• Save
Kilrush Launch
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Kilrush Launch



Friday 20th August 2010, we launched Kilrush in Australia.

Friday 20th August 2010, we launched Kilrush in Australia.



Total Views
Views on SlideShare
Embed Views



1 Embed 54

http://blog.mobileembrace.com 54



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Kilrush Launch Presentation Transcript

  • 1. Kilrush Launch August 2010
  • 2. Agenda
    Introducing Mobile Embrace
    The Mobile Landscape
    Mobile Publishing
    Q & A
  • 3. B2B
    RingRing Studios
    In house mobile content production and global licensing and distribution
    Mobile Embrace
    Business to business services leveraging MobileActive’s core infrastructure
    MER (Mobile Entertainment Retail)
    Direct to consumer sales, marketing and distribution
  • 4. The Team
    Chris Thorpe – CEO - 15 years experience founding and managing some of Australia’s largest Premium Rate businesses, consistently innovating at the leading edge of technology whilst leveraging an extensive local and International network
    Neil Wiles – MD - 2008 ADMA Mobile Marketer of the year, listed by B&T Digital as one of the 40 Biggest Players of Australia's Digital Age. He sits on the Mobile Premium Services Industry review committee and is one of four members that constituted the MPS working group responsible for the development of the Mobile Premium Services Code.
    Allan Robertson – COO - 15 years at Australia's leading telecommunications companies Optus (12yrs) and Telstra (3yrs). Involved in bringing to market Australia’s most successful and first true MVNO, Virgin Mobile. He also developed the commercial and technical infrastructure that underpinned the launch of Optus' mobile content portal, Optus Zoo. 
  • 5. The Team
    Venessa Hunt – BDM - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
    David Hayes – BDM - 20+ years in Telecommunications, Founder of IDS, Winner of various MMA Awards, Finalist 2008 ADMA Mobile Marketer of the Year
    Peter Birch - 15 years working for ITV in the UK as Head of Interactive. Launched ITV’s cross platform interactive TV and enhanced TV services. Last 4 years in Australia spent at MCN heading integration for mobile and online into the broadcast sales teams and Head of Digital at Network Ten.
  • 6.
  • 7.
  • 8. Fastest Changing Environment
  • 9. Who is MIG?
    • MIG is the UK’s leading mobile communications group
    • 10. 160 employees based in London and Cape Town
    • 11. Award winning technology platforms
    • 12. Named as the fastest growing privately owned
    technology company in the UK Sept 2008
    • Ranked No.1 in The Sunday Times Microsoft TechTrack 100 Sept 2008
    • 13. Best in class applications for mobile web and application publishing, Mobile ad serving and Mobile messaging and promotions
  • Why MIG?
  • 14. The Mobile Landscape
  • 15. Mobile Web Trends
    Today there is an average of
    6.5 times the mobile web usage, globally, compared to 2 years ago
    * AdMob May 2010 Mobile Metrics Report
  • 16. Mobile Web Trends
    By 2013, mobile phones will overtake PCs as the most common Web access device worldwide ~ Gartner 2010
  • 17. Web Usage by Handset
    65% of mobile traffic to your site may not be on an iPhone….
    Are you neglecting your audience?
    * AdMob May 2010 Mobile Metrics Report
  • 18. Mobile Facts
    Mobile Commerce
    to grow to $119b
    by 2015*ABI Research
    The next generation will be using their phones to shop
    51% of consumers used their mobile phones for in-store activities
    Mobile search optismises for mobile sites and apps . If you don’t have a mobile site,
    you may not come up in search
    iPhone app has had phenomenal success generating
    $400m in sales last year.
    Including a $350,000 Lamborghini
    By 2014 mobile couponswill be worth $6billion in redemption value
    Social Networks
    are mobile! In the UK 47% of all mobile web traffic is Facebook
    21% of Australians visit websites on their mobile phone at least once a day
    *Australian Mobile Phone Lifestyle Index
  • 19. o
    It seems complicated
  • 20. Summary of Landscape
    Mobile web is exploding
    Device capabilities drive usage
