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[Mobile Future] Niclas Ekdahl | Viaplay
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[Mobile Future] Niclas Ekdahl | Viaplay

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Monetising video content on multiple screens

Monetising video content on multiple screens


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  • 1. Monetising video content on multiple screens Niclas Ekdahl CEO
  • 2. Niclas Ekdahl Born 1970 Joined MTG 2002 CEO of Viaplay since inception SVP Pay-TV channels and VOD between 2007-2010, and Head of Creative Services between 2003-2007 Also previously co-founder of a mobile Internet startup and Managing Director of an advertising agency
  • 3. Summary • Aggregating content behind a subscription • Focus on TV-series, sports and movies - online • Available on any device • Focus on full length professional content • Available in Sweden, Norway, Denmark, Finland, Russia and Ukraine (as TV Everywhere) 3
  • 4. The entertainment landscape is changing fast & fundamentally From physical… to digital… to streaming in the ‘cloud’ Half of physical DVD business vanish in 10 years… 2007 2008 Rental 2009 2010 2011 Retail Source: Veronis Suhler Stevenson; McKinsey 2012 E 2013 E 2014 E 2015 E 2016 E
  • 5. Nordic OTT subscription landscape Competition on many fronts Package Content Strength High Low Price 5 Low High
  • 6. One subscription – any device Smart phones Tablets PC/Mac Smart TV-sets 6 Game consoles TV set-top boxes OTT STB
  • 7. 2 target groups GENERAL BROADBAND POPULATION Core urban age 20-40 with video centric online behaviour VIASAT LINEAR SUBSCRIBER BASE Getting access to Viaplay as a “TV Everywhere” product
  • 8. US studio deal overview in Nordic region Studio 2 - Disney Studio 1 - Fox Studio 2 - Paramount CMore Viaplay Studio 1 - Sony Netflix Studio 1 - Warner Studio 3 – NBC Universal
  • 9. Current TV series 9
  • 10. Library TV series
  • 11. Local TV series 11
  • 12. Kids Series 12
  • 13. Sport 13
  • 14. Much more than content… UX Extra feeds Previews Offline mode 3D
  • 15. Contact Niclas.ekdahl@viaplay.com +46 73699 19 01