Bluetooth, BlueNFC & NFC: What steps for a
Massive deployment of contactless mobile services ?
Bluetooth, BlueNFC & NFC: Quelles étapes pour un
déploiement massif de services mobiles sans contact ?
CARTES & IDentification 2009
C07 - MOBILE MONEY SERVICES: Wednesday, 18th of november 2009 - 14:30-15:00
Introduction: Wireless Technologies in Mobiles
Fact Sheets & History of NFC & Bluetooth
Could Bluetooth/BlueNFC pave the way to NFC ?
What Technologies for what Use Cases ?
Wireless Technologies (2008 worldwide):
#1 GSM 3B http://www.gsmworld.com / Informa
#2 Bluetooth 2B http://www.bluetooth.com / ABI Research
#3 WiFi 0.8 B http://www.wi-fi.org / In-Stat
WiFi Mobile 0.005 B
2005 2006 2007
Sources: Gartner, Wireless Intelligence, In-Stat
Bluetooth Mobiles Worldwide
Estimated in use Bluetooth Mobiles
US: ~20% Europe: ~60% Asia: ~20%
(Africa: < 10%) (Japan: < 10%)
Source: MobiNear estimates after discussions with Bluetooth SIG
Technologies present in Mobile
(Voice & SMS excluded)
% 50 . (Worldw ide)
WiFi (Worldw ide)
40 Open WiFi (France)
30 UWBi (Worldw ide)
WiMaxi (Worldw ide)
20 Sources: Gartner, ABI, AFMM,
Bluetooth SIG, MobiNear estimations
2005 2006 2007 2008 2009 2010 2011 2012
NFC success story in Japan
● July 2004: Launch by NTT DoCoMo In Europe: Vodafone & Orange ?
NB: No Operator in Europe is near NTT DoCoMo
● i-mode FeliCa: a technology from In Europe: Orange + Thomson ?
FeliCa Networks (Sony) Who will pay for the + $5 phone BOM ?
NB: >20% & of Mobile BOM vs. 5%
● NTT DoCoMo invested more than 10B yens (73,6 millions euros) in the readers
subsidies. In Europe: Vodafone to pay for readers ?
● Apr. 05: 34% of Mitsui Sumitomo Card (Mitsui Sumitomo Bank) stakes hold by NTT
DoCoMo. In Europe: Orange to buy a stake in BNP ?
In 2006, SMBC was the #3 largest bank in Japan and the 8th largest bank in the world.
● Nov. 05: Launch of Mobile credit card platform "iD"
● 2005: Partnerships with retail, bank, transport, ...
● 2006: Equipment of the Japanese convinis (small convenience stores), restaurants,
● Jan. 2006: 10 millions of i-mode FeliCa sold.
● 2008: Coca Cola (C-mode2) 20 000 vending machines forecasted
Source: from a Jap'Presse presentation on NFC at MobileMonday
Simple Operation Short range Connection Efficient Transfer
Why BlueNFC ?
Use Bluetooth to pave the way to NFC usages
BlueNFC: The Complementary to NFC ?
● > 80% of Mobiles compatible at launch time
● Gain 8 years on the market
(NFC: 20% in 2013; Bluetooth: 20% in 2005)
● Low cost function ( > 2 Bu volumes)
Bluetooth BlueNFC NFC
Yes Yes No
> 75 % > 75 % <1%
< 0.1m – 10m
Range 10m & < 0.1 m
721 kbit/s 721 kbit/s
Speed 424 kbit/s
3 Mbps 3 Mbps
Typ.: 3 s
Set-up time 6s < 0.25 s
Reader Cost Low Low Low
Mobile Cost $0 $0 $5
World of Mobiles
> 4.6 B users
( > 67% of world population)
> 3000 models
> 75 % are Bluetooth
Sources: ITU, GSMA, MobiNear
What If …
it exists a Technology that ... ?
"NFC-like" solution capable of covering
100% of World Mobiles (i.e. from Emerging to iPhone)
Zero Mobile Modification
(Zero Hardware & Zero Software modification &
Zero software to install & Zero sticker)
SIM based Security (with Zero SIM change)
To be announced at MWC2010 ...
Thank you for your attention.
Any Question ?
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Christian CHABRERIE, Ph.D.
Founder & CEO