Your SlideShare is downloading. ×
DABGO presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

DABGO presentation

345
views

Published on

Account Director Christian Hermansen talked at the DABGO meetup (Danish community in Stockholm) about mobility and how it is changing our lives.

Account Director Christian Hermansen talked at the DABGO meetup (Danish community in Stockholm) about mobility and how it is changing our lives.


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
345
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Hello DABGO let´s talk mobile 2012.02.10Wednesday, October 3, 12
  • 2. THEMOBILEFUTUREIS NOW © MOBIENTO 2Wednesday, October 3, 12
  • 3. MOBILEPHONESARE THENEWCIGARETTES? © MOBIENTO 3Wednesday, October 3, 12
  • 4. CHRISTIANHERMANSEN © MOBIENTO 4Wednesday, October 3, 12
  • 5. CONNECTINGPEOPLE& BRANDS © MOBIENTO 5Wednesday, October 3, 12
  • 6. ...WITHTHEUSEOF MOBILITY! © MOBIENTO 6Wednesday, October 3, 12
  • 7. © MOBIENTO 7Wednesday, October 3, 12
  • 8. THECOOLVERSION © MOBIENTO 8Wednesday, October 3, 12
  • 9. THEREALVERSION © MOBIENTO 9Wednesday, October 3, 12
  • 10. 3 © MOBIENTO 10Wednesday, October 3, 12
  • 11. CHALLENGE © MOBIENTO 11Wednesday, October 3, 12
  • 12. 117MINUTES © MOBIENTO 12Wednesday, October 3, 12
  • 13. MOBILE ADS SUCK © MOBIENTO 13Wednesday, October 3, 12
  • 14. “MOBILESHIFTISMY BIGGESTCHALLENGE” © MOBIENTO 14Wednesday, October 3, 12
  • 15. THEPAST © MOBIENTO 15Wednesday, October 3, 12
  • 16. Who is this? © MOBIENTO 16Wednesday, October 3, 12
  • 17. THIS WAS THE WEB © MOBIENTO 17Wednesday, October 3, 12
  • 18. MOBILEAPPS MOBILEAPPS MOBILEAPPS © MOBIENTO 18Wednesday, October 3, 12
  • 19. THENOW © MOBIENTO 19Wednesday, October 3, 12
  • 20. 56% 60% 20% 89% 20% © MOBIENTO 20Wednesday, October 3, 12
  • 21. Mobile surpasses web traffic Mobile! 2015?! 2014?! Desktop! 2013?! Source: Morgan Stanley, Forrester, Strategy Analytics © MOBIENTO 21Wednesday, October 3, 12
  • 22. THENEW“PC” © MOBIENTO 22Wednesday, October 3, 12
  • 23. THE NEWMULTI-SCREENWORLD © MOBIENTO 23Wednesday, October 3, 12
  • 24. Sequential screening is common & mostly completed within a day 90% Use multiple screens sequentially to accomplish a task over time 98% move between devices that same day Source: Google, The New Multi-screen World, 2012-08 © MOBIENTO 24Wednesday, October 3, 12
  • 25. Consumers take a multi-device path to purchase 61% 4% 65 Start on a % Smartphone Continue on a PC/Laptop Continue on a Tablet 19% Continue on a Smartphone 5% 25 Start on a % PC/Laptop Continue on a Tablet 10% 11 Start on a % Tablet Continue on a PC/Laptop Source: Google, The New Multi-screen World, 2012-08 © MOBIENTO 25Wednesday, October 3, 12
  • 26. SO,WHYISMOBILESO BIG? © MOBIENTO 26Wednesday, October 3, 12
  • 27. iPhone launch in 2007 © MOBIENTO 27Wednesday, October 3, 12
  • 28. 3G (soon 4G) is becoming standard SPEED © MOBIENTO 28Wednesday, October 3, 12
  • 29. More advanced smartphones are going mainstream Header (optional) MAINSTREAM © MOBIENTO 29Wednesday, October 3, 12
  • 30. Flat fee data traffic “ALLYOUCANEAT” © MOBIENTO 30Wednesday, October 3, 12
  • 31. The big Internet companies are putting more focus on the mobile © MOBIENTO 31Wednesday, October 3, 12
  • 32. CHANGE MEDIA USE © MOBIENTOWednesday, October 3, 12 32
  • 33. THE AVERAGE PERSON CONSUMES 7.2 HOURS OF MEDIA DAILY © MOBIENTO 33Wednesday, October 3, 12
  • 34. DESKTOP 140 MIN SMARTPHONE 117 MIN TV 98 MIN NEWSPAPER 33 MIN © MOBIENTO 34Wednesday, October 3, 12
  • 35. MOBILE DEVICES REPRESENT 27% OFTHAT TIME © MOBIENTO 35Wednesday, October 3, 12
  • 36. MOBILES ARE USED THROUGHOUTTHE DAY © MOBIENTO 36Wednesday, October 3, 12
  • 37. © MOBIENTO 37Wednesday, October 3, 12
  • 38. Rene Redzepi on Twitter “SMARTPHONESSEEM TOBETHENEWDINNER COMPANIONS” © MOBIENTO 38Wednesday, October 3, 12
  • 39. MOVIE TIME! © MOBIENTOWednesday, October 3, 12 39
  • 40. Situation Stockholm © MOBIENTO 40Wednesday, October 3, 12
  • 41. Volvo on Call © MOBIENTO 41Wednesday, October 3, 12
  • 42. FROMLIKETOLOVE © MOBIENTO 42Wednesday, October 3, 12
  • 43. STARTWITHTHE PROBLEM © MOBIENTO 43Wednesday, October 3, 12
  • 44. Its about the fundamentals of making things great to use  GIVEPEOPLEWHAT THEYWANT © MOBIENTO 44Wednesday, October 3, 12
  • 45. Consumer Context URGENT NOW BORED NOW REPETITIVE NOW © MOBIENTO 45Wednesday, October 3, 12
  • 46. FOCUS © MOBIENTO 46Wednesday, October 3, 12
  • 47. THINKMOBILITY NOTMOBILE © MOBIENTO 47Wednesday, October 3, 12
  • 48. THAT´S IT! © MOBIENTO 48Wednesday, October 3, 12
  • 49. AND IF YOU DON´T REMEMBER ANYTHING... © MOBIENTO 49Wednesday, October 3, 12
  • 50. ATLEAST YOU´VE LEARNED THAT 19% USE THEIR SMARTPHONES IN THE BATHROOM! © MOBIENTO 50Wednesday, October 3, 12
  • 51. Speak soon! Christian Hermansen christian.hermansen@mobiento.com http://se.linkedin.com/in/christianfhermansen @marketear © MOBIENTOWednesday, October 3, 12