La France est-elle le cancre du marketing mobile ?

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La France est-elle le cancre du marketing mobile ?
Retrouver la présentation de la Keynote et de la table ronde avec Greg Stuart, MMA Global, Thomas Husson, Forrester, Jacques Tchenio, ComScore, Martin Jaglin, MMA France, Luc Vignon, SFR.

Après New-York, Pékin, Londres et Singapour, le MMA Forum s’est installé pour la première fois à Paris le 5 décembre dernier. Cet événement n’aurait pas pu avoir lieu sans la confiance de nos partenaires : Solocal Group, Havas Media / Mobext, SFR Régie, Millennial Media et Sofialys. Le succès du Forum a par ailleurs été assuré par la qualité reconnue des différents intervenants.

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La France est-elle le cancre du marketing mobile ?

  1. 1. 09H30 10H15 LA FRANCE EST-ELLE LE CANCRE DU MARKETING MOBILE ? MMA Forum Paris – 5.12.2013
  2. 2. MMA Forum Paris – 5.12.2013
  3. 3. The Transformation al Power of Mobile Greg Stuart CEO, Mobile Marketing Association 5 December 2013 MMA Forum Paris – 5.12.2013
  4. 4. MMA Forum Paris – 5.12.2013
  5. 5. MMA’s Positioning on Mobile: Nothing gets a marketer closer to consumers than mobile. Nothing! MMA Forum Paris – 5.12.2013
  6. 6. MMA Forum Paris – 5.12.2013
  7. 7. How Do Marketers See Value of Mobile? 68% said mobile is best to transform business models. 72% believe mobile builds ROI 80% believe mobile is critical to their careers 85% of respondents said mobile is the gateway to new markets and audiences MMA Forum Paris – 5.12.2013
  8. 8. Mobile offers access to the next one billion consumers Nothing has the reach that mobile does Mobile 6.8 Billion TV 4.2 B Internet 2.7 B Source: IDATE according to Pay TV October 2009; ITU World Telecommunication /ICT Indicators database 2013; Principles and Recommendations for Population and Housing Censuses Revision 2, Department of Economic and Social Affairs,United Nations Statistics Division, 2008; Demographic Yearbook, Population Censuses' Datasets (1995 - Present), United Nations Statistics Division. Accessed on 2 October 2011; TABLE 3. WEIGHTED AND UNWEIGHTED COUNTS OF MARCH 2010, Current Population Survey, 2010 Annual Social and Economic (ASEC) Supplement, U.S. Census Bureau. Accessed on 2 October 2011; "Censo Demográfico 2010". IBGE. Retrieved 2012-04-09; Private households by Household Type, Measurement, Country and Year,UNECE Statistical Division. Accessed on 2 October 2011; "Censo 2010 Argentina". INDEC. Retrieved 2012-04-09; "Nepal Census 2011". Central Bureau of Statistics (Nepal). Retrieved 6 March 2012.; "CUADRO 11.10: Hogares, Por Número De Personas En El Hogar, Según Área Urbana-rural Y Número De Piezas Que El Hogar Usa Exclusivamente Como Dormitorio" (in Spanish). Instituto Nacional de Estadísticas. Retrieved 2 April 2013.; MMA Forum Paris – 5.12.2013
  9. 9. MMA Forum Paris – 5.12.2013
  10. 10. MMA Forum Paris – 5.12.2013
  11. 11. What They Heard MMA Forum Paris – 5.12.2013
  12. 12. And who said Mobile Can’t make an Emotional Connection MMA Forum Paris – 5.12.2013
  13. 13. The Challenge for Marketers: - Knowing Versus Doing Gap - MMA Forum Paris – 5.12.2013 9
  14. 14. Bridging Knowing vs. Doing How the MMA is Moving the Industry Forward ROI Insights: SMoX.me Inspiration: Case Studies Mobile Creativity – MMA SMARTIES Education & Events Best Practices and Standards MMA Forum Paris – 5.12.2013
  15. 15. Truth is: Every Moment is Mobile Each Engagement is an Opportunity Each Connection is a Potential Customer Each Sale is a Gateway to Loyalty MMA Forum Paris – 5.12.2013
  16. 16. MMA Forum Paris – 5.12.2013
  17. 17. MMA Forum Paris – 5.12.2013
  18. 18. MMA Forum Paris – 5.12.2013
  19. 19. Royaume-Uni Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  20. 20. Royaume-Uni Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  21. 21. MMA Forum Paris – 5.12.2013
  22. 22. Allemagne MMA Forum Paris – 5.12.2013
  23. 23. Allemagne Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  24. 24. MMA Forum Paris – 5.12.2013
  25. 25. France Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  26. 26. France Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  27. 27. Italie Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  28. 28. Italie Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  29. 29. MMA Forum Paris – 5.12.2013
  30. 30. Espagne Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  31. 31. Espagne Source: comScore MobiLens™ - Data based on 3 month moving average to March 2013 MMA Forum Paris – 5.12.2013
  32. 32. MMA Forum Paris – 5.12.2013
  33. 33. Un retard sur les investissements digitaux Part du digital dans les dépenses plurimédia (dépenses nettes) MMA Forum Paris – 5.12.2013
  34. 34. Un retard sur les investissements digitaux Taux de pénétration des nouveaux terminaux (2012) Part du digital dans les dépenses plurimédia MMA Forum Paris – 5.12.2013 (dépenses nettes)
  35. 35. Une croissance annuel de 30% sur le mobile Evolution des investissement mobiles en France (Search & Display, en €M) Part des terminaux dans les dépenses de display en France MMA Forum Paris – 5.12.2013
  36. 36. MMA Forum Paris – 5.12.2013
  37. 37. Mais un média qui reste sous-investit Part des audiences et investissements publicitaires mobiles MMA Forum Paris – 5.12.2013
  38. 38. Un retard qui se traduit également sur le mobile Part du mobile dans les dépenses digitales par pays MMA Forum Paris – 5.12.2013
  39. 39. MMA Forum Paris – 5.12.2013
  40. 40. Un retard qui se traduit également sur le mobile Investissement en publicité mobile par utilisateur Internet mobile (2012) Source : Emarketer dec 2012 MMA Forum Paris – 5.12.2013

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