Transforming businesses through mobile (IMMAP Summit 2013)

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Our CEO Arthur Policarpio's presentation during the IMMAP Summit 2013. Topic: How Mobile Transforms Business

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  • We all know the numbers. There are more than 100 million mobile subscriptions, 2/3 of which use an internet-enabled handset. We’re the 4th fastest growing mobile internet market in the world, and the fastest-growing Smartphone market in Southeast Asia. We’re the 7th largest Facebook market in the world, and 55% now access Facebook through mobile. Mobile is big.
  • If mobile is big, as most of you will probably agree, since you’re here - where’s the money? Why are mobile budgets so small relative to its reach?
  • Mobext helped launch Hyundai in Brazil in 2012
    A very important milestone
    The first car produced at scale in South America
  • The HB20x is the version of the HB20 that’s styled for adventure.
  • Transforming businesses through mobile (IMMAP Summit 2013)

    1. 1. Business Transformation through Mobile by Arthur Policarpio Head of Mobext, Asia-Pacific Phuc.Truong@mobext.com
    2. 2. The world’s largest mobile agency network Ca na da EMEA U K Fa c rn e Sa p in P r gl ot a u P ln oa d US A La ta m Mxo e ic B a il rz C il he Ag nin re t a C lm ia oo b As ia P a cific Id n ia P il p e h ip in s S gp r in a oe M lyia aa s Id n s n o eia C in h a V ta ien m H n Kn og og Sd e yn y
    3. 3. W all know that mobile is big. e 64% 111% Internet Enabled Handsets (ADMA/Nielsen 2012) Mobile Penetration (ADMA/Nielsen 2012) 402% Population: 95M Mobile Subscribers: 106M+ Smart Phone Growth (GFK Asia) 4th Fastest Growing Mobile Internet Market (GFK Asia) 55% on mobile
    4. 4. If mobile is big, where’s the money?
    5. 5. W hat keeps CEO’s awake at night? op alty Lo Loy
    6. 6. 3 Things that Matter to CEOs
    7. 7. W have to stop thinking of e mobile as just a media channel.
    8. 8. Business Transformation Platform • • • • • • marketing commerce/distribution customer service research product development business model
    9. 9. #1 Mobile Transforms Marketing
    10. 10. The First Moment of Truth © Mobext 2012 mobext.com 37
    11. 11. © Mobext 2012 mobext.com 37
    12. 12. © Mobext 2012 mobext.com 38
    13. 13. © Mobext 2012 mobext.com 39
    14. 14. © Mobext 2012 mobext.com 41
    15. 15. © Mobext 2012 mobext.com 43
    16. 16. © Mobext 2012 mobext.com 42
    17. 17. © Mobext 2012 mobext.com 44
    18. 18. © Mobext 2012 mobext.com 42
    19. 19. #2 Mobile Transforms Commerce
    20. 20. Re-inventing Couponing 22
    21. 21. Re gis te r Choos e Re de e m
    22. 22. Mobile+Social Integration GOOD FORTUNE ABOUNDS IN THE YEAR OF THE SNAKE. Spiro just availed of the Free McDonald’s Ang Pao mobile coupons, Get yours too by visiting mcdo.ph via your handheld devices.
    23. 23. Print integration
    24. 24. OOH Integration
    25. 25. In-Store Integration
    26. 26. Co-investment by Mobext on media
    27. 27. www.atomfund.co 29
    28. 28. Flawless, in-store experience
    29. 29. #3 Mobile Transforms the Customer Experience
    30. 30. time to s e rve © Mobext 2012 orde r e rrors mobext.com product a va ila bility 26 33
    31. 31. Scan & Go Tablet Application © Mobext 2012 mobext.com 26
    32. 32. fa s te r time to s e rve minima l e rrors s e rve multiple cus tome rs s imulta ne ous ly ins ta nt inve ntory confirma tion CRM © Mobext 2012 mobext.com 27
    33. 33. QR codes: out of home & print Ove r 30,000 s ca ns in le s s tha n a month Ne a rly 30% of tota l tra ffic to mobile s ite
    34. 34. Mobile Website Over 90,000 vis itors in under a month 3:52 average navigation time
    35. 35. Consumer catalogue tablet app Builds a wa re ne s s of features and performance Allows a udie nce to ‘ma ke it mine ’ (customise options)
    36. 36. Ove r 10,000 te s t drive s
    37. 37. Sales force tablet app (dealerships)
    38. 38. After-sales smartphone app User manual Car history Fuel consumption data Service schedule Roadside assistance request Dealer link
    39. 39. #4 Mobile Transforms Research & Product Development
    40. 40. How do you introduce a new beer brand in a highly-crowded market? 51
    41. 41. Le t the cons ume rs co-cre a te the product.
    42. 42. Consumers choose the perfect brew.
    43. 43. 10% of annual target pre-sold
    44. 44. Business Transformation Platform • • • • • • marketing commerce/distribution customer service research product development business model
    45. 45. 57
    46. 46. Arthur Policarpio Head of Mobext, Asia-Pacific arthur.policarpio@mobext.com 0917-5694375 Twitter: @artpolicarpio 50

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