mCommerce as a new sales channel –Facts for success and best practicesMobile Convention 2011, AmsterdamSteffen Schlimmer, ...
Take advantage of the world‘s best mobile development andpublishing platform    Founded in 2000 in Germany    Active in ...
Hundreds of businesses go mobile with Netbiscuits    Content & Media          Web, Commerce,         Marketing, Web,      ...
Publishing, Media, TV© 2010 Netbiscuits GmbH   Date 21/10/10   Slide 4
Retail, Commerce & Travel© 2010 Netbiscuits GmbH     Date 21/10/10   Slide 5
Mobile Market        Trends and Developments© 2010 Netbiscuits GmbH           16.04.2011   Folie 6
The Mobile Web Landscape• mCommerce is now a reality. eBay reports that "nearly $2 billion of the $53  billion in merchand...
Mobile is a Mass Market but also a Mess MarketFragmentation everywhere!!!                                                 ...
Dont Believe the HypeGlobal Smartphone Share by OS, November 2010                                                        W...
Global Device StatisticsMai 2009 – November 2010© 2010 Netbiscuits GmbH    Date 21/10/10   Slide 10
Rich UI Features      eBay uses Netbiscuits’                                   Apps are now vital                         ...
How HTML5 fits into the mobile picture© Netbiscuits GmbH 2011      April 16, 2011   12
HTML5 For All ?So HTML5 will work on all devices, right?• HTML5 provides limited                   210                    ...
HTML 5HTML 5 Support of Top Devices in Germany © 2010 Netbiscuits GmbH               Date 21/10/10   Slide 14
Mobile Sites vs AppsThe on-going debate   “When discussing traffic numbers on a device basis, I think it’s   important to ...
Hybrid App ApproachWeb + Apps = Maximum Mobile Reach                              • Mobile Hybrid Apps integrate mobile   ...
Best Practices        eBay & Hotel.info© 2010 Netbiscuits GmbH     16.04.2011   Folie 17
Netbiscuits & eBayeBay Mobile                               With $2 billion of revenues coming through mobile, its clear e...
Netbiscuits & hotel.infoHotel.de / Hotel.info                                64% of the reservations via hotel.de         ...
Mobile Device ReportAvailable Now                               Our latest device report is now available.                ...
Thank You & Please visit us at Booth 7!           Steffen Schlimmer           s.schlimmer@netbiscuits.com© Netbiscuits Gmb...
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Mobile Convention Amsterdam - Netbiscuits - Steffen Schlimmer

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Presentation of Netbiscuits (Steffen Schlimmer) during Mobile Convention Amsterdam.

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Mobile Convention Amsterdam - Netbiscuits - Steffen Schlimmer

