M care sales deck v1

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  • 1. mCare Engage Empower DeflectMarch 14, 2012This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.
  • 2. About us
  • 3. 10+ Years of offeringsuccessful mobile solutions and strategies.
  • 4. About usIn 2012, MobileAware is one of theworld leaders in the mobile industry.
  • 5. 250M +Users of our selfcaresolutions and mobile platforms
  • 6. What we doMobileAware provides operators with the ability to achieve Online Mobility.This strategy takes operators mobile in a fast, effective and systemic way.Mobile self-care (mCare) and Mobile Commerce (mSales) are the keyelements on the path toward a mobile first philosophy. This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 7. Our solution
  • 8. Mobileaware drivescustomer engagementon mobileOur mCare solution enablessubscribers to use mobile handsets tosolve their customer-related needs.mCare solution lowers operationalcost of contact centers by deflectingthe total numbers of calls and inquirieswhile increasing costumer satisfactionand retention. This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 9. Click to edit Master title style What makes our mCare platform unique? 1)  We are able to leverage existing online infrastructure with minimal IT involvement. 2)  Our solution can be delivered either as a naïve application or a mobile web platform. 3)  We can operate on 98% of all devices while maintaining and optimized user experience. 4)  Our solution can be delivered within 6-8 weeks.
  • 10. Your BenefitsMNO Critical Mass* Complete Platform Speed to Launch !  Telstra !  Native / Mobile Web / Hybrid !  Templates !  Orange !  Full discovery !  Flexible integration !  Bell Canada !  Light / Deep integration !  Focused organization !  T-Mobile !  Hosted / Software !  Best practices !  Telus !  Business / Care / IT !  Consulting support !  Vodafone !  Full reporting and powerful Analytics ToolsBest Technology Strong Adoption Platform Best R&D and Roadmap !  Device detection !  MSISDN Support (Silent login) !  HTML5 !  Device adaptation !  98% Device Reach with Rich !  Offline & Caching Support !  Discovery UI support !  Horizontal & vertical !  Latency management !  User Segmentation integrations !  Integration !  Icon Delivery !  Social networking !  Event Based Messaging !  Peer-to-Peer self-care Support !  Customer insight !  Advanced Analytics* Telco vertical only: large clients in other verticals include Wal-Mart, Lottomatica, Air France/KLM This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 11. Mobile Internet is the futureof customer engagement Historical Current / FutureCall Center 50% from mobile phoneIVR Call CenterE-mail 100% onlineChatSMS Mobile Chat 100% mobile phoneUSSD Mobile AppSocial networks SocialWeb +90% onlineRetail stores Other (SMS) "  Multi-channel / multi-device "  Mobile centric "  Un-coordinated "  Coordinated "  Costly "  Low cost "  Mixed/poor customer experience "  Great customer experience "  “Dumb” / non-sensing "  “Smart” / “Sensing” "  Powerful analytics tools This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 12. World class adoption design methodology Usability • Best QoS routing • Personalized • One click payment Dashboard • Mobile Certification • Single-Sign-On (SSO) • Mobile Optimization • UI Adaptation Discovery Reach• Icon Delivery • Apple• “Application” Store • Android• Location • RIMawareness • Symbian/Meego• Alert/Push • WindowsMessage • J2ME• Preference/ • BREWBehavior Personalization These key mobile success factors can all be managed automatically by our mobile orchestration solution (EMP) This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 13. We are optimized for speed at all stagesWe are optimized for speed at all stages This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 14. This is what your customer willexperienceRobust mobile middleware layer to manage user experiencesto optimize presentation and latency Hybrid and Native Low End Mid Range Smartphones Applications This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 15. Why use MobileAware?Benefit Proven capabilitySpeed to market PoC capabilities in days and proven go to market plan within 6 weeksLower overall TCO (cost Cost of deployment and ownership isreduction) and increased ROI substantially lower than alternatives,from real call deflection while driving higher adoptionOptimal customer experience Solution is available immediatelywith central change across all platforms (95% of devices) –management (no downloads) updates are available immediately with no required customer actionAgile development platform MobileAware deployed in globalenabling