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There are many tools for business nowadays. Mobile technology is just one of them. As with every tool for every purpose, you need to choose a right tool for the right purpose to succeed. If you are an owner of a small or middle business, an innovator, a startup owner who has come up with the idea of establishing mobile presence, you need to handle these tools carefully. Maybe you want to enhance your business with a mobile product. Maybe you want to build your business on such a product. But what you need is the same - find a solid profitable niche, broaden the client audience, and know more about the pitfalls that are waiting around the corner, in order to avoid them.