Mobile Convention Amsterdam - Google - Ian Carrington

It’s not to lateto be early:The Mobile (R)evolutionIan CarringtonDirector Mobile Advertising, NACE Google Confidential and Proprietary

Google Confidential and Proprietary

Change is cyclical…and happening quicker iPhone Internet TV Radio 50 45 40 Number of Users (Million) 35 30 25 20 15 10 5 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 Years Google Confidential and ProprietarySource: econsultancy.com 2009

2012: Smartphone sales overtake PC salesSource: Morgan Stanley Nov, 2010

32% number of NL mobile subscribers with a smart phone Google Confidential and ProprietarySource: strategy analytics Oct 2010

Global Smartphone penetration rates: Q4 2010 Europe Asia 36% 30% 25% 1% 3% 25% 20% Americas 45% 28% JAPAC 22% 5% 27% Google Confidential and Proprietary 6Source: Strategy Analytics

Global Smartphone penetration rates: 2015 Europe Asia 77% 61% 60% 6% 10% 55% 52% Americas 79% 62% JAPACSource: Strategy Analytics 52% 35% 55% Google Confidential and Proprietary 7

64% number of NL mobile subscribers with a smart phone in 2015 Google Confidential and ProprietarySource: strategy analytics Oct 2010

Is your business not keepingup with demand Google Confidential and Proprietary 9

How are people using their Mobile Phones? In Europe: 70% Japan United States Europe • 26% Browse the web • 60% • 25% Use Applications 50% • 19% Use Email • 7% M-Banking 40% • 6% watch Video 30% • 4% Purchase online 20% 10% 0% Browser Applications Email Online Retail Accessed Watched Bank video Accounts Confidential and Proprietary Google 10Source: ComScore Press Realease Oct 2010

Life Critical …Mobiles have developed beyond 6,0 Bn just a form of communication. Commerce 5,0 BnGlobal Mobile Subscriptions 4,0 Bn Entertainment 3,0 Bn 2,0 Bn Communication 1,0 Bn 0,0 Bn 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 1G 2G 3G 4G Google Confidential and Proprietary Analog 1 Mbit/s 14 Mbit/s 100 Mbit/s

40%of all tweets are mobile Google Confidential and Proprietary 12

125 Years of Angry Birds is played... ...every day Google Confidential and Proprietary 13

40%of Google maps usage is on mobile Google Confidential and Proprietary 15

1+ bnmobile internet users globally Google Confidential and Proprietary 16

Mobile web23%of all time accessing the web is done through mobile Google Confidential and Proprietary

M-commerce $119 bn by 2015 Google Confidential and Proprietary 18

On eBay sale is made every Second on Mobile Google Confidential and Proprietary

600% 19% One Third growth in mobile of all bets made come of UK shoppers engaged insales since June 2010 through mobile m-commerce during Xmas

50% start with a searchof mobile internet users 21 +400% YoY

Entertainment searches Retail searches Mobile queries are Mobile queries are 8% 6% compared to 3% a compared to 1% a year ago year ago Tech searches Travel searches Mobile queries are Mobile queries are 10% 7% compared to 3% a compared to 2% a year ago year ago

Source: Google Internal Data

Augmented reality In 2010 augmented reality is set to generate $2m in revenue... ...by 2014 it will be $714mSource: Juniper research 09 2

5 factors driving the growth in mobile internet usage 1.Computing Power Memory cost 2.Clever Transistors Devices per chip Time 3.Connectivity increasing 5.Cloud Computing 4.Costs Decreasing Google Confidential and Proprietary 25

Google Confidential and Proprietary 26

Google Confidential and Proprietary 27

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Mobile Convention Amsterdam - Google - Ian Carrington

by MobileConventionAmsterdam on Apr 20, 2011

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