Text
Branding on mobile
Digital
Communication
Products
April 19, 2011 Jeroen de Bakker - @jeroedeb
DATE AUTHOR
A presentat...
Text
Television gave advertisers an
entrance into people’s homes
Introduction
Branding on mobile “There is something about...
Text
Television gave advertisers an
entrance into people’s homes
Mobile gives entrance into
people’s lives
Introduction
Br...
Text
Pre-digital
Interruption
Image manipulation
Saying things at people
Intangible value
Perception
Brand building
Post-d...
TextOwned media
Content you create or control to
engage with consumers
Building and strengthening
relationships is the ult...
TextOwned media
Relationships begin with mutual
interests and consumer relevance
Focusing on the context choice
and the va...
TextAmstel Teamlink - demo video
Branding on mobile http://youtu.be/G4MNHKtqXBk
SOURCEMOBILE CONVENTION AMSTERDAM 2011
TextAmstel Teamlink
The brand becomes part of own
social environment and meets
context-specific needs and fields
of intere...
TextMobile app
Branding on mobile
MOBILE CONVENTION AMSTERDAM 2011
TextMobile app
Produced by M2Mobi
Additional fun(ctionalities)
20.000 users
Winner Sport App Awards 2011
Branding on mobil...
TextBrand effects
New drivers for engagement and
brand relationships
Usefulness
User experience
Involvement
Branding on mo...
Thank you for your
attention
All rights reserved © 2011
LAB1111
Digital
Communication
Products
Jeroen de Bakker - @jeroede...
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Mobile Convention Amsterdam - Lab1111 - Jeroen de Bakker

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Mobile Convention Amsterdam - Lab1111 - Jeroen de Bakker

  1. 1. Text Branding on mobile Digital Communication Products April 19, 2011 Jeroen de Bakker - @jeroedeb DATE AUTHOR A presentation about pre- and post-digital brand building, owned media, relationships and brand effects
  2. 2. Text Television gave advertisers an entrance into people’s homes Introduction Branding on mobile “There is something about mobile” - Slideshare SOURCEMOBILE CONVENTION AMSTERDAM 2011
  3. 3. Text Television gave advertisers an entrance into people’s homes Mobile gives entrance into people’s lives Introduction Branding on mobile “There is something about mobile” - Slideshare SOURCEMOBILE CONVENTION AMSTERDAM 2011
  4. 4. Text Pre-digital Interruption Image manipulation Saying things at people Intangible value Perception Brand building Post-digital Participation Value creation Doing things for people Tangible value Behavior Branding on mobile “The brief in de post-digital age” - Gareth Kay SOURCEMOBILE CONVENTION AMSTERDAM 2011
  5. 5. TextOwned media Content you create or control to engage with consumers Building and strengthening relationships is the ultimate goal Branding on mobile MOBILE CONVENTION AMSTERDAM 2011
  6. 6. TextOwned media Relationships begin with mutual interests and consumer relevance Focusing on the context choice and the value offer Branding on mobile “Brand Programming” - Slideshare SOURCEMOBILE CONVENTION AMSTERDAM 2011
  7. 7. TextAmstel Teamlink - demo video Branding on mobile http://youtu.be/G4MNHKtqXBk SOURCEMOBILE CONVENTION AMSTERDAM 2011
  8. 8. TextAmstel Teamlink The brand becomes part of own social environment and meets context-specific needs and fields of interest Branding on mobile “Brand Programming” - Slideshare SOURCEMOBILE CONVENTION AMSTERDAM 2011
  9. 9. TextMobile app Branding on mobile MOBILE CONVENTION AMSTERDAM 2011
  10. 10. TextMobile app Produced by M2Mobi Additional fun(ctionalities) 20.000 users Winner Sport App Awards 2011 Branding on mobile MOBILE CONVENTION AMSTERDAM 2011
  11. 11. TextBrand effects New drivers for engagement and brand relationships Usefulness User experience Involvement Branding on mobile “Metrixlab rapportage Teamlink” - August 2010 SOURCEMOBILE CONVENTION AMSTERDAM 2011
  12. 12. Thank you for your attention All rights reserved © 2011 LAB1111 Digital Communication Products Jeroen de Bakker - @jeroedeb AUTHOR

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