App or Treat<br />Largest Mobile Ad Exchange<br />Analytics<br />
Agenda<br />2<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
Largest Mobile Ad Exchange<br />Largest Mobile Ad Exchange<br />20+ Ad Networks.<br />3500+ Publishers.<br />4+ Billion Im...
Mobile App Trends<br />Over 2Billion+ iPhone Applications Downloaded<br />Over100,000 Applications in the App Store<br />$...
iPhone App Consumption<br /><ul><li>93% have used the App Store
73% have more than 5 Apps
Pre-iPhone: Most users downloaded 2-3 apps and give up
Metrics for Application Success
Downloads
Use Frequency
Longevity
Usage Time
Engagement
Calls to Action</li></ul>Largest Mobile Ad Exchange<br />5<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009,...
What are you going to do?<br /><ul><li>93% have used the App Store
73% have more than 5 Apps
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Mobclix iPhone Analytics and Advertising: App or Treat Presentation

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See the presentation we gave at our talk on analytics and app monetization.

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  • Cool! Very insightful and helpful overall given the chaos, murkiness and hype (real and not real) on the iPhone app market. This aids with clarity from a real world point of view.
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Mobclix iPhone Analytics and Advertising: App or Treat Presentation

  1. 1. App or Treat<br />Largest Mobile Ad Exchange<br />Analytics<br />
  2. 2. Agenda<br />2<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  3. 3. Largest Mobile Ad Exchange<br />Largest Mobile Ad Exchange<br />20+ Ad Networks.<br />3500+ Publishers.<br />4+ Billion Impressions.<br />3<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  4. 4. Mobile App Trends<br />Over 2Billion+ iPhone Applications Downloaded<br />Over100,000 Applications in the App Store<br />$25+ Billion Marketplace in the next 5 years<br />Largest Mobile Ad Exchange<br />App Store is growing at 28% per month; adding ~200 apps/day<br />Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99 <br />Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps <br />Device Breakdown: 56% are iPhone; 43% are iPod Touches <br />Data Usage: 58%  WiFi traffic; 33% carrier traffic; 9% None (no data connection present) <br />4<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  5. 5. iPhone App Consumption<br /><ul><li>93% have used the App Store
  6. 6. 73% have more than 5 Apps
  7. 7. Pre-iPhone: Most users downloaded 2-3 apps and give up
  8. 8. Metrics for Application Success
  9. 9. Downloads
  10. 10. Use Frequency
  11. 11. Longevity
  12. 12. Usage Time
  13. 13. Engagement
  14. 14. Calls to Action</li></ul>Largest Mobile Ad Exchange<br />5<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  15. 15. What are you going to do?<br /><ul><li>93% have used the App Store
  16. 16. 73% have more than 5 Apps
  17. 17. Pre-iPhone: Most users downloaded 2-3 apps and give up
  18. 18. Metrics for Application Success
  19. 19. Downloads
  20. 20. Use Frequency
  21. 21. Longevity
  22. 22. Usage Time
  23. 23. Engagement
  24. 24. Calls to Action</li></ul>Largest Mobile Ad Exchange<br />6<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  25. 25. Usage Frequency and Time Falls Rapidly<br />Deletion and shift to newer applications<br />Average usage time declines by a third during the first month, ~5 minutes average<br />Average application audience retention 5% after 1 month and 1% after 3 months<br />7<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  26. 26. Reaching Top App Status Harder<br />Mobile Media Support<br /><ul><li>Ad Network Estimation to Guarantee Top
  27. 27. September 2008: $15,000
  28. 28. Feb 2009: $150,000</li></ul>8<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  29. 29. Strategically Position Application<br /><ul><li>Scarcity
  30. 30. Solves problem in a way that no other app does, can’t be found elsewhere
  31. 31. Requires timeliness and insight
  32. 32. Ubiquitous
  33. 33. Go to resource for a need
  34. 34. Most downloaded application for a problem
  35. 35. Requires creating something that goes viral spreads quickly and deeply</li></ul>9<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  36. 36. Value Proposition : User Behavior<br /><ul><li>Buzz Worthiness
  37. 37. People should want to blog/tweet/email about the app
  38. 38. Users should want to show it off to people online
  39. 39. Understand your App Category
  40. 40. Time Saver
  41. 41. Time Killer</li></ul>10<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  42. 42. Promote Your Application<br /><ul><li>Concentrated Application Promotion
  43. 43. Top 100 List increases new users by 5x-10x
  44. 44. Multiple Launch Promotions
  45. 45. Blog/News Stories
  46. 46. Mobile Media
  47. 47. Promote on Websites
  48. 48. Setup Analytics
  49. 49. Utilize Advice from User Comments</li></ul>11<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  50. 50. Data Aggregation – Technical Insights <br />Analytics<br />- Crash Reporting<br />- Application Optimization<br />- User/Device/Connection<br />Largest Mobile Ad Exchange<br />12<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  51. 51. Data Aggregation – Business Insights<br />Analytics<br />Largest Mobile Ad Exchange<br />- Crash Reporting<br />- Application Optimization<br />- User/Device/Connection<br />13<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  52. 52. Analytics - Business Process<br />14<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  53. 53. Demo<br />15<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  54. 54. Thank You<br />vishal@mobclix.com<br />www.twitter.com/mobclix<br />www.mobclix.com<br />16<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
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