Mobile thirst 5, 2012 is almost here

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2012 was apparently the “year of mobile”. So what does that mean for mobile in 2013?

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Mobile thirst 5, 2012 is almost here

  1. 1. Mobile Thirst, let’s talk about the future! 2012.12.07 Tobias Bard Technical Creative Director @tobiasbardWednesday, December 12, 12
  2. 2. AGENDA 1. 2. Tech Online 3. Mobile 4. Behaviour © MOBIENTOWednesday, December 12, 12
  3. 3. “This is a fantastic time to be entering the business world, because business is going to change more in the next ten years than it has in the last fifty.” - Bill Gates © MOBIENTO 3Wednesday, December 12, 12
  4. 4. TECH © MOBIENTO 4Wednesday, December 12, 12
  5. 5. 4G © MOBIENTO 5Wednesday, December 12, 12
  6. 6. ECOSYSTEMS © MOBIENTO 6Wednesday, December 12, 12
  7. 7. APPLE IOS © MOBIENTO 7Wednesday, December 12, 12
  8. 8. GOOGLE ANDROID © MOBIENTO 8Wednesday, December 12, 12
  9. 9. MICROSOFT WINDOWS PHONE © MOBIENTO 9Wednesday, December 12, 12
  10. 10. MORE WIRELESS SUBSCRIPTIONS THAN PEOPLE © MOBIENTO 10Wednesday, December 12, 12
  11. 11. MORE MOBILE PHONES THAN TVS Source: Jupiter © MOBIENTO 11Wednesday, December 12, 12
  12. 12. 80% by 2013 Header (optional) © MOBIENTO 12Wednesday, December 12, 12
  13. 13. 70% NEVER LEAVE THE HOUSE WITHOUT THEIR WALLET © MOBIENTO Source: Ericsson Consumer Lab 13Wednesday, December 12, 12
  14. 14. 90% NEVER LEAVE THE HOUSE WITHOUT THEIR SMARTPHONE © MOBIENTO Source: Ericsson Consumer Lab 14Wednesday, December 12, 12
  15. 15. Smart device activations/day © MOBIENTO 15Wednesday, December 12, 12
  16. 16. Smart device activations/day 2200 1650 1100 550 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  17. 17. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  18. 18. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  19. 19. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  20. 20. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  21. 21. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  22. 22. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  23. 23. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  24. 24. Smart device activations/day 2200 1650 1100 550 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  25. 25. Smart device activations/day 2200 1650 1100 550 500 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  26. 26. Smart device activations/day 2200 1650 1100 1300 550 500 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  27. 27. Smart device activations/day 2200 150 1650 1100 1300 550 500 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  28. 28. Smart device activations/day 2200 140 150 1650 1100 1300 550 500 371 0 Children Smartphones © MOBIENTO 15Wednesday, December 12, 12
  29. 29. Device Shipments by Form Factor, Millions, 1995-2010 700 Smartphones 600 500 Tablets 400 Netbooks 300 200 Notebooks 100 Desktops - 95 996 997 998 999 000 001 002 003 004 005 006 007 008 009 01 0 19 1 1 1 1 2 2 2 2 2 2 2 2 2 2 2 Source: IDC, Gartner, Morgan Stanley Research © MOBIENTO 16Wednesday, December 12, 12
  30. 30. © MOBIENTO 17Wednesday, December 12, 12
  31. 31. MOBILE DATA TRAFFIC UP 1800% BY 2015 Source: mobilefuture.org © MOBIENTO 17Wednesday, December 12, 12
  32. 32. 1G: 56 KBIT/SEC 2G: 115 KBIT/SEC 3G: 28 MBIT/SEC 4G: 100 MBIT/SEC © MOBIENTO Source: Forrester 18Wednesday, December 12, 12
  33. 33. 1G Voice © MOBIENTO 19Wednesday, December 12, 12
  34. 34. 2G Voice Data © MOBIENTO 20Wednesday, December 12, 12
  35. 35. 3G Voice Data © MOBIENTO 21Wednesday, December 12, 12
  36. 36. OTT services © MOBIENTO 22Wednesday, December 12, 12
  37. 37. $10-14 BILLION © MOBIENTO 23Wednesday, December 12, 12
  38. 38. $65 BILLION © MOBIENTO 24Wednesday, December 12, 12
  39. 39. 3G Voice Data © MOBIENTO 25Wednesday, December 12, 12
  40. 40. 4G Data © MOBIENTO 26Wednesday, December 12, 12
  41. 41. 100% DIGITAL © MOBIENTO 27Wednesday, December 12, 12
  42. 42. © MOBIENTO 28Wednesday, December 12, 12
  43. 43. © MOBIENTO 29Wednesday, December 12, 12
  44. 44. ECOSYSTEMS © MOBIENTO 30Wednesday, December 12, 12
  45. 45. Apple © MOBIENTO 31Wednesday, December 12, 12
  46. 46. Amazon © MOBIENTO 32Wednesday, December 12, 12
  47. 47. Google Nexus line-up © MOBIENTO 33Wednesday, December 12, 12
  48. 48. Google Nexus Q © MOBIENTO 34Wednesday, December 12, 12
  49. 49. Google Nexus Q © MOBIENTO 35Wednesday, December 12, 12
