2014 Asian Mobile Landscape

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The 2014 Asian Mobile Landscape gives an overview of the APAC mobile market, showing opportunities and areas of growth. We also compiled statistics from different ad networks / research agencies to give snaphshots on the mobile markets of India, Indonesia, Malaysia, Philippines, Singapore, Vietnam, Hong Kong, and China.

Published in: Marketing

2014 Asian Mobile Landscape

  1. 1. Phuc.Truong@mobext.com Asian Mobile Landscape Compiled by Mobext
  2. 2. The world’s largest mobile agency network Canada USA Latam Mexico Brazil Chile Argentina Colombia EMEA UK France Spain Portugal Poland Asia Pacific India Philippines Singapore Malaysia Indonesia China Vietnam HongKong Sydney The world’s largest mobile agency network
  3. 3. Full-Service, Pure-PlayMobile MarketingAgencyModel
  4. 4. ASIAN MOBILE LANDSCAPE
  5. 5. APAC has the most mobile subscribers globally 2011 2012 2013 2014 2015 2016 Source: eMarketer Global Media Intelligence Report, Sept 2013 • 2.56bn mobile users in 2014 • APAC will have 4x as many smartphone users as the next largest region by that measure, Western Europe 2017
  6. 6. Mobile Adspend will increase to $5.4 billion in 2014 • 26.2% of all mobile internet ad spending in the world, making it 2nd only to North America by this metric. • Includes spend on mobile ads & search, and not mobile messaging
  7. 7. OS Share in Asia-Pacific
  8. 8. Mobile Data Usage Source: Ericsson Mobility Report, Q3 2013 Asia shows highest mobile data usage due to the number of subscriptions
  9. 9. Growth of apps: Asia shows highest app user base and app revenue growth in the world Source: Distimo, December 2013 http://www.distimo.com/publications
  10. 10. Smartphone vs Feature Phone penetration • Developed APAC nations have higher smartphone penetration than Western markets • Emerging markets’ smartphone share increases every year
  11. 11. Source: Vserv.mobi and the Mobile Marketing Association 2013; n=3000 Demographics of APAC mobile web users
  12. 12. Top Content Downloaded Source: Vserv.mobi and the Mobile Marketing Association 2013 ; n=3000
  13. 13. Users prefer mobile ads that let them… Source: Vserv.mobi and the Mobile Marketing Association 2013 n=3000
  14. 14. COUNTRY SNAPSHOTS
  15. 15. Source: Yahoo 2013 INDIA: Top Mobile Activities
  16. 16. INDIA: impact of mobile Source: Inmobi 2013
  17. 17. INDONESIA: Mobile activities Source: Inmobi 2013
  18. 18. INDONESIA: Impact of mobile Source: Inmobi 2013
  19. 19. MALAYSIA: Mobile activities Source: Inmobi 2013
  20. 20. MALAYSIA: Impact of mobile Source: Inmobi 2013
  21. 21. PHILIPPINES: Mobile activities Source: Vserv.mobi and the Mobile Marketing Association 2013
  22. 22. PHILIPPINES: Mobile activities Source:TNS2013
  23. 23. VIETNAM: Mobile activities Source: Vserv.mobi and the Mobile Marketing Association 2013
  24. 24. VIETNAM: Consumer profile Source: Vserv.mobi and the Mobile Marketing Association 2013
  25. 25. HONG KONG: Mobile Activities Source: Google Ipsos Media CT 2013
  26. 26. CHINA: Top Mobile Activities Source: Yahoo 2013
  27. 27. Source: Flurry 2013 CHINA: Mobile app usage
  28. 28. Source: iResearch 2013, Credit Suisse 2013 CHINA: Mcommerce spend & share of eCommerce on the rise
  29. 29. CHINA: Social = mobile Source: We Are Social, 2013
  30. 30. SINGAPORE: Mobile activities Source: Vserv.mobi and the Mobile Marketing Association 2013
  31. 31. SINGAPORE: Consumer profile Source: Vserv.mobi and the Mobile Marketing Association 2013
  32. 32. SINGAPORE: Highest smartphone penetration Source: Nielsen 2013
  33. 33. SINGAPORE: mCommerce Source: Havas Worldwide 2013
  34. 34. SINGAPORE: High multi-device ownership Source: Nielsen 2013
  35. 35. For more insights on the APAC mobile market visit www.mobext.ph or email at info@mobext.ph
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