit @amobee
  7. 7. The Mobile User 7
  8. 8. Mobile-Optimized Shopping and Brand Experiences  Strategically using the mobile channel to attract, engage, and sell to today’s mobile shopper  Mobile is personal  Mobile is targetable  Mobile is real-time  Mobile is location-aware 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 8#mretailsummit @amobee
  9. 9. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 9 Mobile User Experiences in Retail AT HOME ON THE GO IN STORE SEARCH #mretailsummit @amobee
  10. 10. [a•mo•bee] DMP Data Management Platform 10
  11. 11.  Boasts over 650,000,000 mobile users worldwide  Audience targeting  Audience segmentation  Cohort analysis 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 11 [a•mo•bee] DMP Data Management Platform #mretailsummit @amobee
  12. 12.  Target by behavioral profiles  In-app spenders  App super-users by category  Target by location  In-store  At home 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 12 Targeting Valuable Mobile Users #mretailsummit @amobee
  13. 13. Get with the Programmatic
  14. 14.  CMO-focused to achieve deep customer insights and data ownership  Brand safety  Transparency with granular targeting  Big, smart data designed for mobile scale 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 14 Get with the Programmatic Data and Audience Intelligence #mretailsummit @amobee
  15. 15. [a•mo•bee] LTV Lifetime Value A new approach to measuring the value of mobile app users
  16. 16.  Single SDK solution  Strengthen user engagement, and increase the overall lifetime value of mobile app users 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 16 [a•mo•bee] Lifetime Value A new approach to measuring the value of mobile app users #mretailsummit @amobee
  17. 17. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 17 [a•mo•bee] Lifetime Value A new approach to measuring the value of mobile app users Track inactive users Promote new services Higher activity rates Promote app usage LTV increases App Installs Promot e app Track usage Active users #mretailsummit @amobee
  18. 18. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 18 [a•mo•bee] + eBay  User never leaves ad unit  Interactive carousel of models  Diverse calls-to-action through video & app downloads  In-ad links to purchase featured styles Rich Media #mretailsummit @amobee
  19. 19. 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 19 2xtime-in-ad than rich media expandable banners 3xhigher conversion to app download than static banners 60%higher engagement rate than industry average [a•mo•bee] 3D [a•mo•bee] + Expedia Results  Highly interactive ads combining real-time 3D modeling, video, and commerce  Extremely high audience engagement rates #mretailsummit @amobee
  20. 20. 9 June 2014 [a•mo•bee] Confidential. Do not distribute.20#mretailsummit @amobee
  21. 21. [a•mo•bee] Offers
  22. 22. A groundbreaking digital out-of-home (DOOH) solution for brands and retailers, providing a personalized shopping experience for consumers through digital displays [a•mo•bee] Offers 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 22#mretailsummit @amobee
  23. 23. Execute 1:1 consumer campaigns, based on  Shopping history  Location  Time  Demographics  iBeacon 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 23#mretailsummit @amobee
  24. 24. [a•mo•bee] Offers detects consumer via their mobile device, and serves personalized ads based on their unique profile 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 24#mretailsummit @amobee
  25. 25. The consumer views a personalized ad, and is prompted to download the offer directly to their mobile phone 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 25#mretailsummit @amobee
  26. 26. Consumer receives the personalized offer to use instantly and confirmation appears 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 26#mretailsummit @amobee
  27. 27.  Target carefully, use top DMP solutions to ensure using best of breed profiling of your targeting audience  Buy programmatically on mobile to ensure the most efficient and targeted media buys  Monitor app success with a LTV solution to enhance media buying process  Utilize unique DOOH solutions to engage shoppers in physical store locations  Immersive 3D and rich mobile ad campaigns can create “showroom” experiences that delight consumers Summary 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 27#mretailsummit @amobee
  28. 28. Thank you 9 June 2014 [a•mo•bee] Confidential. Do not distribute. 28#mretailsummit @amobee

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