Mobile Convention Amsterdam - PayPal - Eelco van Wijk

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Presentatie van PayPal tijdens Mobile Convention Amsterdam 2011.

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Mobile Convention Amsterdam - PayPal - Eelco van Wijk

  1. 1. m-Commerce is here, now!Eelco van Wijk, Head of Merchant Services, PayPal Benelux4/19/2011 € $ £
  2. 2. PayPal represents 18 % of global e-commerce224 millions accounts worldwide 110 Incl. 67 millions in Europe 2 26 3 12 10 2010 Key figures Created in 1998, part of since 2002 5 $92B in total payment volume (+28%) $3B in stored value (PayPal balance) spent 3every 2 weeks Bank License in Europe 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 2
  3. 3. How PayPal works Credit Card Direct Debit Bank transfer Bank Transfer PayPal Balance Local scheme 2 Withdrawing methods $ $ PayPal Balance Buyer account Seller account Funding method 1 3 1 Buyer pays with PayPal – as easy as sending an e-mail 2 PayPal credits the amount 3 Seller sends the shipment / delivers the good or service 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 3 3
  4. 4. m-Commerce is here, now TRENDS NEW OPPORTUNITIES  224 million total accounts worldwide  available in 190• Rakuten (Japan) sales already markets 20% via mobile2  supports payments • m-Commerce to represent in 24 currencies 20% of e-commerce by 20151• eBay $2bn m-Commerce in 2010 (vs $600m in 2009) • Mobile devices will „close the loop„ by getting customers• PayPal 2011 mobile forecast: back into the stores $2bn (vs $750m in 2010) 1) ABI Reserach; 2) Morgan Stanley 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 4
  5. 5. Shopping is the fastest growing usage area on mobile in EU 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 5
  6. 6. 24% of iPhone users already buy on mobile today “Which of the following activities do you do on a mobile phone at least monthly? Receive SMS alerts 41% 61% Send/receive MMS (picture messaging) 55% 33% Send/receive Instant messages (e.g. MSN) 46% 19% Check news/sports/weather 62% 17% Taking/recording video 28% 16% Look up directions or maps 58% 14% Download applications 63% 13% Send/receive work email 33% 10% 14% iPhone Enter a contest or vote via SMS 8% Average Watch mobile video/TV 35% 8% Check flight, bus or train status 30% 7% Check financial accounts 31% 7% Research products for purchase 38% 6% Receive coupons/promotions 15% 5% Make video calls 9% 4% Purchase products 24% 4% None of these 4% 32% Base: 13, 504 European online consumers aged 16+ Source: Forrester, European Technographics® Online Consumer Technology Survey, Q4 2010 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 6
  7. 7. If EU follows US trends, m-Commerce will doublem-Commerce adoption in US twice as high as in Europe, and still growing… 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 7
  8. 8. Is European e-Commerce markt ready for the mobile channel? WEBSHOPS are SMARTPHONE ADOPTION implementing now no longer a barrier • 52% (!) of devices sales in EU in Q4 • 41% of top 200 PayPal merchants 2010 were smartphones expect to have an m-Commerce proposition EOY • Demand for Mobile Payments huge e-COMM FACILITATORS Verticals: are live or close to it • Highest m-Commerce engagement: • Fresh food delivery • All large EU PSP‟s integrating PayPal • Cinema, Concert & Event Mobile, or already live. i.e. Ogone tickets • Flight tickets • Postcards & flowers • Fashion • Digital goods & gaming • Bottom of the interest curve: • Most shopping carts • Tour operators explore mobile, Magento • White goods & household appliances leading way with “instant app” 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 8
  9. 9. m-Commerce will evolve into new areas Apps Remote commerce Online2offlineGlobal Mobile Apps Revenues ($B) 29.0 19.0 11.8 6.8 •Portion of $700B+ e- • Mobile driving store Commerce migrating to m- traffic with deals Commerce • Mobile key enabler for2010 2011 2012 2013 •LBS, time sensitive sales & redemption ubiquity create incremental • Estimated $1TGartner sales opportunities opportunity •eBay sold $2B+ in 2010 •Japan showing the way 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 9
