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As more businesses operate 24/7 and seek to expand globally, those most likely to succeed will embrace enterprise mobility as a key communications strategy, according to a report by Global Industry Analysts, Inc. The market researcher expects the global market for enterprise mobility solutions to reach $217 billion by 2018. All types of industries—from health-care to logistics and transport to manufacturing, distribution wholesale, warehousing and retail—have adopted enterprise mobility. Apps for and by enterprises are revolutionizing organizational environments, the report noted. Initially offered for information retrieval and productivity needs in the form of e-mail, weather updates and stock market tickers, mobile enterprise apps have expanded into GPS and location-based services, workforce productivity, and asset and document management. Unified communications technologies are also enabling collaboration on voice, video, data and other forms of communication among mobile employees.