[NMDS] Ola Larsén | Blackberry

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Behind the scene: BBM ­- 20 million downloads in 48h

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[NMDS] Ola Larsén | Blackberry

  1. 1. OPEN MINDED INNOVATION FEATURING BBM
  2. 2. BBM 101 X-PLATFORM - 20 MILLION DOWNLOADS
  3. 3. LIFE OF AN APP
  4. 4. Being downloaded is a good start
  5. 5. But unless it gets used everyday
  6. 6. It’ll get forgotten about pretty quickly
  7. 7. CROWDED SPACE
  8. 8. WHEN LAUNCHED IN 2005 BBM WAS NOT INTENDED AS A MASS-CONSUMER APP
  9. 9. PAIN VS GAIN
  10. 10. ELEMENTS IN DESIGNING THE CORE USER EXPERIENCE Simple gestures – immediate visibility Always on – Active frames Gamification Integrated share framework
  11. 11. THE TWO FUNDAMENTALS OF DIFFERENTIATION
  12. 12. SURPASSING END-USER EXPECTATIONS
  13. 13. SURPASSING END-USER EXPECTATIONS What: UX Rationale: Turning chat into video IRL Experience Screen sharing Immediacy Connected apps Follow your impulse Integrated creativity Individual expression
  14. 14. CLEAR BUSINESS INCENTIVE
  15. 15. CLEAR BUSINESS INCENTIVE What: Business Rationale: Channels Direct end-user relations Sticky content & Virtual goods Take action Open APIs Viral potential
  16. 16. PLACING AN APP WHERE THE ACTION IS
  17. 17. PUSHING THE ENVELOPE SHORT AND LONG TERM INNOVATION
  18. 18. SHORT TERM – SOLVING TODAY’S PROBLEMS Citizen Journalist - provide more story sources by engaging readers directly and immediately inside the app Chat generation Bringing customer care closer to the user Happy commuters – let the app be proactive of your habits
  19. 19. SHORT TERM – SOLVING TODAY’S PROBLEMS Overdraft Al Your account is close Tell us Built in travel alerts Real time account alerts
  20. 20. LONG TERM – THE UNEXPLORED TOOL BOX
  21. 21. Accelerometer Real time kernel Gyro Low audio latency Extended USB connectivity Front facing camera HDMI True multitasking Ambient light sensor Social media sharing with channels (BBM) Proximity IR sensor and detection Instant sharing of files Compass - can be used as a metal detector Generative graphics NFC
  22. 22. ONE EXAMPLE: CREATING THE ULTIMATE CONCERT EXPERIENCE
  23. 23. Connected devices – for real time audio and video sharing Counting color/light generation with audience to influence the sound Wobble the sound via the accelerometer and the gyro Live text input music generation Parallel input from other apps e.g. via Twitter
  24. 24. CONTROLLING CHANCE THROUGH INNOVATION
  25. 25. OLA LARSÉN / olarsen@blackberry.com DOWNLOAD BBM FOR FREE AT:

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