Mobile Convention Amsterdam - Dan Armstrong

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Mobile Convention Amsterdam - Dan Armstrong

  1. 1. Mobile Banking and PaymentsHow Rabo Development is Using Mobile, Branchless Banking Formulas to ChangeAccess to Financial Services in AfricaA few slides on mobile banking and payments developments within RaboDevelopment partner banks in Africa.Dan ArmstrongMobile Convention Amsterdam, 19 April 2011
  2. 2. Some MFS Rabobank has launched in NL 2003-2011
  3. 3. Other Rabobank and Partner MFS Apps, Trials, Products
  4. 4. Rabobank Rural & Retail / Rabo Development World-Wide KeyRabobank Group Rabo Development 48 countries, 59.000 employees Rabo International – Retail & Wholesale  Partner Banks: Brazil, Paraguay, Zambia, Tanzania, Rwanda, Mozambique, China Robeco, Sarasin, Orbay, Obvion, Interpolis, Rabo International - Wholesale Lage Landen, Athlon , etc.  Projects: Egypt, Malaysia, Vietnam, RIAS & Rabo Development Kazakhstan, Pakistan, Ukraine, Malawi, etc. Main focus on food and agri-banking, cooperative banking, and retail Rabobank Foundation
  5. 5. Zanaco  40+ years of success, growth and stability, successful expansions, privatisation and IPO  450.000 customers, 1.200 employees, 50 branches  Year-on-year profitability, K3 bln in assets, mature risk management regime. Healthy account portfolio including: • Retail: account services, personal loans, e-banking, Xapit, remittances, cash services • Corporate: credit facilities, e-banking, cash services, treasury and investments, trade services  Transformation to modern banking tools: 100+ ATMs, internet banking, mobile banking  POS collaboration with Zampost, 121 new locations in 2011  Rabobank: 49% (2007)
  6. 6. Xapit Instant Banking  Launched in late 2008, USSD mobile banking  Also, Xapit ‘account’ = welcome pack + mobile banking + ATM card  Sign-up for an account and get mobile banking and a VISA debit card in 5 minutes.  250.000+ customers to-date *444#  20+ bill payment partners, prepaid airtime, etc.  June 2010 Usage: 21 transactions per month (average)  All MNOs: ZAIN, MTN & CellZ
  7. 7. First Merchant Bank : FMB Fast Account  FMB • 19 branches, corporate and retail banking, 600 employees, growing strongly • 1/11 commercial banks in Malawi  FMB Mobile / FMB Fast Account • Launched summer of 2010, 50.000+ customers to-date • Successful to-date – packaging of ATM card, bank account and mobile banking functionality • Includes immediate (small) balance on customers’ account, facilitating usage of the new product
  8. 8. Case Study: NMB mobile  NMB: National Microfinance Bank Ltd.  1,9 mln customers (65% of all banked Tanzanians)  Largest Tanzanian bank network, 145 (100% automated) branches, 300+ ATMs nation- wide (donated by local Rabobanks)  Consumer and small-business focused, all income levels  Branch network designed to cover minimally 80% of Tanzanian districts.  Empowering Entrepreneurs
  9. 9. NMB mobile – mobile banking  Dial *155*66# to access  Features: • Balance Inquiry • Mini-Statement NMB mobile 1. Balance Enquiry • Money transfers to any NMB account 2. Mini-Statement 3. Money Transfer • Tanesco Luku Prepaid Electricity Purchase 4. Prepaid Services 5. Other Services • Vodacom and ZAIN Prepaid Airtime Top-Up 6. Help • NMB Services like ATM card block, settings  No need to fill-in forms or visit an NMB branch to sign-up, simply dial *155*66*123#  NMB mobile: • Launched in August 2009 • 450.000+ active customers to-date • All mobile networks, 100% nation-wide coverage • SMS Alerts to 220.000 customers monthly
  10. 10. BPR & BPR Mobile Banking  Banque Populaire du Rwanda • 1.3 mln customers, 1.400 employees, 191 locations nation- wide • Far larger customer base and network than all other banks in Rwanda combined • 1/3 of customers not having “automated” bank accounts  New BPR E-Channels • BPR Mobile Banking (launched 09/2010, 100.000+ customers to-date) • BPR SMS Alerts • BPR ATM Cards • BPR QuickCash ATMs • BPR Call Centre
  11. 11. BPR ATMs (new "BPR Quickcash" formula)  Quickcash and ATM Cards • 100 BPR ATMs online in 2011 throughout Rwanda (donated by local Rabobanks) • Increased ATM usage through new marketing and promotions, usability campaigns and POS roll-out  New E-Banking Call Centre • BPR call centre successful operating, incl. ACD/call queue system • Inbound and outbound calling to improve usage, sign-ups and customer satisfaction • 650-1.000 calls per day, service level is 85%+
  12. 12. BPR Mobile Banking Mobile Banking 1. Balance Inquiry 2. Mini-Statement 3. Money Transfer (BPR Accounts) 4. Prepaid Airtime • MTN • Tigo (pending) 5. Bill Payments • RECO Prepaid Electricity • StarTimes Africa TV • DStv • MTN Postpaid Bill • Tigo Postpaid Bill (pending) 6. Bank Services • Change BPR Mobile Banking PIN • Change Language • Order Cheque Book 7. Help
  13. 13. BPR Mobile Road Shows & Sign-up Success
  14. 14. BPR Mobile Road Shows & Sign-up Success
  15. 15. Generating Successful Formulas in (Developing) Markets Currently has / uses another financial product Too poor Redistribution Zone Target / Does not have Excluded by design Addressable access to the Market product Excluded by default Development Zone Does not have / use a financial product Does not want the product Has access to the product, but does not use it Potential users Enablement Zone Based on: http://www.bankablefrontier.com/assets/pdfs/access-frontier-as-tool.pdf
  16. 16. Thank You! Dan Armstrong, +31652085071 www.rabobank.nl dan.armstrong@takashimobile.com, d.d.armstrong@rn.rabobank.nl www.rabobank.com

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