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Mobclix iPhone Analytics and Advertising: App or Treat Presentation
 

Mobclix iPhone Analytics and Advertising: App or Treat Presentation

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See the presentation we gave at our talk on analytics and app monetization.

See the presentation we gave at our talk on analytics and app monetization.

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  • Cool! Very insightful and helpful overall given the chaos, murkiness and hype (real and not real) on the iPhone app market. This aids with clarity from a real world point of view.
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    Mobclix iPhone Analytics and Advertising: App or Treat Presentation Mobclix iPhone Analytics and Advertising: App or Treat Presentation Presentation Transcript

    • App or Treat
      Largest Mobile Ad Exchange
      Analytics
    • Agenda
      2
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Largest Mobile Ad Exchange
      Largest Mobile Ad Exchange
      20+ Ad Networks.
      3500+ Publishers.
      4+ Billion Impressions.
      3
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Mobile App Trends
      Over 2Billion+ iPhone Applications Downloaded
      Over100,000 Applications in the App Store
      $25+ Billion Marketplace in the next 5 years
      Largest Mobile Ad Exchange
      App Store is growing at 28% per month; adding ~200 apps/day
      Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99
      Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps
      Device Breakdown: 56% are iPhone; 43% are iPod Touches
      Data Usage: 58%  WiFi traffic; 33% carrier traffic; 9% None (no data connection present)
      4
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • iPhone App Consumption
      • 93% have used the App Store
      • 73% have more than 5 Apps
      • Pre-iPhone: Most users downloaded 2-3 apps and give up
      • Metrics for Application Success
      • Downloads
      • Use Frequency
      • Longevity
      • Usage Time
      • Engagement
      • Calls to Action
      Largest Mobile Ad Exchange
      5
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • What are you going to do?
      • 93% have used the App Store
      • 73% have more than 5 Apps
      • Pre-iPhone: Most users downloaded 2-3 apps and give up
      • Metrics for Application Success
      • Downloads
      • Use Frequency
      • Longevity
      • Usage Time
      • Engagement
      • Calls to Action
      Largest Mobile Ad Exchange
      6
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Usage Frequency and Time Falls Rapidly
      Deletion and shift to newer applications
      Average usage time declines by a third during the first month, ~5 minutes average
      Average application audience retention 5% after 1 month and 1% after 3 months
      7
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Reaching Top App Status Harder
      Mobile Media Support
      • Ad Network Estimation to Guarantee Top
      • September 2008: $15,000
      • Feb 2009: $150,000
      8
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Strategically Position Application
      • Scarcity
      • Solves problem in a way that no other app does, can’t be found elsewhere
      • Requires timeliness and insight
      • Ubiquitous
      • Go to resource for a need
      • Most downloaded application for a problem
      • Requires creating something that goes viral spreads quickly and deeply
      9
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Value Proposition : User Behavior
      • Buzz Worthiness
      • People should want to blog/tweet/email about the app
      • Users should want to show it off to people online
      • Understand your App Category
      • Time Saver
      • Time Killer
      10
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Promote Your Application
      • Concentrated Application Promotion
      • Top 100 List increases new users by 5x-10x
      • Multiple Launch Promotions
      • Blog/News Stories
      • Mobile Media
      • Promote on Websites
      • Setup Analytics
      • Utilize Advice from User Comments
      11
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Data Aggregation – Technical Insights
      Analytics
      - Crash Reporting
      - Application Optimization
      - User/Device/Connection
      Largest Mobile Ad Exchange
      12
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Data Aggregation – Business Insights
      Analytics
      Largest Mobile Ad Exchange
      - Crash Reporting
      - Application Optimization
      - User/Device/Connection
      13
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Analytics - Business Process
      14
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Demo
      15
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.
    • Thank You
      vishal@mobclix.com
      www.twitter.com/mobclix
      www.mobclix.com
      16
      Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.