2014 Asian Mobile Landscape

  • 2,878 views
Uploaded on

The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to …

The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to give snaphshots on the mobile markets of India, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Hong Kong, and China.

More in: Marketing
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,878
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
366
Comments
0
Likes
12

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Phuc.Truong@mobext.com Asian Mobile Landscape Compiled by Mobext
  • 2. The world’s largest mobile agency network Canada USA Latam Mexico Brazil Chile Argentina Colombia EMEA UK France Spain Portugal Poland Asia Pacific India Philippines Singapore Malaysia Indonesia China Vietnam HongKong Sydney The world’s largest mobile agency network
  • 3. Full-Service, Pure-PlayMobile MarketingAgencyModel
  • 4. ASIAN MOBILE LANDSCAPE
  • 5. APAC has the most mobile subscribers globally 2011 2012 2013 2014 2015 2016 Source: eMarketer Global Media Intelligence Report, Sept 2013 • 2.56bn mobile users in 2014 • APAC will have 4x as many smartphone users as the next largest region by that measure, Western Europe 2017
  • 6. Mobile Adspend will increase to $5.4 billion in 2014 • 26.2% of all mobile internet ad spending in the world, making it 2nd only to North America by this metric. • Includes spend on mobile ads & search, and not mobile messaging
  • 7. OS Share in Asia-Pacific
  • 8. Mobile Data Usage Source: Ericsson Mobility Report, Q3 2013 Asia shows highest mobile data usage due to the number of subscriptions
  • 9. Growth of apps: Asia shows highest app user base and app revenue growth in the world Source: Distimo, December 2013 http://www.distimo.com/publications
  • 10. Smartphone vs Feature Phone penetration • Developed APAC nations have higher smartphone penetration than Western markets • Emerging markets’ smartphone share increases every year
  • 11. Source: Vserv.mobi and the Mobile Marketing Association 2013; n=3000 Demographics of APAC mobile web users
  • 12. Top Content Downloaded Source: Vserv.mobi and the Mobile Marketing Association 2013 ; n=3000
  • 13. Users prefer mobile ads that let them… Source: Vserv.mobi and the Mobile Marketing Association 2013 n=3000
  • 14. COUNTRY SNAPSHOTS
  • 15. Source: Yahoo 2013 INDIA: Top Mobile Activities
  • 16. INDIA: impact of mobile Source: Inmobi 2013
  • 17. INDONESIA: Mobile activities Source: Inmobi 2013
  • 18. INDONESIA: Impact of mobile Source: Inmobi 2013
  • 19. MALAYSIA: Mobile activities Source: Inmobi 2013
  • 20. MALAYSIA: Impact of mobile Source: Inmobi 2013
  • 21. PHILIPPINES: Mobile activities Source: Vserv.mobi and the Mobile Marketing Association 2013
  • 22. PHILIPPINES: Mobile activities Source:TNS2013
  • 23. VIETNAM: Mobile activities Source: Vserv.mobi and the Mobile Marketing Association 2013
  • 24. VIETNAM: Consumer profile Source: Vserv.mobi and the Mobile Marketing Association 2013
  • 25. HONG KONG: Mobile Activities Source: Google Ipsos Media CT 2013
  • 26. CHINA: Top Mobile Activities Source: Yahoo 2013
  • 27. Source: Flurry 2013 CHINA: Mobile app usage
  • 28. Source: iResearch 2013, Credit Suisse 2013 CHINA: Mcommerce spend & share of eCommerce on the rise
  • 29. CHINA: Social = mobile Source: We Are Social, 2013
  • 30. SINGAPORE: Mobile activities Source: Vserv.mobi and the Mobile Marketing Association 2013
  • 31. SINGAPORE: Consumer profile Source: Vserv.mobi and the Mobile Marketing Association 2013
  • 32. SINGAPORE: Highest smartphone penetration Source: Nielsen 2013
  • 33. SINGAPORE: mCommerce Source: Havas Worldwide 2013
  • 34. SINGAPORE: High multi-device ownership Source: Nielsen 2013
  • 35. For more insights on the APAC mobile market visit www.mobext.ph or email at info@mobext.ph