partner to configure enterprises requiring same solution yetlocalized offering delivering alternate branding/flavor) This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 16. Expected Adoption Curve and KPIs*Achievable KPIs after 9 Months (actual) Breaking 15% of live call achievableAdoption 19% but requires complete approach Android; 21% IOS; 29% Penetration among device typesDevice Mix BB; 16% very evenly balanced Feature; 34%App users 51%(Hybrid/ Native App)Mobile Web Users 49% High levels of adoption requires a Minimum touch transactionalConversion 35% top ups balanced platform approach approach yields uptake Customers engaging in multipleEngagement 5.2 pages/ visit processes Customer staying on site andStickness/ efficiency 86.4 sec/ visit completing tasks quickly* Based on actual MobileAware customers and MNO benchmarks This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 17. Measurement of SuccessDeploy Multi-channel Host relevant content that Personalize experience Turn visitors into Provide an experience Quality( Mobile(marketing mix thatto target connects, customers by that demands increasesusers. inspires, tapping into loyalty and trust, and informs their wants & return usage. Experience( likeability, user to be needs. and decision engaged. making. ( ( Visitor Behavior & Flow, Content Retention Rate & Visitor & Engagement, Conversion Rate Customer FeedbackCampaign Tracking This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 18. Real time analytics This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 19. MobileAware solution drives highand growing adoption Mobile Penetration of Live Calls Drivers of Adoption (Actual MNO) Adoption 0.25 40 0.2 30 Planned 0.15 MSISDN 20 Login 0.1 Discovery from 10 IDP 0.05 Segmentation Marketing 0 0 January March May July September 0 3 6 9 12 15 18 Reach (95% coverage) ~20% adoption of active user base in 9 months Driving massive adoption requires a systematic Mobile self care traffic attributed to method not just simple deployment ~10% daily live call deflection This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 20. MobileAware delivers high ROI Mobile Self-Care Annualized Savings Penetration of (€M, 10M Subscribers Traditional Live Calls MNO) % 0.4 Client ‘10-’11 Client 07-08 €M 40 0.3 30 Client ‘08-’09 0.2 20 0.1 10 Client ‘07-’08 0 0 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Quarters from launch Quarters from launch This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 21. Partnership means more than technology Strategic Fit Positioning BU Objectives MKT Capitalization Economic Impact Cost Revenue Asset Efficiency User Experience Adoption Habit Formation Cross PlatformPresentation Layer Mobile Web Hybrid Native Integration Light Heavy Performance Latency Scalability Reliability Agility Set-up Changes Mash-ups Analytics Internal Benchmarks Ecosystem This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 22. We align our business model to your priorities Commercial Models Risk Sharing Ownership Model This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 23. Our clientsand theirs experiences
  • 24. This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.
  • 25. Collaborating withMobileAware has helpedus to develop mobileservices in new andinnovative ways”Martijn van de Zee,Senior Vice President eCommerce,Air France-KLM This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.
  • 26. ”MobileAware’s self-caresolution has made ourcustomer care approachmuch more robust.With the mCare Platform, we canrapidly grow while supporting theever-changing service needs ofour customers. We are thrilled tobe able to see mutuallyadvantageous results, both for ourcustomers and our company.”Carol Borghesi, SVP,Customers First Culture This document is strictly CONFIDENTIAL © MobileAware Ltd. All trademarks, creations, visuals are the property of their respective owners.
  • 27. ” We chose MobileAwareas a partner in developinga new platform becauseof their strategic visionand in-depthunderstanding of mobiletechnology and consumerbehavior ”Richard Harrap, Head of NewBusiness Development, EverythingEverywhere. One Stop Orange This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.
  • 28. Let’s get in contact Contact us Contact Us Armin Gebauer +1-617-921-4728 Agebauer@mobileaware.com Boston Dublin London 200 High Street The Digital Depot 131-151 Great Titchfield Street 3rd Floor Thomas Street London Boston, MA 02110 Dublin 8 SL4 3BB Phone: +1 617 986 5060 Phone: +353 1 511 1281 Phone: +44 1753 362228This document is strictly CONFIDENTIAL © MobileAware Ltd.All trademarks, creations, visuals are the property of their respective owners.