Planet of the apps<br />Menno Biesiot, Business Development Mobile<br />Menno.biesiot@sanomadigital.nl<br />Mobile Convent...
Inhoud<br /><ul><li>Markt
SanomaPresence
Learnings
Plannen
Mobile advertising
iPad demo Autoweek</li></li></ul><li>Sanoma 2010Focus op iPhoneapps, gevolgd door Android<br />5 OS standaarden ontstaan: ...
Android veel potentie</li></li></ul><li>Sanoma apps in de store10 apps live, waaronder:<br />Startpagina<br />Autoweek<br ...
Mobile portfolio Sanoma Digitalpageviews - maand (mln)<br />x10!<br />
Waarom adverteren op mobiel?<br /><ul><li>Persoonlijk
Innovatief
Hoge CTR
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Menno Biesiot Mca 1april10

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Menno Biesiot Mca 1april10

  1. 1. Planet of the apps<br />Menno Biesiot, Business Development Mobile<br />Menno.biesiot@sanomadigital.nl<br />Mobile Convention Amsterdam, 1 april 2010<br />
  2. 2. Inhoud<br /><ul><li>Markt
  3. 3. SanomaPresence
  4. 4. Learnings
  5. 5. Plannen
  6. 6. Mobile advertising
  7. 7. iPad demo Autoweek</li></li></ul><li>Sanoma 2010Focus op iPhoneapps, gevolgd door Android<br />5 OS standaarden ontstaan: Symbian, iPhone, RIM, Windows mobile, Android;<br /><ul><li>iPhone verantwoordelijk voor 70% verkeer
  8. 8. Android veel potentie</li></li></ul><li>Sanoma apps in de store10 apps live, waaronder:<br />Startpagina<br />Autoweek<br />Hier<br />NU<br />Autotrader<br />
  9. 9. Mobile portfolio Sanoma Digitalpageviews - maand (mln)<br />x10!<br />
  10. 10. Waarom adverteren op mobiel?<br /><ul><li>Persoonlijk
  11. 11. Innovatief
  12. 12. Hoge CTR
  13. 13. Interactief
  14. 14. Relevant: Targeting op: content, toestel, operator, tijdstip
  15. 15. Crossmediale mogelijkheden
  16. 16. Directeconversie</li></li></ul><li>4x iPAD!!<br />Plannen 201010x iPhone, 4x iPad apps<br />Kieskeurig<br />NuSport<br />WK <br />Game reviews <br />TV-GUIDEFOOD<br />FASHION<br />BEAUTY<br />PARENTING<br />
  17. 17. Partner selection<br />Business case<br />Functional design<br />Interaction & graphic design<br />Technical design<br />Coding<br />Testing & bugfixing<br />App store approval<br />Marketing<br />Concep-ting<br />Keep it simple: focus op 1 functionaliteit<br />Voegmobielerelevantie toe; geenkopie van site of magazine<br />Weesuniek, maargebruikwelstandaarden<br />Weeseigenaar van source code<br />Publiceer in app store via eigen account<br />CONCEPTING PHASE<br />DESIGN PHASE<br />DEVELOPMENT PHASE<br />LAUNCH PHASE<br />‘Golden Rules’ forappdevelopmentLearnings<br />
  18. 18. Hier.nl app, versie 2Samenwerking met De Telefoongids<br />
  19. 19. iPad!<br />
  20. 20. iPad demo<br />
  21. 21. Vragen?<br />Menno.biesiot@sanomadigital.nl<br />
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