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Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
Mobclix iPhone Analytics and Advertising: App or Treat Presentation
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Mobclix iPhone Analytics and Advertising: App or Treat Presentation

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See the presentation we gave at our talk on analytics and app monetization.

See the presentation we gave at our talk on analytics and app monetization.

Published in: Technology, Business
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  • Cool! Very insightful and helpful overall given the chaos, murkiness and hype (real and not real) on the iPhone app market. This aids with clarity from a real world point of view.
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  • 1. App or Treat<br />Largest Mobile Ad Exchange<br />Analytics<br />
  • 2. Agenda<br />2<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 3. Largest Mobile Ad Exchange<br />Largest Mobile Ad Exchange<br />20+ Ad Networks.<br />3500+ Publishers.<br />4+ Billion Impressions.<br />3<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 4. Mobile App Trends<br />Over 2Billion+ iPhone Applications Downloaded<br />Over100,000 Applications in the App Store<br />$25+ Billion Marketplace in the next 5 years<br />Largest Mobile Ad Exchange<br />App Store is growing at 28% per month; adding ~200 apps/day<br />Pricing Trends: 23 percent of apps are free; 41 percent cost $0.99 <br />Buzz Index: 60 percent of all comments made are regarding free apps; 16 percent of comments are made around $0.99 apps <br />Device Breakdown: 56% are iPhone; 43% are iPod Touches <br />Data Usage: 58%  WiFi traffic; 33% carrier traffic; 9% None (no data connection present) <br />4<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 5. iPhone App Consumption<br /><ul><li>93% have used the App Store
  • 6. 73% have more than 5 Apps
  • 7. Pre-iPhone: Most users downloaded 2-3 apps and give up
  • 8. Metrics for Application Success
  • 9. Downloads
  • 10. Use Frequency
  • 11. Longevity
  • 12. Usage Time
  • 13. Engagement
  • 14. Calls to Action</li></ul>Largest Mobile Ad Exchange<br />5<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 15. What are you going to do?<br /><ul><li>93% have used the App Store
  • 16. 73% have more than 5 Apps
  • 17. Pre-iPhone: Most users downloaded 2-3 apps and give up
  • 18. Metrics for Application Success
  • 19. Downloads
  • 20. Use Frequency
  • 21. Longevity
  • 22. Usage Time
  • 23. Engagement
  • 24. Calls to Action</li></ul>Largest Mobile Ad Exchange<br />6<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 25. Usage Frequency and Time Falls Rapidly<br />Deletion and shift to newer applications<br />Average usage time declines by a third during the first month, ~5 minutes average<br />Average application audience retention 5% after 1 month and 1% after 3 months<br />7<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 26. Reaching Top App Status Harder<br />Mobile Media Support<br /><ul><li>Ad Network Estimation to Guarantee Top
  • 27. September 2008: $15,000
  • 28. Feb 2009: $150,000</li></ul>8<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 29. Strategically Position Application<br /><ul><li>Scarcity
  • 30. Solves problem in a way that no other app does, can’t be found elsewhere
  • 31. Requires timeliness and insight
  • 32. Ubiquitous
  • 33. Go to resource for a need
  • 34. Most downloaded application for a problem
  • 35. Requires creating something that goes viral spreads quickly and deeply</li></ul>9<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 36. Value Proposition : User Behavior<br /><ul><li>Buzz Worthiness
  • 37. People should want to blog/tweet/email about the app
  • 38. Users should want to show it off to people online
  • 39. Understand your App Category
  • 40. Time Saver
  • 41. Time Killer</li></ul>10<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 42. Promote Your Application<br /><ul><li>Concentrated Application Promotion
  • 43. Top 100 List increases new users by 5x-10x
  • 44. Multiple Launch Promotions
  • 45. Blog/News Stories
  • 46. Mobile Media
  • 47. Promote on Websites
  • 48. Setup Analytics
  • 49. Utilize Advice from User Comments</li></ul>11<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 50. Data Aggregation – Technical Insights <br />Analytics<br />- Crash Reporting<br />- Application Optimization<br />- User/Device/Connection<br />Largest Mobile Ad Exchange<br />12<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 51. Data Aggregation – Business Insights<br />Analytics<br />Largest Mobile Ad Exchange<br />- Crash Reporting<br />- Application Optimization<br />- User/Device/Connection<br />13<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 52. Analytics - Business Process<br />14<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 53. Demo<br />15<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />
  • 54. Thank You<br />vishal@mobclix.com<br />www.twitter.com/mobclix<br />www.mobclix.com<br />16<br />Proprietary & Confidential, Mobclix, Inc., Copyright 2009, Mobclix, Inc.<br />

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