Kilrush Launch

Kilrush Launch August 2010

Agenda
Introducing Mobile Embrace
The Mobile Landscape
Mobile Publishing
Kilrush
Roadmap
Q & A

B2B
D2C
Production
RingRing Studios
In house mobile content production and global licensing and distribution
Mobile Embrace
Business to business services leveraging MobileActive’s core infrastructure
MER (Mobile Entertainment Retail)
Direct to consumer sales, marketing and distribution

The Team
Chris Thorpe – CEO - 15 years experience founding and managing some of Australia’s largest Premium Rate businesses, consistently innovating at the leading edge of technology whilst leveraging an extensive local and International network
Neil Wiles – MD - 2008 ADMA Mobile Marketer of the year, listed by B&T Digital as one of the 40 Biggest Players of Australia's Digital Age. He sits on the Mobile Premium Services Industry review committee and is one of four members that constituted the MPS working group responsible for the development of the Mobile Premium Services Code.
Allan Robertson – COO - 15 years at Australia's leading telecommunications companies Optus (12yrs) and Telstra (3yrs). Involved in bringing to market Australia’s most successful and first true MVNO, Virgin Mobile. He also developed the commercial and technical infrastructure that underpinned the launch of Optus' mobile content portal, Optus Zoo.

The Team
Venessa Hunt – BDM - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
David Hayes – BDM - 20+ years in Telecommunications, Founder of IDS, Winner of various MMA Awards, Finalist 2008 ADMA Mobile Marketer of the Year
Peter Birch - 15 years working for ITV in the UK as Head of Interactive. Launched ITV’s cross platform interactive TV and enhanced TV services. Last 4 years in Australia spent at MCN heading integration for mobile and online into the broadcast sales teams and Head of Digital at Network Ten.

Fastest Changing Environment

Who is MIG?
MIG is the UK’s leading mobile communications group
160 employees based in London and Cape Town
Award winning technology platforms
Named as the fastest growing privately owned
technology company in the UK Sept 2008
Ranked No.1 in The Sunday Times Microsoft TechTrack 100 Sept 2008
Best in class applications for mobile web and application publishing, Mobile ad serving and Mobile messaging and promotions

Why MIG?
Operators
Publisher
Media
Brands

The Mobile Landscape

Mobile Web Trends
Today there is an average of
6.5 times the mobile web usage, globally, compared to 2 years ago
* AdMob May 2010 Mobile Metrics Report

Mobile Web Trends
By 2013, mobile phones will overtake PCs as the most common Web access device worldwide ~ Gartner 2010

Web Usage by Handset
65% of mobile traffic to your site may not be on an iPhone….
Are you neglecting your audience?
* AdMob May 2010 Mobile Metrics Report

Mobile Facts
Mobile Commerce
to grow to $119b
by 2015*ABI Research
The next generation will be using their phones to shop
51% of consumers used their mobile phones for in-store activities
Mobile search optismises for mobile sites and apps . If you don’t have a mobile site,
you may not come up in search
eBay
iPhone app has had phenomenal success generating
$400m in sales last year.
Including a $350,000 Lamborghini
*Motorola
By 2014 mobile couponswill be worth $6billion in redemption value
*Juniper
Social Networks
are mobile! In the UK 47% of all mobile web traffic is Facebook
21% of Australians visit websites on their mobile phone at least once a day
*Australian Mobile Phone Lifestyle Index

o
It seems complicated

Summary of Landscape
Mobile web is exploding
Device capabilities drive usage
Every business wants an app
Every business knows they need to be in mobile but many feel mobile is complicated and too hard
So how do businesses engage ALLtheir audience and not just a few?

What's the answer?
Simplify Mobile!
ONE MOBILE STRATEGY,
ONE SOLUTION

What is ?
The Next Generation in Mobile Publishing….

Kilrush Mobile Web
Mobile internet publishing platform allows you to design, build and manage services specifically for mobile handsets. Rendering mobile sites to over 8,000 handsets for the best possible customer experience.
Kilrush Application Studio
Designed to be efficient and easy to use, by non-technical designers as well as developers, the Application Studio allows you to build iPhone, Android and Blackberry applications all from one interface.

Features
Drag and drop interface
Secure web hosting environment
Integrated ad-serving
Mcommerce solutions
Flexible form design and data capture
Simple feed integration – RSS and XML
Rendering to 8,000 handsets
Social media integration
QR codes and push SMS integration

Benefits
Save multiple content handling
Save time and Save money
A customised experience for your audience
Don’t let your customers go to a competitor!

Who is using it?

Who is using it?
Bauer Media
Objective
Efficient publishing to mobile
Keep updated and relevant
Enhance user experience
Solution
FHM, Empire and Heat properties
Integration of Kilrush with Bauer web CMS and content broker system
Result
Industry leading solution
Content updated in-sync with websites

Who is using it?
Vodafone My Page
Objective
Vodafone wanted to offer its customer a more personalised mobile web experience.
Solution
My Page enables users to choose who they get their content from i.e. News from BBC or sports results from Sky Sports.
MIG deployed the Kilrush platform into Vodafone to run this service and in background uses personalisation techniques to track user behavior.
Result
Vodafone can promote content and services that are relevant to the user.

Who is using it?
ITV
Objective
ITV’s brief was to rationalise its mobile team into one digital team and manage the mobile services from within the ITV.com business unit, hence needing a more efficient way to publish content.
Solution
The Kilrush platform has been deployed into ITV to host all of the broadcasters mobile services supporting its key shows from Britain’s Got Talent to the FA Cup.
Result
The Kilrush team achieved an entire swap out of existing ITV mobile services including new site design and build in 60 days. It is launching new services with ITV in a regular basis.

4 Golden Rules?
Forget the tech – focus on what your audience wants
One mobile strategy – to be part of your overall strategy
Market your product – pointless if no-one knows about it
Commercialise your properties – why not?

Marketing and Commercialisation
MARKETING YOUR SITE
Push SMS – make your other media accountable
QR Codes – add to other mediums to give measurement
Search Advertising
Mobile Advertising
COMMERCIALISATION USING KILRUSH
Lead Generation - Click to Call/SMS
M-commerce – Credit Card, PayPal, PSMS
Ad-serving – Integrate Rich Media

Ad serving
Offer rich media formats
Integrate advertising with ad serving platform, Mpression
Targeting, optimization, performance and engagement
End to end mobile advertising solutions
Overlay
Expandable
Augmented Reality & Location Based
Video

The Roadmap
NOW
Mobile Web – Optimising to 8,000 Handsets
iPhone application
AUGUST 2010
Social media integration – iPhone apps
Location based functionality – iPhone apps
SEPTEMBER 2010
Android Applications
J2ME Applications
Blackberry Applications
DECEMBER 2010
iPad
HTML5

Demo Sites – Text keyword to 0417 267 244
Text Kia
Text Juicy
Text Embrace or Scan
Text Lexus
Text
3D
or Scan
Text Rimmel

One strategy, One solution

One strategy, One solution
More Information?
Email Address:
info@mobileembrace.com
Address details:
Mobile EmbraceLevel 10, 100 William St,East Sydney NSW 2010 Australia
Phone :
Call us on 02 9380 8071OR Text name and company to 0400 942 533
Twitter:
@mobileembrace
@venessahunt

Kilrush Launch

by Venessa on Aug 19, 2010

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Kilrush Launch — Presentation Transcript