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Mobile Convention Amsterdam - MEF - Miranda Roberts

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Presentation of MEF (Miranda Roberts) during Mobile Convention Amsterdam.

Presentation of MEF (Miranda Roberts) during Mobile Convention Amsterdam.

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  • 1. Global Trends in M-CommerceMiranda Roberts, Policy & Initiatives Manager Mobile Convention Amsterdam 19 April 2011
  • 2. 1
  • 3. Policy & Initiatives OverviewMonetisation of mobile content Regulatory work or protection of revenues MEF Regulatory Information ServiceM-Commerce – Driving Customer Centre (RISC) – Online resourceAcquisition, Retention and Conversion showing regulations in 26 different countries Our P&I work falls into four distinct categories Education Metrics and IntelligenceSmart Enablers – Accelerating the Business Confidence Index –Next Generation of Mobile Media Providing Insight & Revealing IndustryBusiness Models Trends 2
  • 4. Our Definition of M-CommerceVertical Horizontal(in-channel) (cross-channel) 6
  • 5. Payments: Not a „One-Size-Fits-All‟ MarketOperator Billing vs „Traditional‟ Payments Certain payment, goods and phone interfaces are optimized for Operator Billing while some are better supported by traditional payment methods with external integration, partnerships and/or delivery channels. 4
  • 6. Sample Results: Enablers SurveyQ. Which of the following would be of benefit to your business? 5
  • 7. Q. How might enabler adoption affect your revenues? 6
  • 8. A full list of the top 20 enablers can be found in the MEF Guide to Smart Enablers 7
  • 9. Smart Applications - Opportunities• Apps currently sit on customer handsets with no understanding of their own context• A smart app could customise the user experience based on intelligent, real time information delivered from the MNO• Such „intelligent‟ applications can deliver far richer experiences for customers• They can drive adoption, prolong longevity of use and create profitable business models• Industry fragmentation is the big issue 8
  • 10. M-Commerce has Regional FocusBrands, Fragmentation,Content Security &Owners & FraudRetailers Management m-Banking, m-Health m-Banking, Money & Airtime Value Transfers Added Services Regulation 9
  • 11. “Nine out of ten consumers are still worriedabout online privacy and security.”KPMG Consumers & Convergence IV 2010 global survey including 5,627consumers in 22 countries. 10
  • 12. • Privacy & Security continue to be important issues• Anxiety over Privacy & Security means that consumers demand transparency• Lose consumer trust and you risk losing their business – this will impact revenues 11
  • 13. The „Cookie Directive‟Implementation: has been adopted and must be implementedby Member States by June 2011• May potentially kill behavioural advertising on the „internet‟• The impact on mobile is uncertain• Enablers may provide the only safe and transparent way of delivering behavioural advertising 12
  • 14. The Future? 13
  • 15. Thank You 14