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Kilrush Launch



Friday 20th August 2010, we launched Kilrush in Australia.

Friday 20th August 2010, we launched Kilrush in Australia.



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    Kilrush Launch Kilrush Launch Presentation Transcript

    • Kilrush Launch August 2010
    • Agenda
      Introducing Mobile Embrace
      The Mobile Landscape
      Mobile Publishing
      Q & A
    • B2B
      RingRing Studios
      In house mobile content production and global licensing and distribution
      Mobile Embrace
      Business to business services leveraging MobileActive’s core infrastructure
      MER (Mobile Entertainment Retail)
      Direct to consumer sales, marketing and distribution
    • The Team
      Chris Thorpe – CEO - 15 years experience founding and managing some of Australia’s largest Premium Rate businesses, consistently innovating at the leading edge of technology whilst leveraging an extensive local and International network
      Neil Wiles – MD - 2008 ADMA Mobile Marketer of the year, listed by B&T Digital as one of the 40 Biggest Players of Australia's Digital Age. He sits on the Mobile Premium Services Industry review committee and is one of four members that constituted the MPS working group responsible for the development of the Mobile Premium Services Code.
      Allan Robertson – COO - 15 years at Australia's leading telecommunications companies Optus (12yrs) and Telstra (3yrs). Involved in bringing to market Australia’s most successful and first true MVNO, Virgin Mobile. He also developed the commercial and technical infrastructure that underpinned the launch of Optus' mobile content portal, Optus Zoo. 
    • The Team
      Venessa Hunt – BDM - Working with Australia’s largest brands over the last 5 years in public relations, advertising and promotions. Well known in social media and new media circles.
      David Hayes – BDM - 20+ years in Telecommunications, Founder of IDS, Winner of various MMA Awards, Finalist 2008 ADMA Mobile Marketer of the Year
      Peter Birch - 15 years working for ITV in the UK as Head of Interactive. Launched ITV’s cross platform interactive TV and enhanced TV services. Last 4 years in Australia spent at MCN heading integration for mobile and online into the broadcast sales teams and Head of Digital at Network Ten.
    • Fastest Changing Environment
    • Who is MIG?
      • MIG is the UK’s leading mobile communications group
      • 160 employees based in London and Cape Town
      • Award winning technology platforms
      • Named as the fastest growing privately owned
      technology company in the UK Sept 2008
      • Ranked No.1 in The Sunday Times Microsoft TechTrack 100 Sept 2008
      • Best in class applications for mobile web and application publishing, Mobile ad serving and Mobile messaging and promotions
    • Why MIG?
    • The Mobile Landscape
    • Mobile Web Trends
      Today there is an average of
      6.5 times the mobile web usage, globally, compared to 2 years ago
      * AdMob May 2010 Mobile Metrics Report
    • Mobile Web Trends
      By 2013, mobile phones will overtake PCs as the most common Web access device worldwide ~ Gartner 2010
    • Web Usage by Handset
      65% of mobile traffic to your site may not be on an iPhone….
      Are you neglecting your audience?
      * AdMob May 2010 Mobile Metrics Report
    • Mobile Facts
      Mobile Commerce
      to grow to $119b
      by 2015*ABI Research
      The next generation will be using their phones to shop
      51% of consumers used their mobile phones for in-store activities
      Mobile search optismises for mobile sites and apps . If you don’t have a mobile site,
      you may not come up in search
      iPhone app has had phenomenal success generating
      $400m in sales last year.
      Including a $350,000 Lamborghini
      By 2014 mobile couponswill be worth $6billion in redemption value
      Social Networks
      are mobile! In the UK 47% of all mobile web traffic is Facebook
      21% of Australians visit websites on their mobile phone at least once a day
      *Australian Mobile Phone Lifestyle Index
    • o
      It seems complicated
    • Summary of Landscape
      Mobile web is exploding
      Device capabilities drive usage
      Every business wants an app
      Every business knows they need to be in mobile but many feel mobile is complicated and too hard
      So how do businesses engage ALLtheir audience and not just a few?
    • What's the answer?
      Simplify Mobile!
    • What is ?
      The Next Generation in Mobile Publishing….
    • Kilrush Mobile Web
      Mobile internet publishing platform allows you to design, build and manage services specifically for mobile handsets. Rendering mobile sites to over 8,000 handsets for the best possible customer experience.
      Kilrush Application Studio
      Designed to be efficient and easy to use, by non-technical designers as well as developers, the Application Studio allows you to build iPhone, Android and Blackberry applications all from one interface.
    • Features
      Drag and drop interface
      Secure web hosting environment
      Integrated ad-serving
      Mcommerce solutions
      Flexible form design and data capture
      Simple feed integration – RSS and XML
      Rendering to 8,000 handsets
      Social media integration
      QR codes and push SMS integration
    • Benefits
      Save multiple content handling
      Save time and Save money
      A customised experience for your audience
      Don’t let your customers go to a competitor!
    • Who is using it?
    • Who is using it?
      Bauer Media
      Efficient publishing to mobile
      Keep updated and relevant
      Enhance user experience
      FHM, Empire and Heat properties
      Integration of Kilrush with Bauer web CMS and content broker system
      Industry leading solution
      Content updated in-sync with websites
    • Who is using it?
      Vodafone My Page
      Vodafone wanted to offer its customer a more personalised mobile web experience.
      My Page enables users to choose who they get their content from i.e. News from BBC or sports results from Sky Sports.
      MIG deployed the Kilrush platform into Vodafone to run this service and in background uses personalisation techniques to track user behavior.
      Vodafone can promote content and services that are relevant to the user.
    • Who is using it?
      ITV’s brief was to rationalise its mobile team into one digital team and manage the mobile services from within the ITV.com business unit, hence needing a more efficient way to publish content.
      The Kilrush platform has been deployed into ITV to host all of the broadcasters mobile services supporting its key shows from Britain’s Got Talent to the FA Cup.
      The Kilrush team achieved an entire swap out of existing ITV mobile services including new site design and build in 60 days. It is launching new services with ITV in a regular basis.
    • 4 Golden Rules?
      Forget the tech – focus on what your audience wants
      One mobile strategy – to be part of your overall strategy
      Market your product – pointless if no-one knows about it
      Commercialise your properties – why not?
    • Marketing and Commercialisation
      Push SMS – make your other media accountable
      QR Codes – add to other mediums to give measurement
      Search Advertising
      Mobile Advertising
      Lead Generation - Click to Call/SMS
      M-commerce – Credit Card, PayPal, PSMS
      Ad-serving – Integrate Rich Media
    • Ad serving
      Offer rich media formats
      Integrate advertising with ad serving platform, Mpression
      Targeting, optimization, performance and engagement
      End to end mobile advertising solutions
      Augmented Reality & Location Based
    • The Roadmap
      Mobile Web – Optimising to 8,000 Handsets
      iPhone application
      AUGUST 2010
      Social media integration – iPhone apps
      Location based functionality – iPhone apps
      SEPTEMBER 2010
      Android Applications
      J2ME Applications
      Blackberry Applications
      DECEMBER 2010
    • Demo Sites – Text keyword to 0417 267 244
      Text Kia
      Text Juicy
      Text Embrace or Scan
      Text Lexus
      or Scan
      Text Rimmel
    • One strategy, One solution
    • One strategy, One solution
      More Information?
      Email Address:
      Address details:
      Mobile EmbraceLevel 10, 100 William St,East Sydney NSW 2010 Australia
      Phone :
      Call us on 02 9380 8071OR Text name and company to 0400 942 533