Mobile Convention Amsterdam - MEF - Miranda Roberts


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Presentation of MEF (Miranda Roberts) during Mobile Convention Amsterdam.

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Mobile Convention Amsterdam - MEF - Miranda Roberts

  1. 1. Global Trends in M-Commerce Miranda Roberts, Policy & Initiatives Manager Mobile Convention Amsterdam 19 April 2011
  2. 2. 1
  3. 3. Policy & Initiatives Overview Monetisation of mobile content or protection of revenues M-Commerce – Driving Customer Acquisition, Retention and Conversion Regulatory work MEF Regulatory Information Service Centre (RISC) – Online resource showing regulations in 26 different countries Education Smart Enablers – Accelerating the Next Generation of Mobile Media Business Models Metrics and Intelligence Business Confidence Index – Providing Insight & Revealing Industry Trends Our P&I work falls into four distinct categories 2
  4. 4. Our Definition of M-Commerce 6 Vertical Horizontal (cross-channel)(in-channel)
  5. 5. 4 Payments: Not a „One-Size-Fits-All‟ MarketOperator Billing vs „Traditional‟ Payments Certain payment, goods and phone interfaces are optimized for Operator Billing while some are better supported by traditional payment methods with external integration, partnerships and/or delivery channels.
  6. 6. Q. Which of the following would be of benefit to your business? 5 Sample Results: Enablers Survey
  7. 7. Q. How might enabler adoption affect your revenues? 6
  8. 8. 7 A full list of the top 20 enablers can be found in the MEF Guide to Smart Enablers
  9. 9. Smart Applications - Opportunities • Apps currently sit on customer handsets with no understanding of their own context • A smart app could customise the user experience based on intelligent, real time information delivered from the MNO • Such „intelligent‟ applications can deliver far richer experiences for customers • They can drive adoption, prolong longevity of use and create profitable business models • Industry fragmentation is the big issue 8
  10. 10. 9 Brands, Content Owners & Retailers Value Added Services Fragmentation, Security & Fraud Management m-Banking, m-Health m-Banking, Money & Airtime Transfers Regulation M-Commerce has Regional Focus
  11. 11. “Nine out of ten consumers are still worried about online privacy and security.” KPMG Consumers & Convergence IV 2010 global survey including 5,627 consumers in 22 countries. 10
  12. 12. • Privacy & Security continue to be important issues • Anxiety over Privacy & Security means that consumers demand transparency • Lose consumer trust and you risk losing their business – this will impact revenues 11
  13. 13. The „Cookie Directive‟ Implementation: has been adopted and must be implemented by Member States by June 2011 • May potentially kill behavioural advertising on the „internet‟ • The impact on mobile is uncertain • Enablers may provide the only safe and transparent way of delivering behavioural advertising 12
  14. 14. The Future? 13
  15. 15. Thank You 14