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Figure 1. What is mobile marketing? (multiple responses allow ed)

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Figure 2. Percentage of Philippine marketers investing in mobile

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Figure 3. Which of the following do you think are the key benefits of mobile marketing?

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Figure 4. Adoption of mobile in loyalty programs

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Figure 5. Insight on consumer mobile behavior

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Figure 6. How satisfied are you w ith your mobile investments

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Figure 7. Do you currently use a third party organization to help with your mobile strategy?

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Figure 8. Role of mobile in marketing m ix

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Figure 9. Which mobile method have you used in the past?

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Figure 10. Which mobile method do you plan to invest in? (Current investors in mobile)

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Figure 11. Mobile's importance vis-a-vis other marketing channels (for current investors in mobile)

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Figure 11. What is the biggest barrier to increase mobile spend?

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Figure 12. What is the biggest barrier hindering your investment in mobile (For non-investors)

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Figure 14. Which mobile methods do you plan to invest in (for current non-advertisers)

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Figure 15. Perceived change in the role of advertising

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Liau Yun Qing, “Philippines fastest growing smartphone market in SEA.” http://www.zdnet.com/ph/philippines fastest-grow...
WHITEPAPER: Philippine Advertisers' Attitudes Towards Mobile Marketing 2013
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WHITEPAPER: Philippine Advertisers' Attitudes Towards Mobile Marketing 2013

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Mobext surveyed 89 top-level marketing professionals to get their views on mobile marketing. Here you'll discover:
- Perceived benefits of mobile
- Perceived challenges in mobile marketing
- Top investments in mobile / planned investments

Published in: Marketing, Business, Technology
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WHITEPAPER: Philippine Advertisers' Attitudes Towards Mobile Marketing 2013

  1. 1. 1
  2. 2.     2
  3. 3.  3
  4. 4. Figure 1. What is mobile marketing? (multiple responses allow ed) 4
  5. 5. Figure 2. Percentage of Philippine marketers investing in mobile 5
  6. 6. Figure 3. Which of the following do you think are the key benefits of mobile marketing? 6
  7. 7. Figure 4. Adoption of mobile in loyalty programs 7
  8. 8. Figure 5. Insight on consumer mobile behavior 8
  9. 9. Figure 6. How satisfied are you w ith your mobile investments 9
  10. 10. Figure 7. Do you currently use a third party organization to help with your mobile strategy? 10
  11. 11. Figure 8. Role of mobile in marketing m ix 11
  12. 12. Figure 9. Which mobile method have you used in the past? 12
  13. 13. Figure 10. Which mobile method do you plan to invest in? (Current investors in mobile) 13
  14. 14. 14
  15. 15.     15
  16. 16. Figure 11. Mobile's importance vis-a-vis other marketing channels (for current investors in mobile) 16
  17. 17. Figure 11. What is the biggest barrier to increase mobile spend? 17
  18. 18. Figure 12. What is the biggest barrier hindering your investment in mobile (For non-investors) 18
  19. 19. Figure 14. Which mobile methods do you plan to invest in (for current non-advertisers) 19
  20. 20. Figure 15. Perceived change in the role of advertising 20
  21. 21. 21
  22. 22. 22
  23. 23. 23
  24. 24. 24
  25. 25. 1 Liau Yun Qing, “Philippines fastest growing smartphone market in SEA.” http://www.zdnet.com/ph/philippines fastest-growing-smartphone-market-in-sea-7000004335/ 2 Nielsen Southeast Asia Digital Consumer Report, 2011. http://www.nielsen.com/us/en/reports/2011/south-eastasian-digital-consumer-habits.html 3 InMobi and DecisionFuel, 2012. 2

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