Berlin Barcamp 3, Mobile Opportunities For Startups, Android

Mobile Opportunities for Start-Ups, Updated Berlin Barcamp 3, Matthäus Krzykowski

Is this the time “to make it” in mobile ? matthaeus@mobile-facts.com

No matthaeus@mobile-facts.com

For the moment, at least. matthaeus@mobile-facts.com

Source: Rutberg, July 2008 Source: MediaPost, July 2008 Investments in mobile marketing tech and services fell off precipitously in the ﬁrst half of 2008, slowing to $80 million from $291 million a year ago, according to the latest M&A report from investment bank Petsky Prunier. matthaeus@mobile-facts.com

The mobile eco system continues to be much more hostile to startups than the online one. matthaeus@mobile-facts.com

We believe this is changing, though. matthaeus@mobile-facts.com

I. There are some interesting developments in Distribution/ Monetisation matthaeus@mobile-facts.com

Selected Issues in Mobile Monetisation/Distribution Carrier/ Device Manufacturer Stores Sources: http://venturebeat.com/2008/07/07/ﬁve-trends-driving-the-mobile-web/ http://venturebeat.com/2008/08/13/google-ally-t-mobile-looks-poised-to-compete-with-apples-app-store/ http://venturebeat.com/2008/08/28/mobile-advertising-ads-analytics-and-opportunities/ http://venturebeat.com/2008/08/28/android-market-googles-response-to-apples-app-store-for-third-party-developers/ matthaeus@mobile-facts.com

Summary of the last slide Good for VCs: Bad for VCs: Question Marks for - business 2 business - on deck VCs: - selected off-deck - Apple platform, - OHA app stores except gaming - carrier app stores ($360M per year is not enough revenue to share) matthaeus@mobile-facts.com

II. There are some interesting developments in Mobile Platforms matthaeus@mobile-facts.com

Now: imagine a platform as a cake matthaeus@mobile-facts.com

matthaeus@mobile-facts.com

There have been cakes on the internet before: for example Wordpress matthaeus@mobile-facts.com

mobile platforms are not only about making them happy http://docs.kolibria.com/img/iphone2.jpg matthaeus@mobile-facts.com

they are really for them matthaeus@mobile-facts.com

and them, too matthaeus@mobile-facts.com

all these people are “the eco system” in this presentation matthaeus@mobile-facts.com

Misreported: Android matthaeus@mobile-facts.com

Rich Miner’s Deﬁnition of Android: 1) quot;An Open Source mobile phone platform that encompassed every layer of the phone 2) A series of phones powered by that platform 3) A go to market strategy to guarantee global distribution of both platform and phones.quot; Android tries to make everybody in the “eco system” happy matthaeus@mobile-facts.com

Some excerpts from the cakes’ recipe: Android as a cake An Abstract Overview of Android As An Architecture Source: Mobile Facts, Source: Google, August 2008 September 2008 matthaeus@mobile-facts.com

that makes them very happy matthaeus@mobile-facts.com

it’s the best cake out there in the moment, in fact Source: Mobile Facts, September 2008 matthaeus@mobile-facts.com

That cake is so good it’s a actully a space cake http://venturebeat.com/2008/09/17/android-roundup-googles-web-wide-plan-ericsson-to-join-oha-and-more/ matthaeus@mobile-facts.com

That is one of the things that makes them very happy matthaeus@mobile-facts.com

He can enter the smartphone market with many competetive devices matthaeus@mobile-facts.com

He can count on many of his friends coming from Asia giving him a good position to negotiate matthaeus@mobile-facts.com

That’s just one of many Android effects on the industry. I try to keep it simple in this presentation. Your take-away: ignore the G1-iPhone comparisons in the media if your interest is in developing/making money. matthaeus@mobile-facts.com

So what’s with the iPhone net effect for now? jobs, performance indicators up the roof (of course, the iPhone has many more effects. But these are the main effects affecting your bottom line, imo) matthaeus@mobile-facts.com

III. The mobile web is emerging. matthaeus@mobile-facts.com

http://venturebeat.com/2008/05/09/analysis-myspace-and-facebook-challenge-mobile-only-social-networks/ matthaeus@mobile-facts.com

Thank you btw: we’re always looking to work with good people. Talk with Daniel about Paul Graham/ Android/iPhone (not about LISP, please) How to communicate with us best: follow our blog @www.mobile-facts.com see our slides @ http://www.slideshare.net/MobileFacts daniel@mobile-facts.com http://twitter.com/DanielHartmann matthaeus@mobile-facts.com http://twitter.com/matthausk matthaeus@mobile-facts.com

Thank you. matthaeus@mobile-facts.com

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Berlin Barcamp 3, Mobile Opportunities For Startups, Android

by Matthäus Krzykowski on Oct 18, 2008

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Berlin Barcamp 3, Mobile Opportunities For Startups, Android — Presentation Transcript