Bluetooth, BlueNFC & NFC: What steps for a
Massive deployment of contactless mobile services ?

  Bluetooth, BlueNFC & NFC...
Agenda
   Introduction: Wireless Technologies in Mobiles

   Fact Sheets & History of NFC & Bluetooth

   Could Bluetoo...
What's in Your Pockets ?
Wireless Technologies
Wireless Technologies (2008 worldwide):
#1 GSM                   3B        http://www.gsmworld.com /...
Bluetooth Mobiles Worldwide
               Estimated in use Bluetooth Mobiles




 US: ~20%             Europe: ~60%      ...
Technologies present in Mobile
                               (Voice & SMS excluded)
    100


    90


    80


    70
  ...
NFC success story in Japan
●   July 2004: Launch by NTT DoCoMo In Europe: Vodafone & Orange ?
                            ...
MobiNear BlueNFC



                                               1-3
                                              Mbps
...
Why BlueNFC ?

Use Bluetooth to pave the way to NFC usages
       BlueNFC: The Complementary to NFC ?

Advantages:
●   > 8...
Technologies Comparaison
                                Bluetooth      BlueNFC        NFC


                  Use today's...
BlueNFC: Applications
            Multi-Services
   Payment :
    Ex.: In-Store micro-payment

   In-Situ CRM :
    Ex.:...
Usages: NFC & BlueNFC
                    Applications       Energy BlueNFC      Remarks        Best Solution
            ...
BlueNFC Compatibility
   Worldwide Standard (Cf. Bluetooth SIG)

   Multi-Operator Solution

   Multi OEM (i.e. phone m...
In Use & Demos Solutions




     contact@mobinear.com
World of Mobiles

   > 4.6 B users
    ( > 67% of world population)

   > 3000 models

   > 75 % are Bluetooth

    Sou...
What If …
it exists a Technology that ... ?
   "NFC-like" solution capable of covering
    100% of World Mobiles (i.e. fr...
Thank you for your attention.
          Any Question ?




Mobi Near
Discover the Digital World around you
    Christian C...
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MobiNear BlueNFC Cartes2009

