Zeebox - Mobile Creatives - Second Screen

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Zeebox presentation slides from the Mobile Creatives meetup on the 12th of June 2013

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Zeebox - Mobile Creatives - Second Screen

  1. 1. June 2013Mobile Creatives
  2. 2. 2 | zeebox @ Pinewood studiosMultitasking is on the rise – and TV viewing is one of its key areas2 | © zeebox Ltd77%TV is watched with devices77% of the time viewerswatch TV with another device34% 49%Which devices?34% with a PC/laptop,49% with a smartphone
  3. 3. 3 | zeebox @ Pinewood studiosMulti-screening has the power to change TV profoundly3 | © zeebox Ltd1. CreativelyBreak free from uni-directionalprogramming; Enhance thelinear schedule2. CommerciallyCut the funnel from stimulus topurchase or brand engagementdown to zero
  4. 4. 4 | zeebox @ Pinewood studiosWhat do people want from a complementary second screen TVexperience?4 | © zeebox Ltdzeebox is much more than aTV guide and remote control1.  Discovery: help choose what to watch & control the TV2.  Social: connect & share with friends3.  Information: dive deeper into whatever is on screen4.  Participation: interactivity, extra content, 2-way TV5.  Shopping: convert TV stimuli into frictionless buyszeebox aggregates the 5 consumer wantsof the second screen in one place
  5. 5. 5 | zeebox @ Pinewood studioszeebox was created to deliver all the key user wants for the 2nd screen,and to merge them through the knowledge of context…pulls together matchingdigital content & services…zeebox analyses live TVto understand the contextof what’s on air……and augments every TV showsecond-by-second with relevantexperiencesWhich friends are watching?What are people saying?Who plays Sherlock?Where can I buy the T-shirt?5 | © zeebox Ltd
  6. 6. TV guide
  7. 7. 7 | zeebox @ Pinewood studios7 | © zeebox LtdTV show
  8. 8. 8 | zeebox @ Pinewood studios8 | © zeebox LtdTV Rooms
  9. 9. 9 | zeebox @ Pinewood studios9 | © zeebox LtdTV Rooms
  10. 10. 10 | zeebox @ Pinewood studios10 | © zeebox LtdTV Rooms
  11. 11. 11 | zeebox @ Pinewood studiosOur broadcast partners are using the zeebox toolkit to great effect inengaging audiences and creating new kinds of TV experiences11 | © zeebox LtdShow Engagement % by MinuteFirst Screen Calls to Action to enhance theshow experience……with “Feedback loop’ showingviewers the results of their action(social chat, vote, poll or game).. …leading to exceptional audience engagement
  12. 12. 12 | zeebox @ Pinewood studios12 | © zeebox Ltd
  13. 13. 13 | zeebox @ Pinewood studios13 | © zeebox LtdThe VoiceNBCPlay-alongLive talent chat
  14. 14. 14 | © zeebox LtdSuper BowlCBS
  15. 15. 15 | zeebox @ Pinewood studios15 | © zeebox LtdEurovisionSong ContestInteractive scoreboard
  16. 16. 16 | zeebox @ Pinewood studios16 | © zeebox LtdThe Apprentice Play-alongPlayalong prediction game
  17. 17. Thank you!

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