  10. 10. Mobile will revolutionize (highstreet) retail Search and decide Pay: when and where Experience the best it is convenient post shopping journeyProduct reviews, prices,in-store availability Wallet Real time Receipt, CRM notification Red Laser Store Offers Contactlesscheck-in & Loyalty Self Checkout 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 10
  11. 11. Japan showing the way in “Blurring the line” 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 11
  12. 12. How does PayPal act in this new world? 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 12 12
  13. 13. Open Platform lets developers embed at will Pay with remote control on Philips & Chained payments for Dutch Samsung connected TV‟s charity org SOS Kinderdorpen Social Commerce startups 1-click payment for paid content 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 13 13
  14. 14. A separate payment method for every single use case? THEORY REALITY 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 14
  15. 15. PayPal Mobile today & tomorrow From a smartphone …to a multichannel application… Wallet 5m consumers engagedApps available on iPhone, Android, RIM All that you have in your leatherKey Features: Send/Request Money, Check wallet: Cash, payments cards, loyalty balance/History, Bank Transfer, Split Check, Charity Donation, Mobile Check Capture, Local cards, receipts 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 15
  16. 16. From a mobile solution, to a „Wallet in the Cloud‟ From m-commerce… …to any connected devices 500+ merchants live Android & Navigation other tablets ParkingCheck Log Review Complete out inAvailable on iPhone, Android, iPad, more in Q2In-app, mobile web, APIKey Features: Pay, Guest, Subscription, Pre- Kiosk approved, Auto-redirect Samsung & Philips TV POS: Bling Nation, California 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 16
  17. 17. But, today is about Mobile… ..and taking away the hurdles in mobile payments is a key factor for succesfull m-Commerce models 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 17
  18. 18. Taking away the m-commerce hurdlesUser experience • Consumers have less patience on mobile devices. Experience has to be better than the web FAST • Users are not willing to fill forms on a mobile device for billing and shipping information CONVENIENT • Entering credit card info on a phone still a hassleTrust & security perception • Mobile is like the web: open to fraudsters and SECURE attacks • Consumers perception is at risk when requesting to enter financial info into an unknown TRUSTWORTHY environment 4/19/2011 4/21/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 18
  19. 19. How PayPal addresses need for speed & convenience LOGIN REVIEW Expands to list Expands to change purchase details funding source Expands to change shipping address Log In using email and password or phone and pin Login Review 4/19/2011 4/21/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 19
  20. 20. Successful m-Commerce example 1: Pathe Cinema‟s in NLProposition:• See all listings, trailers• Select your movie,cinema & time• Pay• Get QR-code as ticketAdvantages:• Buy ticket anyplace,anytime• No more waiting in line• Show up last minute 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 20
  21. 21. Successful m-Commerce examples 2 & 3: eBay & NikeConsumersasked for buyingfunctionality inthe appTime sensitivecomponentcrucial forauction model 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 21
  22. 22. What m-Commerce track should your company choose?1. Don‟t wait too long… * learn now * cherish your most engaged & innovative users * beat your competitor2. Phone is the new e-mail * start collecting customer mobile data now3. App vs Mobile webshop? * Go for result, not for ubiquity: iPhone & Android cover > 90% of usage * Mobile engagement rules: mobile app > mobile web4. Think how mobile channel differs from PC * Lot of focus on Location Based * „Always On‟ & „Always Close‟ opportunities undervalued 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 22
  23. 23. CONCLUDING…1.M-Commerce is here, now2.Think before you start… but don‟t think for too long3.The lines are blurring, build for openness4.Guarantee a fast, convenient & secure user experience 4/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 23
  24. 24. www.x.com www.paypal.com4/19/2011 THANK YOU € $ £
  25. 25. PAYPAL MOBILE CONFIDENTIAL AND 254/19/2011 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 25 PROPRIETARY

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