When do mobile applications enhance business?

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There are many tools for business nowadays. Mobile technology is just one of them. As with every tool for every purpose, you need to choose a right tool for the right purpose to succeed. If you are an owner of a small or middle business, an innovator, a startup owner who has come up with the idea of establishing mobile presence, you need to handle these tools carefully. Maybe you want to enhance your business with a mobile product. Maybe you want to build your business on such a product. But what you need is the same - find a solid profitable niche, broaden the client audience, and know more about the pitfalls that are waiting around the corner, in order to avoid them.

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When do mobile applications enhance business?

  1. 1. WHEN DO MOBILE APPLICATIONS ENHANCE BUSINESS?
  2. 2. TEXTINFORMA
  3. 3. TEXTINFORMA
  4. 4. INFORMA TABLE OF CONTENT / MOBILE TRENDS / MOBILE ADVANTAGES FOR YOUR BUSINESS / RECOMMENDATIONS
  5. 5. MOBILE WORLD
  6. 6. PRICE TRENDS. ACCORDING TO IDC RESEARCH INFORMATION. MOBILE GADGETS SMARTS TABLETS 407USD 429USD - 8.2% - 19%
  7. 7. FOR MOBILE PLATFORMS. ACCORDING TO ABI RESEARCH STATISTICS. MARKETSHARE ANDROID iOS WINDOWS PHONE 75% 17% 4%
  8. 8. FROM APPLICATION STORES. ACCORDING TO ABI RESEARCH STATISTICS. DOWNLOADS ANDROID iOS OTHER 58% 33% 9%
  9. 9. OF PLATFORMS. ACCORDING TO ABI RESEARCH STATISTICS. MONETIZATION ANDROID iOS OTHER 65% 27% 8%
  10. 10. IN USA. ACCORDING TO STATCOUNTER INFORMATION. PERIOD: 08/2012 - 08/2013 OS STATS ANDROID iOS BLACK BERRY 39% 51.5% 4.5%
  11. 11. IN EUROPE. ACCORDING TO STATCOUNTER INFORMATION. PERIOD: 08/2012 - 08/2013 OS STATS ANDROID iOS BLACK BERRY 46% 39% 5%
  12. 12. MOBILE SOLUTION ADVANTAGES
  13. 13. MAIN INDUSTRIES HORECA HEALTH CARE SAAS MARKETING & ADVERTISING COMMUNICATION / SOCIAL NETWORKS MEDIA eCOMMERCE MOBILE GAMES
  14. 14. Audience: Fans Followers Interested visitors Casual visitors Off-line work User access Push Notifications Emotional contact + + + + - Low - + + + + - - Low - - + + - - + High + + WEB mWEB APP
  15. 15. Encryption Platform Competitiveness Convenience in frequent use Real-time ads Loyalty + + Low + - + + Middle - + + (in-app) - High + + WEB mWEB APP
  16. 16. Healthcare Entertainment Legal service Restaurant service e-Shop Games Advertising + + + + + + + - - + + + - - + + - + + + + WEB mWEB APP
  17. 17. RECOMMENDATIONS
  18. 18. TEXTINFORMA RECOMMENDATIONS A mobile application could be used for the business support or mobile business creation; You don’t have to scale business, following the classic scheme - from a website to an app. It doesn’t matter whether a project begins with a website or an app - there always must be a promotional landing page; There is no need in orienting at market leaders. There is always a niche that you can occupy.
  19. 19. SCHEME DEVELOPER PRODUCT CLIENTUSER PRODUCT STRUCTURE $
  20. 20. USE THE RIGHT TOOL AND ACHIEVE YOUR GOALS!
  21. 21. VIKTOR DMYTRENKO in/viktordmytrenko in viktor@mobidev.biz

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