MobiNear BlueNFC

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MobiNear BlueNFC now enables future NFC applications with current existing Bluetooth enabled Mobiles.

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MobiNear BlueNFC

  1. 1. Mobi Near BlueNFC Discover the Digital World around you
  2. 2. Technologies Sans-Fil Technologies sans-fil (2008 mondial): #1 GSM 3B http://www.gsmworld.com / Informa #2 Bluetooth 2B http://www.bluetooth.com / ABI Research #3 WiFi 0.8 B http://www.wi-fi.org / In-Stat 1000 750 GSM Mu 500 Bluetooth WiFi WiFi Mobile 250 0 2005 2006 2007 Sources: Gartner, Wireless Intelligence, In-Stat
  3. 3. Bluetooth Mobiles Worldwide Estimated in use Bluetooth Mobiles US: ~20% Europe: ~60% Asia: ~20% (Africa: < 10%) (Japan: < 10%) Source: MobiNear estimates after discussions with Bluetooth SIG
  4. 4. Bluetooth on Mobile 100 90 80 70 Bluetooth (in Advanced European 60 Countries) Bluetooth % 50 . (Worldw ide) Flashcode (France) WiFi (Worldw ide) 40 Open WiFi (France) NFC (France) 30 UWBi (Worldw ide) WiMaxi (Worldw ide) 20 Sources: Gartner, ABI, AFMM, Bluetooth SIG, MobiNear estimations 10 0 2005 2006 2007 2008 2009 2010 2011 2012
  5. 5. NFC success story in Japan ● July 2004: Launch by NTT DoCoMo In Europe: Vodafone ? ● i-mode FeliCa: a technology from In Europe: Orange + Thomson ? FeliCa Networks (Sony + NTT DoCoMo) Who will pay for the + $5 phone BOM ? ● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers subsidies. In Europe: Vodafone to pay for readers ? ● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT DoCoMo. In Europe: Orange to buy a stake in BNP ? In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world. ● Nov. 05: Launch of Mobile credit card platform quot;iDquot; ● 2005: Partnerships with retail, bank, transport, ... ● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants, taxis ● Jan. 2006: 10 millions of i-mode FeliCa sold. ● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted Source: from a Jap'Presse presentation on NFC at MobileMonday
  6. 6. BlueNFC, Pourquoi ? Utiliser Bluetooth pour préparer les usages NFC Avantages: ● > 50% de terminaux compatibles au lancement (Terminaux Java & Bluetooth) ● Gagner 7 ans sur le marché (NFC: 20% en 2012; Bluetooth: 20% en 2005) ● Coût bas (volumes Bluetooth)
  7. 7. MobiNear BlueNFC 1-3 Mbps 10 cm Simple Operation Secured Connection Efficient Transfer
  8. 8. Comparaison des technologies Bluetooth BlueNFC NFC Point-to- Point-to- Network Type Point-to-point multipoint multipoint < 0.1m – 10m Range 10m & < 0.2m Programmable 721 kbit/s 721 kbit/s Speed 424 kbit/s 3 Mbps 3 Mbps Typ.: 3 s Set-up time 6s < 0.1 s 1-6 s Compatible No No Yes with RFID Yes with Yes with Zero Click No Software Software Yes with Yes with Security No Software & SIM Software & SIM Source: http://en.wikipedia.org/wiki/Near_Field_Communication
  9. 9. Applications BlueNFC ?  Shopping: carte de fidélité, paiement en magasin  Mobilier urbain: couponing, promotion (bandes annonces), informations, URL, dial-up  Transports (lecture en ~3s): achat, stockage, validation de titres  Services publics: informations, URL, dial-up
  10. 10. Usages BlueNFC Applications Energy BlueNFC Remarks Best Solution Transport / Fast Read Time Reader No NFC (e.g. Tube) 3s Typ. Transport / Slow Reader Yes BlueNFC (e.g. Plane) BlueNFC with Payment Reader Yes Software & SIM Physical BlueNFC with Reader Yes Access Control Software & SIM Network / PC BlueNFC with Reader Yes Access Control Software & SIM PayTV / VoD BlueNFC with Reader Yes Access Control Software & SIM BlueNFC & BlueNFC & Ticketing Mobile ! Yes Flashcode Flashcode BlueNFC & BlueNFC & Ticketing via URL Reader Yes Flashcode Flashcode Compatible RFID Mobile ! No NFC RFID: No Loyalty Reader Yes BlueNFC Couponing Reader Yes BlueNFC Information Reader Yes BlueNFC Security Check Reader Yes BlueNFC Points Control Easy Reader Yes BlueNFC Bluetooth Pairing Compatible A/V Advertising Reader Yes BlueNFC Source: MobiNear Multimedia: Yes
  11. 11. Le lecteur : La MobiNear Box Internet / Ethernet / GSM Data 
  12. 12. MobiNear Box: Technology 4km/h 10m  20m
  13. 13. MobiNear Box: Technology 4km/h 4 km/h  18 s 10 km/h  7 s 10m  20m MobiNear 3s Typ.
  14. 14. MobiNear Box advantages ● Easy Installation (Plug & it securely connects) ● Easy Management: 100 % Web Operated (Control: Push On/Off, Black listing, Content, ...) ● Upgradable: On the field remotely ● Low Cost Subscription Fees
  15. 15. Exemple: Paiement J2ME =
  16. 16. La Securité J2ME Internet JSR-172 Application JSR-82 https:// JSR-177 PKI
  17. 17. La Securité: Multi-Applications J2ME J2ME J2ME Application Application Application MIDlet MIDlet MIDlet e.g. Access_1 e.g. Bank_1 e.g. Tickets_1 JSR-177 CARDlet CARDlet CARDlet e.g. Access_1 e.g. Bank_1 e.g. Tickets_1
  18. 18. Application BlueNFC Mobile  Parc mobile quot;upgradablequot; important: Déploiement BlueNFC Mobile Sécurisé en OTA (~10% de terminaux en France dès le 1er jour)  Support Application Auto-Start (Zero Click)  Application Interactive & Programmable (Java)  Solution Multi-Opérateurs  Solution Multi fabricants de téléphones  Solution Multi-Langues  Solution Multi-Services
  19. 19. Demo
  20. 20. Merci pour votre attention. Des Questions ? Mobi Near Discover the Digital World around you Christian CHABRERIE, Ph.D. Founder & CEO christian.chabrerie@mobinear.com
  21. 21. Démos BlueNFC Exemple 1: Carte de Fidélité Mobile (Multi-Cartes) Exemple 2: Audioguide pour les Musées (Multi-langues)
  22. 22. Démo:Multi-Zones SmartPoster
  23. 23. Blue NFC

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