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Marketing: Mobile Readiness
 

Marketing: Mobile Readiness

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    Marketing: Mobile Readiness Marketing: Mobile Readiness Presentation Transcript

    • KEY POINTS YOU SHOULD TAKE AWAY… Your plan must include and align four areas of preparation: - Business Strategy - Technology Strategy - Business Operations - Technology Operations It’s not all about mobile technology, it’s about processes, too Think about M-commerce as a transformational opportunity You can start with a current state readiness assessment to build support ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 2
    • IS IT TIME TO GET READY FOR M-COMMERCE? Gartner’s Hype Cycle ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 3
    • IT’S ALSO TIME TO PLAN DIFFERENTLY Blank ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 4
    • THE “READINESS” MODEL Business Architecture Technology Architecture ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 5
    • ASSESSING YOUR READINESS Low Maturity High Maturity Technology Readiness ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 6
    • BUSINESS DIMENSIONS OF READINESSBusiness Strategy and PlanBusiness Imperatives: Customers, Partners, Suppliers, EmployeesIndustry and Competitive AnalysisM-commerce Education and AwarenessBusiness ArchitecturePilot Projects and Project PortfolioOperations Design, Process Reengineering, and Build-out ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 7
    • TECHNOLOGY DIMENSIONS OF READINESSTechnology Strategy and PlanTechnology Imperatives: Customers, Partners, Suppliers, EmployeesM-commerce Education and AwarenessTechnology Architecture and M-commerce Infrastructure IntegrationTechnology Scan and Partner SelectionProject Portfolio and Demonstration ProjectsM-commerce App Design and Build-outM-commerce Solutions Deployment ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 8
    • A “READINESS” ASSESSMENT MOBILE COMMERCE DIAGNOSTIC TOOL Early Adoption Strategy & Planning Design & Development Deployment & IntegrationE Mobile-Wireless Customer & Customer/Partner Customer/PartnerN Readiness Partner Process InfrastructureT Assessment Requirements Definition Integration B1 O1 O2 O3ER Mobile Solution Solution Mobile Solutions Design & QA SolutionsP Mobile Business Portfolio Mgmt Development & Testing DeploymentR Pilot Projects Strategy & Y1 Y2 Y3 Y4 ArchitectureI B2 P1 TechnologyS SupplierE Industry & Technology Selection Strategy & R1 Competitive Approach Awareness Service P2 Supplier B3A Selection R2D Mobile Mobile Operations Infrastructure MobileO Technology Requirements & Design & Build-up & InfrastructureP Education Architecture Build-up Roll-out Integration B4 G1 G2 G3 G4T Mobile Project Evaluation and RefinementI Mobile Process Design and Performance EngineeringO Mobile Technology Development and Ongoing Commercial Readiness ReviewN T IME ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 9
    • WHERE CAN YOU CREATE M-COMMERCE VALUE? Customers Employees Enterprise Mobile Solutions (360o View) Partners Suppliers ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 10
    • YOU MUST PRIORITIZE AREAS OF OPPORTUNITY Customers What View Do You Want to Start With? Enterprise Inside-Out Mobile Focus is on equipping sales/service reps with tools Solutions Goal: Cost Reduction - customer acquisition costs - customer servicing costs -product/service delivery costs Outside-In Focus is on equipping customer with access Goal: Revenue - new solutions, new businesses - up-selling, cross-selling - location-based promotions ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 11
    • ALIGNING PROCESSES AND PLATFORMS Business Strategy: Customers Employees Priorities Enterprise  Sales Force Automation (SFA) Mobile  Field Support Automation Solutions  Customer Relationship Mgmt (CRM)  Dispatch and Scheduling Partners Suppliers Business Operations: Technology Operations: Processes Applications  Remote Order/POS Entry  Mobile Point of Access: Sales, Service  Order/Inventory Inquiries  Retail Merchandising  Track Product Components  Sales Force Automation  Perform Onsite Support  Product and Promotion Delivery  Research New Products or Services  Field Service -Work Order Management,  Schedule Customer Calls and Routes Asset Tracking, GIS, Fleet Management ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 12
    • WHATEVER YOUR STRATEGY, YOU NEED A PLAN Transform the Business Grow the Value from Business M- Commerce Operate the Business ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 13
    • IN SUMMARY…“The best way to predict the future is to invent it.” Alan Kay, Father of object oriented computing and the laptop computerFor More Information, or for Support with an M-Commerce Assessment… Mobile Commerce Readiness Assessment enables management to assess their enterprise’s readiness to utilize mobile technologies to create new business value. The summary highlights under-developed areas in both business and technology requiring attention. The goal: insure the success of pilot projects and enterprise roll-outs and help insure investment payback. Mobile Commerce Opportunity Assessment helps management define the business processes which could benefit the most from mobile technologies. It helps set the enterprise agenda and insures that initiatives are aligned with business strategies.Mark S. CoronnaMarks & Crown612-554-0081markcoronna@msn.com ©2012 MOBCON ─ WHERE MOBILE MINDS CONNECT. ALL RIGHTS RESERVED. 14