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9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
9 Great Mobile Ideas from Starbucks
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9 Great Mobile Ideas from Starbucks

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Brand Focus is a series of posts that explores the mobile strategies and executions of the most active brands in mobile today.

Brand Focus is a series of posts that explores the mobile strategies and executions of the most active brands in mobile today.

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  • 1. 9 Great Mobile Ideas from Starbucks
  • 2. Starbucks is the world’s largest coffee chain in the world.
  • 3. It opened its first store in Seattle’s historic Pike Place Market in 1971.    
  • 4.   Today, it has more than 18,000 stores in 62 countries!
  • 5. It is one of the world’s most loved brand  
  • 6.   And a leader in mobile marketing
  • 7. Starbucks adopted a “mobile-first” strategy
  • 8. 2010 Mobile Marketer of the Year  
  • 9. 2010 Mobile Marketer of the Year & 2012 Mobile Marketer of the Year  
  • 10. And used mobile for
  • 11. And used mobile for # 1 Brand Building
  • 12. And used mobile for # 1 Brand Building # 2 Drive Sales
  • 13. And used mobile for # 1 Brand Building # 2 Drive Sales # 3 Foster loyalty
  • 14. #1 Brand Building
  • 15.         Instagram
  • 16. Starbucks is currently one of the top brands in Instagram now  
  • 17. 2.07M followers!
  • 18. Its #Starbucks Hashtag has over 9M posts  
  • 19. How?
  • 20. # 1 Beautiful photography    
  • 21. # 1 Beautiful photography that doesn’t aim to sell    
  • 22. # 2 Empowering fans    
  • 23. Colour_me_creative is a teenager from New Zealand
  • 24. With more than 900,000 followers
  • 25. Frequent regrams from Starbucks
  • 26. # 3 Behind-the-scenes content  
  • 27. Twitter
  • 28. Share and vote for your favorite #Sipface
  • 29. Goal: Promote the Frappuccino Happy Hour!
  • 30. Still hundreds of entries coming in
  • 31. Check it out at http:// frappuccino.com/en-us/ campaign/sipface
  • 32.         Interactive mobile ads
  • 33. Pandora App- mobile ad
  • 34. Goal: Promote blended drinks
  • 35. Ad expands for more content  
  • 36. “Starbucks Signature”Tablet Ad    
  • 37. Banner ad (left) Expanded ad (right)    
  • 38. 1. Pick your cup 2. Draw to customize  
  • 39.         Augmented reality
  • 40. How can Starbucks surprise during moments that matter?  
  • 41. Augmented reality cups for Christmas
  • 42. Scan cups with your app to bring them to life  
  • 43. Collect all 5 Starbucks holiday cup characters
  • 44. Augmented reality cups for Valentine’s Day
  • 45. Send eGifts and Valentine’s messages  
  • 46.         Interactive SMS
  • 47. Starbucks sent a trivia question to an opt-in database via SMS.  
  • 48. Incentive: The Great Gatsby soundtrack!
  • 49. Two-way messaging beats passive texting
  • 50. Starbucks detects smartphone users
  • 51. To send additional rich media content Embedded 11-second video of #SipFace
  • 52. Starbucks experimented with different mobile technologies to build their brand.
  • 53.     #2 Drive sales
  • 54. Starbucks process over 5 million mobile payments each week
  • 55. Mobile payments are now 30% of total payments
  • 56.         How?
  • 57.         Pay via mobile app
  • 58. Pay without cash! Step 1: Sync Starbucks Card to your app
  • 59. Pay without cash! Step 2: Open your app at the counter
  • 60. Pay without cash! Step 3: Scan to deduct purchase from your account.
  • 61. Reload your Starbucks card in-app
  • 62. Even send gift cards!
  • 63. Location-based Offers
  • 64. Starbucks partnered with UK mobile operator, O2
  • 65. And Placecast, a location service platform
  • 66. To build 800 geofenced areas in the UK
  • 67. Starbucks then sent targeted SMS offers
  • 68. To opted-in O2 subscribers in the geofenced areas
  • 69.         Mobile wallet
  • 70. One of the earliest adopters of Square, a mobile wallet / mobile POS system.
  • 71. Pay without taking out your wallet
  • 72. Or discover nearby merchants!
  • 73.         Twitter Commerce
  • 74. @tweetacoffee Gift Service
  • 75. Goal: Increase sales and engage Twitter users
  • 76. Step 1:Connect your Starbucks and Twitter account.
  • 77. Step 2: Tweet a friend!
  • 78. Step 3: Friend gets a $5 Starbucks eGift.
  • 79. RESULTS: In less than 2 months
  • 80. 32% of the purchases were made on the first day.
  • 81. By enabling consumers to pay with their mobile, Starbucks opened up new sales channels. Read more about the campaigns here and here.
  • 82.     #3 Foster loyalty
  • 83.         Mobile Apps
  • 84.         Starbucks’ app has more than 7M users
  • 85. Earn stars for every purchase and upgrade your membership. Higher membership = more freebies and perks! Use the mobile app to track rewards
  • 86.         SMS promo notifications
  • 87.         Push notifications
  • 88. Lastly, it’s all about the in-store experience!        
  • 89.        
  • 90.         “WiFi access makes work time, downtime, travel time and lots of in-between times more enjoyable and productive. ” - Google
  • 91. Starbucks used mobile to fulfill its mission of giving excellent service to its customers.
  • 92. by Explores the most active brands in mobile today.
  • 93. by Explores the most active brands in mobile today. Stay tuned for the next Brand Focus!
  • 94. For more mobile case studies, visit mobext.ph/blog
  • 95. Thank you!

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