  50. 50. Xiaomi © MOBIENTO 36Wednesday, December 12, 12
  51. 51. INTERNET OF THINGS © MOBIENTO 37Wednesday, December 12, 12
  52. 52. 50bn connected devices by 2020 © MOBIENTO 38Wednesday, December 12, 12
  53. 53. Wednesday, December 12, 12
  54. 54. Wednesday, December 12, 12
  55. 55. Wednesday, December 12, 12
  56. 56. Wednesday, December 12, 12
  57. 57. CHEAP CONNECTED DEVICES © MOBIENTO 41Wednesday, December 12, 12
  58. 58. NEW UX MODEL © MOBIENTO 42Wednesday, December 12, 12
  59. 59. “Connectivity ranking is the new Google.” - Scott Jensen, Frog Software © MOBIENTO 43Wednesday, December 12, 12
  60. 60. TRICKLE-UP INNOVATION © MOBIENTO 44Wednesday, December 12, 12
  61. 61. Wednesday, December 12, 12
  62. 62. Wednesday, December 12, 12
  63. 63. Wednesday, December 12, 12
  64. 64. FLEXIBLE DISPLAYS © MOBIENTO 48Wednesday, December 12, 12
  65. 65. Wednesday, December 12, 12
  66. 66. Wednesday, December 12, 12
  67. 67. Wednesday, December 12, 12
  68. 68. Wednesday, December 12, 12
  69. 69. Wednesday, December 12, 12
  70. 70. AUGMENTED REALITY © MOBIENTO 53Wednesday, December 12, 12
  71. 71. Hasbro Tag Blaster © MOBIENTO 54Wednesday, December 12, 12
  72. 72. Ogg Board © MOBIENTO 55Wednesday, December 12, 12
  73. 73. Sony Wonderbook © MOBIENTO 56Wednesday, December 12, 12
  74. 74. Sony AR headset © MOBIENTO 57Wednesday, December 12, 12
  75. 75. 3D PRINTING © MOBIENTO 58Wednesday, December 12, 12
  76. 76. Rep Rap © MOBIENTO 59Wednesday, December 12, 12
  77. 77. ONLINE © MOBIENTO 60Wednesday, December 12, 12
  78. 78. ONLINE EDUCATION © MOBIENTO 61Wednesday, December 12, 12
  79. 79. Coursera © MOBIENTO 62Wednesday, December 12, 12
  80. 80. The Khan Academy © MOBIENTO 63Wednesday, December 12, 12
  81. 81. MOBILE © MOBIENTO 64Wednesday, December 12, 12
  82. 82. NEW BUSINESS & MARKETING MODELS Source: Mobile Marketer, Forrester Research © MOBIENTO 65Wednesday, December 12, 12
  83. 83. © MOBIENTO 66Wednesday, December 12, 12
  84. 84. © MOBIENTO 67Wednesday, December 12, 12
  85. 85. SECOND SCREEN ADOPTION & MARKETING © MOBIENTO 68Wednesday, December 12, 12
  86. 86. Wednesday, December 12, 12
  87. 87. Wednesday, December 12, 12
  88. 88. FURTHER STRUGGLES WITH MOBILE PAYMENTS © MOBIENTO 70Wednesday, December 12, 12
  89. 89. © MOBIENTO 71Wednesday, December 12, 12
  90. 90. THE FORM FACTOR GAME © MOBIENTO 72Wednesday, December 12, 12
  91. 91. Galaxy Beam © MOBIENTO 73Wednesday, December 12, 12
  92. 92. Phone sizes © MOBIENTO 74Wednesday, December 12, 12
  93. 93. 4:3 © MOBIENTO 75Wednesday, December 12, 12
  94. 94. Panasonic Aquos © MOBIENTO 76Wednesday, December 12, 12
  95. 95. Oppo Ulike 2 © MOBIENTO 77Wednesday, December 12, 12
  96. 96. THE HONEYMOON IS OVER © MOBIENTO 78Wednesday, December 12, 12
  97. 97. BEHAVIOUR © MOBIENTO 79Wednesday, December 12, 12
  98. 98. SYNAESTHETIC MARKETING © MOBIENTO 80Wednesday, December 12, 12
  99. 99. SYNAESTHESIA © MOBIENTO 81Wednesday, December 12, 12
  100. 100. Synaesthesia © MOBIENTO 82Wednesday, December 12, 12
  101. 101. Synaesthesia © MOBIENTO 82Wednesday, December 12, 12
  102. 102. Synaesthesia d d d d d d d d d d d d d d d b d d d d d d d d b d d d d d d d d d d d d d b d d d d d d d d d d b d d d d d d d d d d d d d d d d d d d d d d d d b d d © MOBIENTO 83Wednesday, December 12, 12
  103. 103. Synaesthesia d d d d d d d d d d d d d d d b d d d d d d d d b d d d d d d d d d d d d d b d d d d d d d d d d b d d d d d d d d d d d d d d d d d d d d d d d d b d d © MOBIENTO 84Wednesday, December 12, 12
  104. 104. SYNAESTHETIC MARKETING © MOBIENTO 85Wednesday, December 12, 12
  105. 105. Synaesthetic marketing ABOX © MOBIENTO 86Wednesday, December 12, 12
  106. 106. Synaesthetic marketing ABOX © MOBIENTO 87Wednesday, December 12, 12
  107. 107. Synaesthetic marketing © MOBIENTO 88Wednesday, December 12, 12
  108. 108. Synaesthetic marketing © MOBIENTO 89Wednesday, December 12, 12
  109. 109. Mini © MOBIENTO 90Wednesday, December 12, 12
  110. 110. © MOBIENTO 91Wednesday, December 12, 12
  111. 111. Synaesthetic marketing © MOBIENTO 92Wednesday, December 12, 12
  112. 112. Synaesthetic marketing © MOBIENTO 93Wednesday, December 12, 12
  113. 113. Synaesthetic marketing © MOBIENTO 94Wednesday, December 12, 12
  114. 114. Synaesthetic marketing © MOBIENTO 95Wednesday, December 12, 12
  115. 115. Thank you! twitter: @tobiasbard email: tobias.bard@mobiento.comWednesday, December 12, 12

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