    Every business wants an app
    Every business knows they need to be in mobile but many feel mobile is complicated and too hard
    So how do businesses engage ALLtheir audience and not just a few?
  • 21. What's the answer?
    Simplify Mobile!
  • 22.
  • 23. What is ?
    The Next Generation in Mobile Publishing….
  • 24. Kilrush Mobile Web
    Mobile internet publishing platform allows you to design, build and manage services specifically for mobile handsets. Rendering mobile sites to over 8,000 handsets for the best possible customer experience.
    Kilrush Application Studio
    Designed to be efficient and easy to use, by non-technical designers as well as developers, the Application Studio allows you to build iPhone, Android and Blackberry applications all from one interface.
  • 25. Features
    Drag and drop interface
    Secure web hosting environment
    Integrated ad-serving
    Mcommerce solutions
    Flexible form design and data capture
    Simple feed integration – RSS and XML
    Rendering to 8,000 handsets
    Social media integration
    QR codes and push SMS integration
  • 26. Benefits
    Save multiple content handling
    Save time and Save money
    A customised experience for your audience
    Don’t let your customers go to a competitor!
  • 27. Who is using it?
  • 28. Who is using it?
    Bauer Media
    Efficient publishing to mobile
    Keep updated and relevant
    Enhance user experience
    FHM, Empire and Heat properties
    Integration of Kilrush with Bauer web CMS and content broker system
    Industry leading solution
    Content updated in-sync with websites
  • 29. Who is using it?
    Vodafone My Page
    Vodafone wanted to offer its customer a more personalised mobile web experience.
    My Page enables users to choose who they get their content from i.e. News from BBC or sports results from Sky Sports.
    MIG deployed the Kilrush platform into Vodafone to run this service and in background uses personalisation techniques to track user behavior.
    Vodafone can promote content and services that are relevant to the user.
  • 30. Who is using it?
    ITV’s brief was to rationalise its mobile team into one digital team and manage the mobile services from within the ITV.com business unit, hence needing a more efficient way to publish content.
    The Kilrush platform has been deployed into ITV to host all of the broadcasters mobile services supporting its key shows from Britain’s Got Talent to the FA Cup.
    The Kilrush team achieved an entire swap out of existing ITV mobile services including new site design and build in 60 days. It is launching new services with ITV in a regular basis.
  • 31. 4 Golden Rules?
    Forget the tech – focus on what your audience wants
    One mobile strategy – to be part of your overall strategy
    Market your product – pointless if no-one knows about it
    Commercialise your properties – why not?
  • 32. Marketing and Commercialisation
    Push SMS – make your other media accountable
    QR Codes – add to other mediums to give measurement
    Search Advertising
    Mobile Advertising
    Lead Generation - Click to Call/SMS
    M-commerce – Credit Card, PayPal, PSMS
    Ad-serving – Integrate Rich Media
  • 33. Ad serving
    Offer rich media formats
    Integrate advertising with ad serving platform, Mpression
    Targeting, optimization, performance and engagement
    End to end mobile advertising solutions
    Augmented Reality & Location Based
  • 34. The Roadmap
    Mobile Web – Optimising to 8,000 Handsets
    iPhone application
    AUGUST 2010
    Social media integration – iPhone apps
    Location based functionality – iPhone apps
    SEPTEMBER 2010
    Android Applications
    J2ME Applications
    Blackberry Applications
    DECEMBER 2010
  • 35. Demo Sites – Text keyword to 0417 267 244
    Text Kia
    Text Juicy
    Text Embrace or Scan
    Text Lexus
    or Scan
    Text Rimmel
  • 36. One strategy, One solution
  • 37. One strategy, One solution
    More Information?
    Email Address:
    Address details:
    Mobile EmbraceLevel 10, 100 William St,East Sydney NSW 2010 Australia
    Phone :
    Call us on 02 9380 8071OR Text name and company to 0400 942 533