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[Mobile Future] Craig Marschall-Nicholls, Jibe Mobile
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[Mobile Future] Craig Marschall-Nicholls, Jibe Mobile

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Craig Marschall-Nicholls, Senior Director of Product Marketing, Jibe Mobile

Craig Marschall-Nicholls, Senior Director of Product Marketing, Jibe Mobile

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[Mobile Future] Craig Marschall-Nicholls, Jibe Mobile [Mobile Future] Craig Marschall-Nicholls, Jibe Mobile Presentation Transcript

  • the global communications cloudBridging the gap between Telco and OTT Craig Marshall-Nicholls Senior Director, Product Marketing
  • speak see chat findthe global communications share play cloud learn work
  • What is OTT? OTT e.g. WhatsApp traditional Telco revenue Telco revenue voice voice messaging messaging data data•  Telephone number is your only identity •  Telephone number is one of many identities•  Capability is baked into handsets •  Capabilities are downloaded or preloaded•  Infrastructure provided by Telco •  Infrastructure from 3rd party via Internet•  Vertically integrated service and billing •  Telco provides Internet access, " communication service is over the top!Confidential. Jibe Mobile Inc.
  • OTT impact on mobile operatorsfinancial strategicOvum, November 2012!•  2012 - $23bn lost SMS revenue globally•  2016 - $54bn lost SMS revenue globally!ARCchart, October 2012! You gotta be in !•  OTT services will account for 8% of all voice traffic carried over mobile it to win it! networks by 2016
  • “Be the best OTT” – a valid operator strategy?
  • It’s just there, it just works.! Voice! •  Global, cross-operator initiative from GSMA SMS! •  IP evolution of voice and SMS MMS! •  Provided by your network operator, " interoperable with other networksInstant messaging! •  Powered by telephone numbers Group chat! •  Baked into handsets (like voice and SMS today) File sharing! •  Can reach non-smartphones IP voice calling! •  Also available to download IP video calling!Location sharing! …!
  • Implementing these Telco services is hard and SLOW…over-the-top mobile networks •  Incumbent / mature (relatively)! •  Challengers! •  Independent! •  Dependent on consensus! •  Agile! •  Dependent on standards! •  Flexible! •  Telco-grade requirement! •  Ubiquitous (via Internet)! •  Need time to implement & interconnect!
  • …but operators have strengths that OTT players lackover-the-top mobile networks•  Questionable •  Best effort only! •  Have paying customers! business model! •  Trusted providers! •  Quality of service!
  • There’s a winning combination to be madeover-the-top mobile networks •  Incumbent / mature! •  Have paying customers! •  Independent! •  Trusted providers! •  Agile! •  Quality of service! •  Flexible!
  • Bridging the gap #1 – put Telco-grade comms in any mobile app Healthcare & telemedicine! Customer care ! Social & dating! & advertising! Education! Metro PCS joyn client Mobile multiplayer gaming! www.aprentica.com!
  • but… Germany! Spain!USA! Global footprint Nov 2012 …what developer is going to build services that only work on a handful of networks?
  • Bridging the gap #2 – take Telco tech to the Internet pure communications healthcare education enterprise telemedicine real-time gaming social & dating 1:1 chat group chat file share IP voice call IP video call low-latency data instant challenge the global communications cloud
  • pure communications healthcare education enterprise telemedicine real-time gaming social & dating 1:1 chat group chat file share IP voice call IP video call low-latency data instant challenge“The rate of innovation depends upon"mind-to-mind latency and bandwidth”Troed Sångberg, Sony Mobile Communications" about 1 hour ago
  • the global communications cloud www.jibemobile.com developer.jibemobile.com developer.vodafone.com @jibemobile