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[Mobile Future] Martin Sebelius, Greenwich Consulting

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Mobile money. Martin Sebelius, Partner – Greenwich Consulting Nordic

Mobile money. Martin Sebelius, Partner – Greenwich Consulting Nordic

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  • 1. ConfidentialMobile paymentsMobile Future28 November 2012Martin Sebelius +46 735 80 20 20
  • 2. OVERVIEWMobile payments is a very wide field of services Airtime top-up Mobile money Domestic money transfers transfer International remittance Mobile remote payments Mobile PoS Mobile payments payments Bill payments Mobile banking Online banking Greenwich Consulting © 2012 2
  • 3. OVERVIEWMobile payments is a very wide field of services Airtime top-up Mobile money Domestic money transfers transfer International remittance Mobile remote payments Mobile PoS Mobile payments payments Bill payments Mobile banking Online banking Greenwich Consulting © 2012 3
  • 4. OVERVIEWWhy is it taking so long? No DNA of openness Proven business and co-operation model, anyone? Changing consumer Technology mess behaviour takes time What is the customer need? Greenwich Consulting © 2012 4
  • 5. 4 Lines Greenwich Consulting © 2012 5
  • 6. OUTLOOKThought Sweden was at the forefront? Think again. 145 live mobile money deployments worldwide M-PESA in Kenya has 15+ million customers generating 18% of the operator’s revenues Smart (Philippines): 10 million customers true move (Thailand): 40% penetration Starbucks supports 20 million mobile transactions per week Turkcell cooperates with banks, MasterCard and merchants to enable LBS, home shipping, NFC, etcSource: GSMA Mobile Money Tracker, Nov 27 2012 Greenwich Consulting © 2012 6
  • 7. FUTURENo winner in sight Greenwich Consulting © 2012 7
  • 8. FUTUREDon’t focus on mobile payments 6. Loyalty 1. Awareness 6 1 5. Transaction 5 2. Search 2 4 3 4. Decision 3. Comparison Greenwich Consulting © 2012 8
  • 9. FUTUREWe are in all channels – at the same time Showrooming …and the reverse• Physical stores are • Amazon opening for look and feel own stores? only • Increased focus on• 80% av retailers same day delivery to foresee 5% loss of match ”instant revenues* gratification”• …and only 12% has • Order online – pick a strategy to up in store address showrooming • Google Chrome Zone shop-in-shop* Source: eBay Local, Greenwich Consulting © 2012 9
  • 10. Greenwich Consulting has a broad international footprint, across large-scaleprojects in more than 80 countries Present in + 80 countries of the World, during the last 18 months Countries where Greenwich Consulting has recently completed assignments 10 offices 23 partners 150 consultants • New York • Paris • São Paulo • London • Luanda • Düsseldorf • Lisbon • Munich • Madrid • Stockholm Greenwich Consulting © 2012 10
  • 11. We work with a 360° view on companies capabilities for competitiveness andgrowth 360º View of a company’s critical capabilities Strategy Costumer Intimacy 10 1• The 360º view looks at the 10 most relevant Governance capabilities that enable a company to grow Attractiveness 9 2• All 10 areas are interlinked and only together can unleash their full power and propel the company in front of competition Growth Agility Efficiency 8 3 wheel• During the “diagnosis” phase of this methodology, companies can benchmark themselves against industry good practise on all 10 capabilities 7 4 Technical Presence• This makes it easy to focus efforts on the weak Enabling areas and to define a prioritised action plan 6 5 Excellence Partnering Greenwich Consulting © 2012 11
  • 12. ConfidentialMartin Sebelius +46 735 80 20 20

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