Hello !
www.routergroup.com.br

www.routergroup.com.br
www.mobilab.com.br
www.betaid.com.br

Who we are on applying new
A group focused
trends and technologies in
marketing and communications

why ?
By 2015 more than 5 billion people
will be always connected to the
internet, generating 100 fold more internet traffic...

What of strategies and solutions to connect brands
we do
Development
and consumers, on a relevant and customized way.
+( )
+
Consumers
=
BTL
Interactive
Content Customers
Creative idea
Concept
Segmented Innovation
Go-to-market
Architecture
Relevant Customer knowledge
Management
Development
High quality ROI
Trends search
Management
Employees
Brands and Companies with
Content Partners technology and innovation affinity

Branding
programs
campaings
consulting services
Promotional actions
Loyalty and retention
Executive workshops
Training and incentive
Technology and innovation
Services Portfolio
Concept development,financial analysis, competition
evaluation, market sizing and risk assessment
How we do
TrendTech
Systems architecture and creative
concept development
Software and content development,
datacenter setup, campaign development
PMI certified project management
Campaign management and execution
Results analysis workshop

Why
us?
Skilled team of experts with years of experience on mobile communications,
information technology and marketing;
Our executives previously worked in companies such as IBM, Nokia, Citibank,
H.Stern, Microsoft, Intelig, Sun, EMC and others;
State of art I/T infrastructure, high-availability servers, storage and network, open
source platforms, data-centers in Brazil and US;
Strong global partners network supporting any kind of software development
need. Our partners are based in Finland, Denmark, India, Mexico and Brazil;
Our core business is development of interactive ecosystems to improve brand
value and customer knowledge, optimizing investments;
We create integrated strategic plans, consolidating mobile, BTL and on-line

Voice users X data users - Brazil
Terminals being shipped to operators - Brazil 2008
(#!$!!!\"
Data access
(!!$!!!\"
Camera
'!$!!!\"
109.6 M
Bluetooth
&!$!!!\"
-./0\"123\"4256/\"7829.:;0.\"
High Speed
data access -./0\"123\"<:=:\"7829.:;0.\"
%!$!!!\"
69.8 M
Video-call
#!$!!!\"
Operating
system !\"
GPS
*\"
+\"
'\"
,\"
(\"
)\"
%\"
&\"
!\"
!
!
!
!
(
!
!
!
(
#!
#!
#!
#!
#!
#!
#!
#!
#!
Sources: IBGE, IDC, Teleco, Internet World Stats, NetSize, Pyramid Reserch, Yankee Group
By 2011, 63% of all mobile users will be regular data services subscribers;
In 2008, 50% have already consumed some kind of data services;
Data services includes content downloads, streaming, SMS, MMS and mobile broadband.

Population X Households
Wired broadband X mobile broadband - Brasil
&$!\"!#
&!!\"!#
199.3 M
%$!\"!#
-./0123.4#56116.47#
8.079:.1;7#56116.47# (M) users
%!!\"!#
58.78.079:.1;7#56116.47#
M
$!\"!#
!\"!#
&!!'#&!!(#&!!$#&!!)#&!!*#&!!+#&!!,#&!%!#&!%%#
Sources: IBGE, IDC, Teleco, Internet World Stats, NetSize, Pyramid Reserch, Yankee Group

Internet users in Latin America
Internet penetration in Latin America
Sources: IBGE, IDC, Teleco, Internet World Stats, NetSize, Pyramid Reserch, Yankee Group
Low internet penetration in LTA (27.1%, average)
Brazil is the leader in total users (55M)
Chile is the leader in penetration (44,9%), followed by Argentina (39.3%)

Brazil citizens):
has
(per thousands
711 mobile phones (22,9% of increase, Y-T-Y)
285 internet users (13,2% of increase *)
213 personal computers (22,6% *)
3 servers (14,3% *)
15 internet domains (22,4% *)
436 US dollars per capita annual spent with information technology (18,2%* )

Main
objectives
Turn company’s brand being part of people’s life
Multiple channels to reach consumers: Mobile phones, consoles, PC, setup-boxes and TV
Better customer knowledge: Click-stream recording to collect user behavior data, universal ID / unified sign-on
New revenue streams opportunities: Content and services sales, on-line store, paid premium support, opportunities for Partners
Improve customer retention and loyalty: Advantage club, special offers, promotions, news, discounts
Increase brand value: Total product offering combining products, services and benefits in a single integrated strategy
Results measurement and analysis: Historical data archiving, reports, datamarts, trends

3 technology trends
2 3
1
Services Universal ID Geolocation
Utility Information Context
Relevance

1 marketing trend
+( + )=
Content
Service
“Branded utility”
Brand Segmented
Usefull
Relevant
Acessible
High quality
Simple

Branded Utility
“It’s where the brand creates a commitment to a
relationship. It’s where the brand creates something
useful to you, something that’s a utility in your life. The
consumer will feel more confident with the relationship
if the brand will continue to be part of your life.”
Benjamim Palmer
CEO/Owner The Barbarian Group, October 2006
Fonte: O Futuro da propaganda e marketing, Paul Isakson

UniversalID
ecosystem

brand.ID:consumer
loyalty and retention
ecosystem

Branded
Utility
ecosystem

Integrated Legacy systems, SAP,
Marketing, sales, R/D Dataming API’s
ecosystem Oracle, OS/390...
Marketing, sales, CRM Content partners,
Executive Content
financial, accounting... Database
information publishing marketing, sales
✴ content
Universal ID
Marketing, management Partners
management Agencies, partners,
agencies, media, Campaigns integration
media...
sales, planning... API
Fixed Mobile Internet
Operators Operators
SMS Application WAP WEB
Voice
Internet
IVR/Voice SMS “On-device” portal “Off-deck” portal Integration with existing
Interactive Interactive (Flash, Java, Cocoa) (xHTML) portals and web sites
services services

Thx !
cris@mobilab.com.br
venzi@mobilab.com.br
robin@routergroup.com.br
www.routergroup.com.br mobilab router group mobile marketing consumer consumidor phone celular marca brand activation ativacao iphone n95 nokia apple samsung sony 3g operator operadora rede network mobilidade sms wap xhtml
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