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Technology: Apples vs Androids
 

Technology: Apples vs Androids

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  • Interview from Hunch.com with over 15k interviews.Android - skew 18-34Apple 67% more likely to have income greater than 200kAndroid - 100% more likely to be a PC userApple - 100% more likely to be a Mac UserAndroid - More likely to prefer full featured devicesApple - More likely to prefer sleek less featured deviceiOS - 50% likely to be an early adopterAndroid - 31% more like to be a late adopterUsers are different and you should take both markets into account when
  • Android More total device activations (across multiple devices)iOS
 iPhones are the top three selling phonesTablets Android -Don’t botheriOS - 39 million devices sold can’t be wrongAndroid - Android users have downloaded more than 10 billion apps total. The top free apps generally have over 10 millions apiece.iOS - iOS users download over a billion apps per month. Hit 10b apps Jan 2011. Individual app download counts aren’t available.
  • Top free Android - Facebook, Pandora, Angry Birds, WWF, Voxer Walkie TalkieTop free iOS - Egg Punch, Temply Run, Ski On Neon, RunStickRun. and Parking Mania Free. (12) Facebook (13) Pandora, (18) Voxer, (19) WWF
  • Top free Android - Facebook, Pandora, Angry Birds, WWF, Voxer Walkie TalkieTop free iOS - Egg Punch, Temply Run, Ski On Neon, RunStickRun. and Parking Mania Free. (12) Facebook (13) Pandora, (18) Voxer, (19) WWF
  • Android is in transitionSiri not available for third party apps
  • Android More total device activations (across multiple devices)iOS
 iPhones are the top three selling phonesTablets Android -Don’t botheriOS - 39 million devices sold can’t be wrongAndroid - Android users have downloaded more than 10 billion apps total. The top free apps generally have over 10 millions apiece.iOS - iOS users download over a billion apps per month. Hit 10b apps Jan 2011. Individual app download counts aren’t available.
  • Android More total device activations (across multiple devices)iOS
 iPhones are the top three selling phonesTablets Android -Don’t botheriOS - 39 million devices sold can’t be wrongAndroid - Android users have downloaded more than 10 billion apps total. The top free apps generally have over 10 millions apiece.iOS - iOS users download over a billion apps per month. Hit 10b apps Jan 2011. Individual app download counts aren’t available.

Technology: Apples vs Androids Technology: Apples vs Androids Presentation Transcript

  • ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 2
  • INTRODUCTIONSJon Rexeisen, Senior Developer ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 3
  • INTRODUCTIONSAndrew Watson, Senior Developer ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 4
  • AGENDALifecycle of a project User Mobile Experience Development Landscape and Design ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 5
  • MOBILE LANDSCAPE ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 6
  • USERSGeneralizations Android iPhone Split evenly between male/female 48% under 35 53% under 35 17% have incomes < $25k 8% have incomes < $25k 40% have incomes > $75k 57% have incomes > $75K 26% have incomes > $100k 41% have incomes > $100k ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 7
  • MARKETSHAREDevices & markets Android iOS More total device activations iPhones are the top selling devices Tablet adoption is unknown
(Amazon, Over 100 million iPads sold Google, and Samsung don’t release numbers) 20 billion apps installed - June 2012 35 billion apps - Oct 2012 1.5 billion apps downloaded / month 1 billion apps downloaded / month ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 8
  • MARKETSHARETop free apps Position Android iOS 1 2 3 4 5 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 9
  • MARKETSHARETop paid apps Position Android iOS $3.99 $.99 1 $6.58 $.99 2 $2.59 $.99 3 $3.99 $1.99 4 $4.00 $.99 5 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 10
  • USER INTERFACE ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 11
  • USER INTERFACEHuman interface guidelines, ahoy Android iOS Don’t put the same design on both platforms Using the same interaction pattern is OK Be mindful of persistent buttons Customizability iOS 6 Context aware menus Strong multilingual push Long press is now for multiselect UICollectionViews are the new hotness Style and HIG aren’t required by spelled HIG is required. Except when Apple out ignores it ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 12
  • DEVELOPMENT ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 13
  • DEVELOPMENTThe difference Android iOS 83% Gingerbread or later (Dec 2010) 94% running iOS 5 (Oct 2011) 25% running ICS or later (Oct 2011) 60% running iOS 6 (Sept 2012) Pick some devices & pray Choose iPhone 3GS or 4 and up Slice for Slice for ldpi, mdpi, hdpi, xhdpi 320x480, 640x960, 640x1136 Fragments for different screens Auto layout If done right, fragmentation isn’t a big Getting slightly harder with iTallBoy with problem as it might seem different screen sizes Multimedia integration is difficult Expectations of performance ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 14
  • THE FUTURE ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 15
  • THE FUTUREWhere will the platform be in 2013? Android iOS Market is going to become more Better sharing support lucrative High profile games User interface to largely stay the same Continued device fragovation / Apple will continue to sell the
#1 and not just for phones anymore #2 best selling phones OS fragmentation going to get better Major push internationally Android Tablets are legitimate devices Still going to report tablet numbers ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 16
  • HUG IT OUT ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 17
  • HUG IT OUTWhy can’t we be friends? Always have a mobile strategy Apple sold more iOS devices were sold in 2011 than all the Macs it sold in 28 years Embrace the platform and users
 iOS doesn’t have to lose for Android to win ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 18
  • @rexeisen @drewy5 ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 19
  • http://nerdery.com @the_nerdery ©2012 MobCon ─ Where Mobile Minds Connect. All Rights reserved. 20