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In – Travel Infotainment & Media Solutions




          An Introduction
What we do
How it works

Mobie Device is installed at the back of co-driver’s seat of a Cab.
      The device is a 3G Enabled, Android based Tablet
Users can listen to music, watch movies, get updates on news, play games &
more




     16/04/2012                                              Private & Confidential
What's in it for passengers
What's in it for Marketers
Advertising & Marketing Opportunities….samplers…
Interactive Banner Advertisements
Screensaver ads




              Take your friends
            wherever. Make video
                    calls
Micro-site/ Brand App
Integration with Place Locator




Nearest
Outlet
Activity Integration with Mobility




     Mobile Integration for SMS
     based activities life gifting,
     interactive contests etc
Bracket Branding
Fleet Branding & Sampling- Cabs
Fleet branding & Sampling: Buses
Standard Ad Options              Ad Innovations          Advanced Integrations

        Banner Ads –
(545 x 416 px) and (225 x 416
                                    Interactive Banners       Road-block Campaigns
             px)
   20 second Impressions

       Video Ads –
                                      Page Captures                Brand Apps
  30 seconds Impressions

    Feature Sponsorships           Expandable Banners             Adver Games

 Surveys & Questionnaires           Pre-roll Video Ads        Feedback Integrations

                                Category Specific Video Ads    Location Specific Ads

                                      Screen savers           M-commerce Integration



 16/04/2012                                                             Private & Confidential
Features                         Hoardings &   Digital OOH   Online &
                            Mobie     TV                                                  Radio
                                                Print        Screens      Mobile

Captive                                                                                

Highly Targeted                                                                        

Consumer Interest                                                                      

Accurate Analytics                                                                     

Multiple Ad Formats                                                                    

Innovation Avenues          High    Medium    Medium          Low         High             Low

Interaction with Consumer                                                              

On the Move                                                                            

Emotional Purchases                                                                    

Pricing                     Low      High       High        Medium         Low          Medium

ROI                         High    Medium    Medium          Low         High             Low



      16/04/2012                                                             Private & Confidential
Marketing Mix @ Mobie
Our Services




  Your logo here
Your logo here

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Mobie Infotainment Introduction

  • 1. In – Travel Infotainment & Media Solutions An Introduction
  • 3. How it works Mobie Device is installed at the back of co-driver’s seat of a Cab. The device is a 3G Enabled, Android based Tablet
  • 4. Users can listen to music, watch movies, get updates on news, play games & more 16/04/2012 Private & Confidential
  • 5. What's in it for passengers
  • 6. What's in it for Marketers
  • 7. Advertising & Marketing Opportunities….samplers…
  • 9. Screensaver ads Take your friends wherever. Make video calls
  • 11. Integration with Place Locator Nearest Outlet
  • 12. Activity Integration with Mobility Mobile Integration for SMS based activities life gifting, interactive contests etc
  • 14. Fleet Branding & Sampling- Cabs
  • 15. Fleet branding & Sampling: Buses
  • 16. Standard Ad Options Ad Innovations Advanced Integrations Banner Ads – (545 x 416 px) and (225 x 416 Interactive Banners Road-block Campaigns px) 20 second Impressions Video Ads – Page Captures Brand Apps 30 seconds Impressions Feature Sponsorships Expandable Banners Adver Games Surveys & Questionnaires Pre-roll Video Ads Feedback Integrations Category Specific Video Ads Location Specific Ads Screen savers M-commerce Integration 16/04/2012 Private & Confidential
  • 17. Features Hoardings & Digital OOH Online & Mobie TV Radio Print Screens Mobile Captive       Highly Targeted       Consumer Interest       Accurate Analytics       Multiple Ad Formats       Innovation Avenues High Medium Medium Low High Low Interaction with Consumer       On the Move       Emotional Purchases       Pricing Low High High Medium Low Medium ROI High Medium Medium Low High Low 16/04/2012 Private & Confidential
  • 19. Our Services Your logo here