Menno Biesiot Mca 1april10

  • 354 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
354
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
18
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Planet of the apps
    Menno Biesiot, Business Development Mobile
    Menno.biesiot@sanomadigital.nl
    Mobile Convention Amsterdam, 1 april 2010
  • 2. Inhoud
  • Sanoma 2010Focus op iPhoneapps, gevolgd door Android
    5 OS standaarden ontstaan: Symbian, iPhone, RIM, Windows mobile, Android;
    • iPhone verantwoordelijk voor 70% verkeer
    • 8. Android veel potentie
  • Sanoma apps in de store10 apps live, waaronder:
    Startpagina
    Autoweek
    Hier
    NU
    Autotrader
  • 9. Mobile portfolio Sanoma Digitalpageviews - maand (mln)
    x10!
  • 10. Waarom adverteren op mobiel?
    • Persoonlijk
    • 11. Innovatief
    • 12. Hoge CTR
    • 13. Interactief
    • 14. Relevant: Targeting op: content, toestel, operator, tijdstip
    • 15. Crossmediale mogelijkheden
    • 16. Directeconversie
  • 4x iPAD!!
    Plannen 201010x iPhone, 4x iPad apps
    Kieskeurig
    NuSport
    WK
    Game reviews
    TV-GUIDEFOOD
    FASHION
    BEAUTY
    PARENTING
  • 17. Partner selection
    Business case
    Functional design
    Interaction & graphic design
    Technical design
    Coding
    Testing & bugfixing
    App store approval
    Marketing
    Concep-ting
    Keep it simple: focus op 1 functionaliteit
    Voegmobielerelevantie toe; geenkopie van site of magazine
    Weesuniek, maargebruikwelstandaarden
    Weeseigenaar van source code
    Publiceer in app store via eigen account
    CONCEPTING PHASE
    DESIGN PHASE
    DEVELOPMENT PHASE
    LAUNCH PHASE
    ‘Golden Rules’ forappdevelopmentLearnings
  • 18. Hier.nl app, versie 2Samenwerking met De Telefoongids
  • 19. iPad!
  • 20. iPad demo
  • 21. Vragen?
    Menno.biesiot@sanomadigital.nl