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MobiNear BlueNFC

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MobiNear BlueNFC Cartes2009

  1. 1. Bluetooth, BlueNFC & NFC: What steps for a Massive deployment of contactless mobile services ? Bluetooth, BlueNFC & NFC: Quelles étapes pour un déploiement massif de services mobiles sans contact ? CARTES & IDentification 2009 C07 - MOBILE MONEY SERVICES: Wednesday, 18th of november 2009 - 14:30-15:00
  2. 2. Agenda  Introduction: Wireless Technologies in Mobiles  Fact Sheets & History of NFC & Bluetooth  Could Bluetooth/BlueNFC pave the way to NFC ?  What Technologies for what Use Cases ?  Conclusion: Roadmap
  3. 3. What's in Your Pockets ?
  4. 4. Wireless Technologies Wireless Technologies (2008 worldwide): #1 GSM 3B http://www.gsmworld.com / Informa #2 Bluetooth 2B http://www.bluetooth.com / ABI Research #3 WiFi 0.8 B http://www.wi-fi.org / In-Stat WiFi Mobile 0.005 B 1000 750 GSM Mu 500 Bluetooth WiFi WiFi Mobile 250 0 2005 2006 2007 Sources: Gartner, Wireless Intelligence, In-Stat
  5. 5. Bluetooth Mobiles Worldwide Estimated in use Bluetooth Mobiles US: ~20% Europe: ~60% Asia: ~20% (Africa: < 10%) (Japan: < 10%) Source: MobiNear estimates after discussions with Bluetooth SIG
  6. 6. Technologies present in Mobile (Voice & SMS excluded) 100 90 80 70 Bluetooth (in Advanced European 60 Countries) Bluetooth % 50 . (Worldw ide) Flashcode (France) WiFi (Worldw ide) 40 Open WiFi (France) NFC (France) 30 UWBi (Worldw ide) WiMaxi (Worldw ide) 20 Sources: Gartner, ABI, AFMM, Bluetooth SIG, MobiNear estimations 10 0 2005 2006 2007 2008 2009 2010 2011 2012
  7. 7. NFC success story in Japan ● July 2004: Launch by NTT DoCoMo In Europe: Vodafone & Orange ? NB: No Operator in Europe is near NTT DoCoMo ● i-mode FeliCa: a technology from In Europe: Orange + Thomson ? FeliCa Networks (Sony) Who will pay for the + $5 phone BOM ? NB: >20% &  of Mobile BOM vs. 5% ● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers subsidies. In Europe: Vodafone to pay for readers ? ● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT DoCoMo. In Europe: Orange to buy a stake in BNP ? In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world. ● Nov. 05: Launch of Mobile credit card platform "iD" ● 2005: Partnerships with retail, bank, transport, ... ● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants, taxis ● Jan. 2006: 10 millions of i-mode FeliCa sold. ● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted Source: from a Jap'Presse presentation on NFC at MobileMonday
  8. 8. MobiNear BlueNFC 1-3 Mbps 10 cm Simple Operation Short range Connection Efficient Transfer
  9. 9. Why BlueNFC ? Use Bluetooth to pave the way to NFC usages BlueNFC: The Complementary to NFC ? Advantages: ● > 80% of Mobiles compatible at launch time ● Gain 8 years on the market (NFC: 20% in 2013; Bluetooth: 20% in 2005) ● Low cost function ( > 2 Bu volumes)
  10. 10. Technologies Comparaison Bluetooth BlueNFC NFC Use today's Yes Yes No Mobile Penetration > 75 % > 75 % <1% Rate < 0.1m – 10m Range 10m & < 0.1 m Programmable 721 kbit/s 721 kbit/s Speed 424 kbit/s 3 Mbps 3 Mbps Typ.: 3 s Set-up time 6s < 0.25 s 1-6 s Reader Cost Low Low Low Mobile Cost $0 $0 $5 Source: http://en.wikipedia.org/wiki/Near_Field_Communication
  11. 11. BlueNFC: Applications Multi-Services  Payment : Ex.: In-Store micro-payment  In-Situ CRM : Ex.: Loyalty Card & Coupons, ...  Content : Ex.: Personalized Multimedia Content delivery, Advising, Outdoor advertising, Promotion (trailers), Audio-Guides, ...
  12. 12. Usages: NFC & BlueNFC Applications Energy BlueNFC Remarks Best Solution Transport / Fast Read Time Reader No NFC (e.g. Tube) 3s Typ. Transport / Slow Reader Yes BlueNFC (e.g. Plane) BlueNFC with Payment Reader Yes SIM Security Physical BlueNFC with Reader Yes Access Control SIM Security Network / PC BlueNFC with Reader Yes Access Control SIM Security PayTV / VoD BlueNFC with Reader Yes Access Control SIM Security BlueNFC & BlueNFC & Ticketing via URL Reader Yes Flashcode Flashcode Compatible RFID Mobile ! No NFC / RFID RFID: No Micro-Payment Reader Yes BlueNFC Loyalty Reader Yes BlueNFC Couponing Reader Yes BlueNFC Personalized Reader Yes BlueNFC Advising Information Reader Yes BlueNFC Security Check Reader Yes BlueNFC Points Control Easy Reader Yes BlueNFC Bluetooth Pairing Compatible A/V Advertising Reader Yes BlueNFC Multimedia: Yes BlueNFC & Ticketing Mobile ! Yes 2D barcode Source: MobiNear Flashcode
  13. 13. BlueNFC Compatibility  Worldwide Standard (Cf. Bluetooth SIG)  Multi-Operator Solution  Multi OEM (i.e. phone manufacturers) Solution  Multi-Languages Solution  Multi-Services Solution
  14. 14. In Use & Demos Solutions contact@mobinear.com
  15. 15. World of Mobiles  > 4.6 B users ( > 67% of world population)  > 3000 models  > 75 % are Bluetooth Sources: ITU, GSMA, MobiNear
  16. 16. What If … it exists a Technology that ... ?  "NFC-like" solution capable of covering 100% of World Mobiles (i.e. from Emerging to iPhone)  Zero Mobile Modification (Zero Hardware & Zero Software modification & Zero software to install & Zero sticker)  SIM based Security (with Zero SIM change) To be announced at MWC2010 ...
  17. 17. Thank you for your attention. Any Question ? Mobi Near Discover the Digital World around you Christian CHABRERIE, Ph.D. Founder & CEO christian.chabrerie@mobinear.com
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