1












2


3
Figure 1

4
5
Figure 2 - Percentage of users x Mobile activities

6
India
100
90
80
70
60
50
40
30
20
10
0

Japan

South
Korea
Australia

Communication Entertainment

Searching
information

...
60
50
40

Smartphone

30

Tablet

20

Laptop

10
0
00:002:59

3:005:59

6:008:59

9:0011:59

12NN14:59

15:0017:59

Figure...




9
Watched TV

Listened to radio

Read magazine

Read newspaper

Shop in store

Access net via desktop
0

5

Figure 5 - Media...
Figure 6 - Percentage of Users x Media Activities





11
Figure 7 - Percentage of Users x APAC country

12




13
Tricia Elamparo
Marketing Manager – Mobext Asia Pacific
+63 9178005490
trish.elamparo@mobext.com

14
15
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WHITEPAPER: The Role of Connected Devices in Consumers and Media Habits (APAC version)

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Together with InMobi, we explore how constant connectivity has made a direct impact on the consumer journey and how we use other media channels.

Published in: Marketing, Technology, Business
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Transcript of "WHITEPAPER: The Role of Connected Devices in Consumers and Media Habits (APAC version)"

  1. 1. 1
  2. 2.       2
  3. 3.  3
  4. 4. Figure 1 4
  5. 5. 5
  6. 6. Figure 2 - Percentage of users x Mobile activities 6
  7. 7. India 100 90 80 70 60 50 40 30 20 10 0 Japan South Korea Australia Communication Entertainment Searching information Shopping Figure 3 Percentage of Users X Regular Activities in Mobile 7 Banking Business
  8. 8. 60 50 40 Smartphone 30 Tablet 20 Laptop 10 0 00:002:59 3:005:59 6:008:59 9:0011:59 12NN14:59 15:0017:59 Figure 4 - Percentage of Users x Time 8 18:0020:59 21:0021:59
  9. 9.   9
  10. 10. Watched TV Listened to radio Read magazine Read newspaper Shop in store Access net via desktop 0 5 Figure 5 - Media Activities x Percentage of Users 10 10 15 20 25 30 35
  11. 11. Figure 6 - Percentage of Users x Media Activities   11
  12. 12. Figure 7 - Percentage of Users x APAC country 12
  13. 13.   13
  14. 14. Tricia Elamparo Marketing Manager – Mobext Asia Pacific +63 9178005490 trish.elamparo@mobext.com 14
  15. 15. 15

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