  1. 1. mCommerce as a new sales channel –Facts for success and best practicesMobile Convention 2011, AmsterdamSteffen Schlimmer, Senior Sales Manager EMEA, Netbiscuits
  2. 2. Take advantage of the world‘s best mobile development andpublishing platform  Founded in 2000 in Germany  Active in 50+ countries with 100+ employees and offices in the US, Germany, UK , Australia and Singapore  Every month we deliver:  Over 8 billion mobile page impressions  More than 73m mobile videos  And weve helped build 10,000+ mobile sites  Global network of 75 solution & platform partners 2  Awarded “Technology Fast 50” in 2009 and 2010 by Deloitte © 2011 Netbiscuits GmbH 4/16/2011 Slide 2
  3. 3. Hundreds of businesses go mobile with Netbiscuits Content & Media Web, Commerce, Marketing, Web, Advertisers Software Vendors Publishers, Carriers Internet Service Prov. Mobile Agencies Payment Providers Application Developers Consumer & Industry Brands © 2010 Netbiscuits GmbH 16.04.2011 Folie 3
  4. 4. Publishing, Media, TV© 2010 Netbiscuits GmbH Date 21/10/10 Slide 4
  5. 5. Retail, Commerce & Travel© 2010 Netbiscuits GmbH Date 21/10/10 Slide 5
  6. 6. Mobile Market Trends and Developments© 2010 Netbiscuits GmbH 16.04.2011 Folie 6
  7. 7. The Mobile Web Landscape• mCommerce is now a reality. eBay reports that "nearly $2 billion of the $53 billion in merchandise transactions took place via mobile (2010)".• Fragmentation across operating systems and devices is growing exponentially. It’s here to stay, we have to live with it.• Multiple operating systems, browsers, screens, phones, devices and app stores.• Mobile Web: Betting long on mobile Web. Mobile sites are a requirement, while applications will remain a preference.© Netbiscuits GmbH 2011 April 16, 2011 7
  8. 8. Mobile is a Mass Market but also a Mess MarketFragmentation everywhere!!! Technology Distribution/Delivery Contents © 2010 Netbiscuits GmbH Date 21/10/10 Slide 8
  9. 9. Dont Believe the HypeGlobal Smartphone Share by OS, November 2010 Windows Mobile; WebOS; 0.83% 3.51% bada; RIM OS; 11.78% 1.38% PalmOS; 0.28%  3000 different devices are "active" on Netbiscuits each day Symbian; 16.47% Windows Phone; 0.10%  Long-Tail vs. Short Tail. Only a few top selling devices dominate traffic on mobile sites  Android rises while iPhone loses market share  Netbiscuits global devices stats prove that besides the dominating few, thousands of other mobile devices from many different manufacturers are used for accessing the web today iOS; 42.46%  eBay reports 50% traffic from Apple/RIM/Android and 50% from all other devices Android; 23.19% Source: Netbiscuits Mobile Internet Device Report© Netbiscuits GmbH 2011 April 16, 2011 9
  10. 10. Global Device StatisticsMai 2009 – November 2010© 2010 Netbiscuits GmbH Date 21/10/10 Slide 10
  11. 11. Rich UI Features eBay uses Netbiscuits’ Apps are now vital Using Netbiscuits, Wall platform to support their for many strategies. Street Online uses key global mobile sites. Netbiscuits enables features such as pre- Utilising rich UI features the creation of loaded tabs. including the Gallery hybrid apps. Biscuit.© Netbiscuits GmbH 2011 April 16, 2011 11
  12. 12. How HTML5 fits into the mobile picture© Netbiscuits GmbH 2011 April 16, 2011 12
  13. 13. HTML5 For All ?So HTML5 will work on all devices, right?• HTML5 provides limited 210 208 mobile support, even on 205 Apple, Android and BlackBerry devices 200 195• HTML5 does not really bring 185 190 any new features to the market, it simply enables a 185 176 different way of doing things 180 175• HTML5 does not necessarily 170 enable features or advantages 165 across all platforms, it‟s a “standard in motion” that is 160 implemented differently on many platforms iOS 4 Android 2.2 BlackBerry OS 6• Mobile sites must still be HTML 5 support by platform - Based on 300 Tested developed and rendered to Attributes ensure best experience across iOS 4 185/300 Android 2.2 176/300 BlackBerry 6 devices and platforms 208/300 April 16, 2011 © Netbiscuits GmbH with Conducted 2011 html5test.com 13
  14. 14. HTML 5HTML 5 Support of Top Devices in Germany © 2010 Netbiscuits GmbH Date 21/10/10 Slide 14
  15. 15. Mobile Sites vs AppsThe on-going debate “When discussing traffic numbers on a device basis, I think it’s important to note that we’ve actively diverted millions of users from our mobile website m.ebay.com to our iPhone, Android and BlackBerry apps. However, despite us proactively diverting traffic, mobile web revenue growth is increasing at the same pace as our mobile app business. Therefore, it is important to have a mobile strategy that includes both mobile sites and apps.” Han-Shen Yuan Director Platform Business Solutions and Mobile Engineering for eBay Inc October 2010. © Netbiscuits GmbH 2011 April 16, 2011 15
  16. 16. Hybrid App ApproachWeb + Apps = Maximum Mobile Reach • Mobile Hybrid Apps integrate mobile optimized websites into Native Apps • Available for all major OS such as iPhone, WP7, Android, Symbian, Blackberry and Bada • Possible to enhance features of apps by interfacing with mobile device sensors • Touch optimized mobile sites wrapped as an app • Save cost: One code base to publish and maintain your mobile web and app environments April 16, 2011 © Netbiscuits GmbH 2011 16
  17. 17. Best Practices eBay & Hotel.info© 2010 Netbiscuits GmbH 16.04.2011 Folie 17
  18. 18. Netbiscuits & eBayeBay Mobile With $2 billion of revenues coming through mobile, its clear eBay needs a reliable, scalable and secure mobile partner. eBay need to ensure that no matter what device accesses their site the experience is always the best available„ (50% of all bids are done by feature phones). Netbiscuits device database is constantly updated to ensure it knows how to handle every device around the world. Netbiscuits delivers eBay mobile in over 65 countries. Key Features • eBay search • My eBay • Auctions and bids • Best deals gallery • SMS alerts Visit: m.ebay.com April 16, 2011 © Netbiscuits GmbH 2011 18
  19. 19. Netbiscuits & hotel.infoHotel.de / Hotel.info 64% of the reservations via hotel.de are on the same day like the journey. Growth per year of 380% Growth from Q4/10 to Q1/11 63 % Very low cancellation rates 5% of all booking are via mobile • January 2010: m.hotel.de & m.hotel.info • January 2011: iPhone App • April 2011: Windows Phone 7 App • July 2011: Netbiscuits Hybrid-Apps for Android, Blackberry, etc. • August 2011: iPad App • Visit: m.hotel.info April 16, 2011 © Netbiscuits GmbH 2011 19
  20. 20. Mobile Device ReportAvailable Now Our latest device report is now available. • The report includes: – Global Device Statistics – Regional Device Statistics – Device Statistics by Market – In-depth HTML5 Device Support Statistics • Download your free copy now at www.netbiscuits.com or stop by at our booth, Nr. 7, with your business card! April 16, 2011 © Netbiscuits GmbH 2011 20
  21. 21. Thank You & Please visit us at Booth 7! Steffen Schlimmer s.schlimmer@netbiscuits.com© Netbiscuits GmbH 2011 April 16, 2011 21

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