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Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon
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Mobile Anthem - Campaign Integration Showcase for Illumedia Luncheon

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Hugh Jedwill presents the Venus integrated marketing campaign that incorporated mobile into print, event, entertainment and sampling marketing programs.

Hugh Jedwill presents the Venus integrated marketing campaign that incorporated mobile into print, event, entertainment and sampling marketing programs.

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Transcript

  • 1. Illumedia: CampaignIntegration ShowcaseMay 12, 2011 twitter handle: @mobilebranding
  • 2. @mobilebrandingBackground: Really?
  • 3. @mobilebrandingBackground: Really?
  • 4. @mobilebrandingVenusBeach: The Setup
  • 5. @mobilebranding@ @mobilebranding mobilebrandingSetup: The Target
  • 6. @mobilebranding@ @mobilebranding mobilebrandingSetup: The Target
  • 7. @mobilebrandingVenusBeach: The Theory
  • 8. @mobilebranding Theory: Mobile Youth Generation Y is mobile, 76-83M1 1800 2nd determiner of teen social status Calls 8.6 average age of first mobile use2 1350 Texts 41% can text blindfolded 900 50% open to marketing through phone 450 79% have mobile phones 0 <12 13-17 18-24 25-34 35-44 1,200 texts per month3 Q2 ‘08 avg/mn2 Hispanic & African- American over-index1 Harris/CTIA Sep.’08; 2 Neilsen Mobile Sep.’08; 3 T-Mobile Oct.’08
  • 9. @mobilebrandingTheory: The PromiseThe Right Message to the Right Person “half the money I spend on advertising is wasted; the trouble is I don’t know which half” - John Wanamaker Mobile allows you to deliver the right message to the right person
  • 10. @mobilebrandingVenusBeach: The Case Study
  • 11. @mobilebrandingCase Study: Summary Photo Anthem™ Textual Flirting™VenusBeach Mobile game
  • 12. @mobilebrandingCase Study: Summary Gillette Venus Spring Break Campaign ‘06• Problem: Brand awareness for Venus dropped for college-aged females• Solution: Integrated Campaign including Mobile, Internet, Print, Experiential, TV, and Sampling Photo Anthem™ Textual Flirting™VenusBeach Mobile game
  • 13. @mobilebrandingCase Study: Summary Gillette Venus Spring Break Campaign ‘06• Problem: Brand awareness for Venus dropped for college-aged females• Solution: Integrated Campaign including Mobile, Internet, Print, Experiential, TV, and Sampling• Results: Drove trial with X.XM women and millions of impressions Won the Silver Promo Marketing Award for Experience Photo Anthem™ Textual Flirting™VenusBeach Mobile game
  • 14. @mobilebrandingCase Study: The Oasis
  • 15. @mobilebrandingCase Study: Premiums Venus Tattoos Venus Tanks Venus Beach TowelsVenus Shower Radios Yoga Mats Venus Emory Boards Venus Ice-Masks
  • 16. @mobilebrandingCase Study: Signage HISS Large BannersLa Vela Beach Stage Banner Internet Café Door Wrap Entrance Pole Wraps Elevator WrapsPool Bottom Graphic
  • 17. @mobilebrandingCase Study: Campaign Integration
  • 18. @mobilebrandingCase Study: Campaign Integration
  • 19. @mobilebrandingCase Study: Mobile Game (before)
  • 20. @mobilebrandingCase Study: Mobile Game (before)
  • 21. @mobilebrandingCase Study: Textual Fling (during)
  • 22. @mobilebrandingCase Study: Textual Fling
  • 23. @mobilebrandingCase Study: Textual Fling
  • 24. @mobilebrandingCase Study: Textual Fling
  • 25. @mobilebrandingCase Study: Textual Fling
  • 26. @mobilebrandingCase Study: Textual Fling
  • 27. @mobilebrandingCase Study: Textual Fling
  • 28. @mobilebrandingCase Study: Textual Fling
  • 29. @mobilebrandingCase Study: mPictures (after)
  • 30. @mobilebrandingCase Study: mPictures (after)
  • 31. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  • 32. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  • 33. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  • 34. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  • 35. @mobilebranding TV PRINT RadioOOH Internet MOBILE PR In-Store On- Events pack
  • 36. @mobilebrandingIn Conclusion
  • 37. THANK YOU!Hugh Park Jedwill CEO/FounderText “anthem” to 41411 for presentation @mobilebranding312.912.2837 (m)

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