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Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
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Mobile Thirst 3: Mobile BFF!

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Mobile Best Friends Forever! ‘How do we use mobile to create lasting customer relationships?’

Mobile Best Friends Forever! ‘How do we use mobile to create lasting customer relationships?’

Published in: Technology, Business
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Transcript

  • 1. Hello Mobile Thirst, Let’s talk Mobile Relationship Marketing2012.06.15
  • 2. AGENDA 1. Understanding mobile 2. Mobile RM starting points 3. Mobiento’s RM offering© MOBIENTO
  • 3. MOBILE RM© MOBIENTO 3
  • 4. UNDERSTANING MOBILEA brand’s mobile relationship marketing strategy starts with understanding: CONTEXT - the target group behavior COMMUNICATION CHANNEL TECHNOLOGY - the message - the media - the tools© MOBIENTO
  • 5. CONTEXT-THE BEHAVIOR© MOBIENTO 5
  • 6. The smartphone target group 2012 in Sweden 27% have 2012: 90% have made an online 51% have 75% online Smartphones researched a purchase with smartphones everyday > PC’s product their smart- phone 59% > 1/3 of 82% smartphone Aftonbladets 67% uses social shoppers made web stats are uses email media a purchase last mobile month© MOBIENTO
  • 7. ME, HERE, NOW© MOBIENTO 7
  • 8. COMMUTING© MOBIENTO 8
  • 9. TV SOFA© MOBIENTO 9
  • 10. Creative Mobile Agency POINT OF SALE© MOBIENTO 10
  • 11. COMMUNICATION -THE MESSAGE© MOBIENTO 11
  • 12. REPETETIVE NOW BORED NOW URGENT NOW© MOBIENTO 12
  • 13. Repetitive now© MOBIENTO 13
  • 14. Bored now© MOBIENTO 14
  • 15. Urgent now© MOBIENTO 15
  • 16. Trigger purchase - but let the customer decide POS© MOBIENTO 16
  • 17. CHANNEL-THE MEDIA© MOBIENTO 17
  • 18. RM channels with mobile touch points Loca- tion Online tools email Mobile Mobil RM mail channels DM Event QR AR© MOBIENTO 18
  • 19. Focus of this presentation Mobile RM Channels Push Response notifications services SMS© MOBIENTO 19
  • 20. SMS© MOBIENTO 20
  • 21. SMS examples© MOBIENTO
  • 22. PUSH NOTIFICATIONS© MOBIENTO 22
  • 23. Push notification examples© MOBIENTO
  • 24. Reach & ROI comparison SMS and push notifications Total audience Downloaded app Loyalty club customers Accepted push notifications Customers with SMS© MOBIENTO
  • 25. SITE Way forward for APP loyalty program ?© MOBIENTO
  • 26. MOBILE RESPONSE© MOBIENTO 26
  • 27. QR CODES, CLICK-TO-CALL, SMS RESPONSEIMAGE RECOGNITIONSHORT URLS© MOBIENTO 27
  • 28. QR code response examples© MOBIENTO
  • 29. http://www.youtube.com/watch?v=KRA0SZhKNyo© MOBIENTO 29
  • 30. TECHNOLOGY-THE TOOLS© MOBIENTO 30
  • 31. LEGACY SYSTEMS+ MOBILE TOOLS= EFFECTIVE MOBILE RM© MOBIENTO 31
  • 32. Summary CONTEXT - the target group behavior COMMUNICATION CHANNEL TECHNOLOGY - the message - the media - the tools ORGANIZATION - the people© MOBIENTO
  • 33. STARTINGPOINTS© MOBIENTO 33
  • 34. NO CUSTOMERDATABASETODAY© MOBIENTO 34
  • 35. LOW THRESHOLD ENTRY Point-of-sale integration Loyalty program Dialogue in multiple channels Adding customer info SMS opt-in Mobile number© MOBIENTO
  • 36. Doctors Without Borders 3. Full monthly donation from account 2. Low monthly donations with value 1. Campaigns for one off donations© MOBIENTO
  • 37. CUSTOMERDATABASETODAY,NO MOBILE DIALOGUE© MOBIENTO 37
  • 38. ACTIVATE THE MOBILEPOTENTIAL:SOFT OPT-IN OPENSFORVALUE DIALOGUE© MOBIENTO 38
  • 39. Från: AMF Från: AMF Klicka på länken för Välkommen på AMF att ladda ned din biokväll! Vi visar biobiljett till Robin Robin Hood med Hood http:// CRM Russel Crowe den mticket.no/06- 18/5, läs mer och vrein-8726332.jpg anmäl dig på (105465) Problem? amf.se/stockholm Maila oss på Avreg? Smsa AMF robinhood@amf.se STOPP till 71160© MOBIENTO
  • 40. MOBIENTORM OFFER© MOBIENTO 40
  • 41. MOBIENTO MESSENGER - messaging dialogue web tool - an series of mobile CRM essentials MESSAGING GATEWAY STRATEGY & CREATIVE - connect to CRM systems over API’s DIALOGUE TOOLS PUSH NOTIFICATIONS - push not. dialogue web tool MOBILE LOYALTY CLUB - system for mobile first CRM RESPONSE MECHANISMS - (QR codes, sms response, etc.) LIST MANAGEMENT - address db, number look-ups, etc.© MOBIENTO
  • 42. Speak soon! Frans Borgstrand frans.borgstrand@mobiento.com© MOBIENTO

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