16. Standard Ad Options Ad Innovations Advanced Integrations
Banner Ads –
(545 x 416 px) and (225 x 416
Interactive Banners Road-block Campaigns
px)
20 second Impressions
Video Ads –
Page Captures Brand Apps
30 seconds Impressions
Feature Sponsorships Expandable Banners Adver Games
Surveys & Questionnaires Pre-roll Video Ads Feedback Integrations
Category Specific Video Ads Location Specific Ads
Screen savers M-commerce Integration
16/04/2012 Private & Confidential
17. Features Hoardings & Digital OOH Online &
Mobie TV Radio
Print Screens Mobile
Captive
Highly Targeted
Consumer Interest
Accurate Analytics
Multiple Ad Formats
Innovation Avenues High Medium Medium Low High Low
Interaction with Consumer
On the Move
Emotional Purchases
Pricing Low High High Medium Low Medium
ROI High Medium Medium Low High Low
16/04/2012 Private & Confidential